Adsense – Google’s Money Machine

Here’s my interview with one of the founders of Adsense — Eytan Elbaz.

Here’s today’s New York Times:

“You can see very, very quickly if anything is amiss,” said Mr. Fox, director of business product management at Google.

Mr. Fox and his “ads quality” team can also quickly see whether something is working particularly well. Google runs a complex auction-based system that determines which ads will appear where, and in what order. Google reveals little of these forces to the outside world. In recent months, for instance, analysts and investors grew increasingly worried about reports of a decline in clicks on Google ads in the United States, which they interpreted as a sign that Google’s business could be suffering from the economic slowdown. But inside Google, Mr. Fox and others were growing confident that the company would do just fine.

As Google’s engineers developed their own search advertising system, they understood early on that giving top billing to the highest bidder would have little benefit for Google if that ad did not attract clicks. That is because advertisers typically pay Google only when a user clicks on their ads.

So Google decided to rank ads based on a combination of bid price and “click-through rate,” the frequency with which users click on a given ad. Yahoo tried to catch up by building a new search advertising system that works more like Google’s. It helped increase revenue, but by Yahoo’s own account, Google still earns 60 percent to 70 percent more on average than Yahoo on every search. Users might be clicking on more high-priced ads and fewer lower-priced ads. This internal benchmark helps Google get a clearer picture of its performance.

As measurements improved, Mr. Fox’s team unleashed a stream of experiments meant to optimize the ad system. Over time, the company also looked beyond click-through rates to rank ads. Google now takes into account the “landing page” that the ad links to, and, for example, gives low grades to pages whose sole purpose is to show more ads. Quality scores work as an incentive to advertisers to improve their ads, which benefits users and, in turn, benefits Google, Mr. Fox said.

Not all advertisers like Google’s approach.

 

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My Traffic Has Gone Crazy

Every morning, I wake up and check my Adsense revenue. Normally it is around $1 at 7 a.m.

This morning it was $39:42.

I’m getting more than ten times my normal amount of traffic.

Last hour I had 3,110 unique visitors. So far today, as of 7:10 a.m., I’ve had 20,954 visitors.

Why?

Because tens of thousands of people out there are searching for "Huma Abedin." And many of them end up on my website. I have the fifth result for her name in Google.

Why so many people are searching for "Huma Abedin"? It is because of a New York Daily News article last week about Huma dating New York Jewish congressman Anthony Weiner.

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What’s Going To Happen To Beth Jacob’s Kollel?

Rabbi Steven Weil raised the money for it but he’s leaving town.

So who’s going to pay for the kollel (where married men get a stipend to study Torah all day, God, what I wouldn’t give for a gig like that)?

The kollel folks don’t mix with the regular Beth Jacob members so I don’t think there’s a groundswell of support for the institution within the shul’s Modern Orthodox funders.

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I Go To The Shul Banquet

Preparation Video Post-Banquet Letdown

For the past few weeks when people would ask me if I was going to the shul banquet, I gave a haughty and disdainful no. I was above that plebian fraternizing. It sounded really boring. I was an important thinker with important needs to stay home on Sunday nights and have important chats on my web cam.

Then Shabbos evening I’m walking home with David Suissa and he invites me to be his guest at the banquet.

My chest swelled with pride and I said a quick yes before he changed his mind.

When Sunday evening rolled around and Suissa still had not recovered his sanity, I drove down to the Beverly Hilton.

"What’s Luke Ford doing here?" a bloke asked.

I don’t know. Suissa said he’d try to stop by after his kid’s baseball game.

There’s a half hour of cocktail socializing to get through.

I have two good friends at Bnai David. I share the radiance of my presence with them for as long as they can stand it and then I wander around disconsolately, standing off to the side of what look like fascinating conversations.

It’s time to take our seats. I’m at table 16. It’s right up front. I’m the first to sit down. Then I’m joined by the rabbi, and the shul’s president, and the future president and the biggest philanthropist in Jewish Los Angeles.

"What’s wrong with this picture?" someone asks me. "What are you doing at this table?"

Hey, I know my place. I know I don’t belong here. It’s David Suissa’s fault. Blame him.

The Moshav Band starts up and the rabbi leads us on to the dance floor.

I can’t dance. It’s my Seventh Day-Adventist heritage. It’s a sin. I can’t relax. I’m tense and awkward and I trample on the feet of the men next to me.

Oh, how they must hate me.

I start slinging around the circle faster and faster. "Which part of my body will give out first?" I wonder. "Will it be my knees or my heart? I’m gonna have a heart attack right here on the dance and they’re going to call an ambulance and rush me to Kaiser and then we’ll find out it was just a panic attack. Oh, I’m such a wanker. Last time I was at such fancy digs was for the AVN Awards. That’s where I belong — with the hookers and the wankers."

I’m in the dance but not of the dance. I’m one with the community but I’m floating above it. I’m participating and critquing at the same time.

I like these guys. I might let my guard down a little tonight. But what if I was genuine and then I got booted? What if I revealed my true self and then that true self got kicked to the curb? Oh, how that would hurt. Better to have my big bad self booted if one of me has to go. Must keep my guard up. Must use protection — prophylactics, phylacteries, cynicism, sarcasm, whatever works.

I want to go for a swim in the pool by the light of the moon.

I want that peaceful easy feeling.

There’s no mehitza for the dancing and some of the women don’t want to get on to the dance floor to be ogled by men.

"What do you think about when you watch a woman dance," I’m asked.

"I think about sex."

"Exactly."

"But that’s just me. These other men here are on a much higher level than me. They probably think about HaShem and the beauty of His creation."

The dancing is much freer than if this were a Beth Jacob or Young Israel of Century City banquet. The dancers are younger.

The Hilton is my idea of hotel luxury. I grew up in an austere Protestant home. In the summer of 1980, friends of the family put us up at the Hilton in Puerto Rico. It cost them $100 a night. I was amazed at the luxury.

"You look more rabbinic than the rabbi," says a bloke. "I love that about you."

"You can dance like this every Shabbos at the Happy Minyan," says another bloke.

"I was so proud of you dancing," says a sheila. "I was like a proud mama. I wanted to pinch your cheeks. I wanted to cry."

There are a series of speeches. Obama is mentioned and gets applause. McCain is mentioned and nobody claps.

If McCain wins and the shul Republicans sponsor kiddish that Shabbos, much of the shul will stand in the hallway and refuse to touch the cholent.

This is my first synagogue banquet in 15 years. Once Suissa arrives, I start having a good time.

He gets me.

There’s a stream of people coming up to greet him and get his advice.

"So many people want a part of you," I say. "How do you decide which Jewish ventures you’ll support?"

"I’ll help almost everything Jewish," he says. "I love Jews. I have nothing against non-Jews. I just love Jews."

We talk about how I can become one with the community and maintain my commitment to truth on my blog.

He says it’s possible. He says it’ll happen.

I believe him.

As I walk out, I join a friend in taking home as many benchers as possible.

I spot another friend davening maariv with a group.

"You can’t fool me," I shoot at him as I leave.

I ask people for feedback on the banquet. They say:

I thought it was going to be an open bar. Well, I found out to my pain that my two drinks cost $21.

It was a fundraising event. The banquet was a pretext, a formality.

It was nice to see people dressed their best.

I was expecting much more, but it was nice to see everyone celebrating the shul.

The food, for vegetarians there were a couple of spoons of rice and some vegies.

There was no soup and no alcohol unless you went out and bought some from the bar.

I thought the dancing would really start after the meal but just when one would expect that, people were up to leave.

The evening was done before 9 p.m.

The rabbi’s speach was moving – that alone was worth the evening.

I’m glad I went. It was an obligation if you want to be a part of the community. I was disappointed to see so many people not there.

I understand now it’s not about the fun, not about the social aspect, it really is all about the fundraising, so then I don’t have anything to complain about. I would guess you agree.

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David Suissa: ‘I Heart Shuvuot’

I got a sneak peak at excerpts of David Suissa’s column in next week’s Jewish Journal:

In most suburban congregations, other than the occasional blintz offering, no one really talks about Shavout, but last week I had lunch with an old Moroccan woman who let me in on a secret – she was alive when God gave us the Torah at Mount Sinai 3200 years ago.

 

Tonight in a kosher restaurant in Pico/Robertson, I reflected on the difference between perception and reality. It’s true that there’s plenty of apathy about Shuvuot, but that’s only because we as Jews have not adequately marketed it.

 

If I had a million dollars to create a PR campaign for Shuvuot, I would tell the story of this old Moroccan woman…

 

Back in the old country we understood how God’s giving the Torah was really a metaphor for something more meaningful…

 

Back in Morocco, we were so poor we couldn’t afford dairy. Instead we ate dirt on Shuvuot… But we ate it with love in our hearts and it tasted delicious.

 

In Australia, they prepare a special drink for Shuvuot. They mix milk with marmite…

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OU Admits Replacement Of Sholom Rubashkin Ploy To Keep Kosher Supervision

FailedMessiah posts:

Rabbi Menachem Genack of the OU has admitted what many of us thought all along – the "ouster" of Sholom Mordechai Rubashkin as Agriprocessors CEO is…

…nothing more than a ploy to help the OU leave its mark on Agri products while at the same time telling its irate consumers it has done its job.

The JTA reports:

…The situation has generated outrage from certain quarters of the Jewish world, with some calling for a boycott of Agriprocessors’ products.

Genack has said that if criminal charges are brought against the company, the OU would have to remove its supervision. Bringing in new management, Genack acknowledged, is an effort to head off that possibility.

"We don’t want to get to that stage, frankly," Genack told JTA. "This is an important supplier. We want the company to succeed."

Genack said that if Rubashkin is subsequently indicted, the OU wouldn’t necessarily have a problem continuing to supervise the company.

"I would think that if there’s new management, completely independent management, why would we withdraw supervision? Because of a history?" Genack said. "That wouldn’t make sense."

In other words, even though every other Rubashkin remains in place and even though Aaron Rubashkin – long directly involved in recruiting illegal workers and in other crimes – remains as President and Sholom M. Rubashkin remains as Vice President, the OU will leave its supervision on Rubashkin products.

This type of slippery parsing of language (and ethics and morality, for that matter) should make clear to all that the OU is not a kosher supervision to be trusted.

Those of you boycotting Rubashkin should consider expanding that boycott to include all OU-supervised products.

Zipi emails Luke: "I am sick of the OU. They are reminding me of the Mafia. Let me make it clear: I am all in favor of Kashrut. I am just fed up with the power hungry robbers who took over and bully the community. They are highly paid and walk around like public officials…problem: I am not sure how well are we served."

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Agriprocessors Is The New Artscroll

Just as the Modern Orthodox love bashing Artscroll (the hugely successful Jewish publishing company run by the super-Orthodox), they now love bashing Agriprocessors (the hugely successful meat packaging plant run by the super-Orthodox).

One of the criticisms of Agriprocessors is that they employ illegal immigrants. Well, to the best of my knowledge, every shul in Los Angeles and every kosher restaurant and every kosher market and every shmatta (clothing) business employs illegal immigrants.

You could complain that Agriprocessors is cruel to the animals it slaughters.

Hello, slaughtering by definition is cruel. It is the taking of life. If Agriprocessors upsets you so, you should go vegetarian.

You could complain that Agriprocessors does not pay its employees "a living wage."

Who decides what is a "living wage"?

As far as I know, nobody is forced to work at Agriprocessors.

If that is so, then you can only argue that you as a middle-class white person know better than an illegal Mexican immigrant about where he should work. These illegals choose to work at Agriprocessors because it is superior in their estimation to their other potential employers. If you close down Agriprocessors, these illegals aren’t going to get high-paying jobs at General Motors. They’ll have to struggle to find other low-paying work because they only have minimal skills.

If you force Agriprocessors to pay a higher wage than economics dictates, the company will hire fewer employees and use more automation.

You could complain that Agriprocessors is not a safe working environment.

Well, nothing is perfectly safe. We all do the best we can. I blog for a living and as a result, my elbows are killing me. I choose to keep blogging for a living despite the low income it gives me because I prefer this work to all other alternatives, just as the illegal Mexican immigrants prefer working at Agriprocessors to all other alternatives. Why are you so sure that you as a liberal white man know better than the Mexicans about what is good for them? If these Mexicans quit working for Agriprocessors, they’re not going to find other employers who pay much better and give significantly safer working conditions.

Life is dangerous, particularly for low-skilled illegal immigrants. The best solution can only come from these illegals — they can choose to educate themselves and their children and develop skills and values that lead to long-term economic and social success. We smart hard-working middle-class white people can not impose these values on them.

Jews are mad at Agriprocessors because it’s making us look bad. We think of ourselves as morally superior. Now these news stories come along about a chareidi-run meat processing plant and we’re mad. Not because Agriprocessors is any worse than any other meat packing plant, goyish or Jewish, not because it’s animals and workers have it so bad, but because these news stories make us look bad. I don’t know that it’s the reality of Agriprocessors (I know nothing on this issue) that upsets us as much as its image in the news media.

We’d rather not be bothered by the nasty nature of meat slaughter and the plight of uneducated unskilled illegal immigrants. If Agriprocessors disappeared tomorrow, I doubt these "oppressed" meat packers would be any better off. Yes, they’re oppressed — oppressed by their own lack of education and skills.

Agriprocessors aren’t the bad guys. Meat eaters are the bad guys.

FailedMessiah’s Shmarya Rosenberg (who knows far more about Agriprocessors than I do) emails:

Luke –

You’re forgetting about forced unpaid overtime, child labor,  extortion of undocumented workers, company-organized ID theft and  fraud, the LOWEST wages in the meat business – $5 per hour for  illegals to start, up to $6 three months later capped below $7 when  minimum wage is more than $7, having many workers using the same  Social Security number ASSIGNED BY AGRIPROCESSORS, issuing checks to  undocumented workers in a name not their own and forcing them to cash  these checks at the plant – with an "immigration fee" taken off the  top, sexual exploitation – need I really list all these? Have you  been sleeping the last three weeks?

All these things distinguish Agriprocessors from other meat producers  and from other manufacturers.

This was the largest single-site immigration raid in US history. It  involved 18 federal and state agencies and may very well lead to  indictments against company managers and owners.

Rubashkin ran the place like a modern version of Sinclair Lewis’s The  Jungle combined with a pre-emancipation Southern plantation.

This was not business as usual. How in the world can you claim  Agriprocessors is no different from any other company?

Was anyone forced to work at Agriprocessors? At the point of a gun? If not, then all its workers chose to work there because it was better than their other choices.

As far as sexual exploitation, was any of this done at the point of the gun? If not, then these were services freely exchanged in the free market. Many women give sex in exchange for money or to keep their jobs or to gain advantages for their husband. That’s been the way of the world for millenia.

Did you see the movie Fast Food Nation (which was based on the book of the same title by investigative journalist Eric Schlosser)? All the things you lament are a matter of course in the meat packing industry.

Was anybody forced to work for the type of meat packers Upton Sinclair described in The Jungle (I read the book)? I don’t think so. However horrible it was there, it was still better than the alternatives or people would not have worked there. Instead, tens of thousands of people streamed into Chicago to work in these plants because this work was superior to alternate forms of earning a living.

Life is miserable, brutish and short for most of the world. This is not Agriprocessors fault. It’s reality for those who don’t have great work skills and don’t live in a free country.

As far as child labor, was it forced at the point of a gun? If not, then the parents (or perhaps the children) chose to do it. While it may seem reprehensible to us, it seemed a superior choice to those illegal immigrants who have few good choices. I see a lot of children working in shuls. They are the children of probably illegal immigrants who are brought along to the shul by their parents who don’t want to pay for daycare and these kids play and they help out. They set up kiddish for us Jews. Yep, your kiddish at shuls across America is probably prepared, in part, by the children of illegal immigrants. By child labor. What’s so terrible about a nine year old learning to work outside the home?

I don’t see it as the government’s job to prevent parents from putting their children to work.

Wages are determined in the free market. You and I blog for less than $5 hour. So why should we feel sorry for illegal immigrants who choose to work at Agriprocessors for $5 an hour?

Shmarya responds: "Did you read the reports? My God, Luke, these people were forced to rent apartments from Rubashkin and then had the rent raised every month. Leave and you lose your job and get turned in to the feds.They were forced to work overtime and then not paid for their work. They were cheated and extorted. This is not what Swift did. It is not what 
other employers do."

How do you know other meat packers don’t do this? If other meat packers were superior, the workers would choose to go there rather than Rubashkins.

Shmarya emails: "What happened at Agriprocessors is way beyond Fast Food Nation."

Well, none of the things you told me are beyond what Fast Food Nation describes. They are all routine for that industry. What exactly is unique at Agriprocessors that is not described in Fast Food Nation? And was any of it done at the point of a gun? If not, then it is the free market at work. You may not like the choices these illegal immigrants made but they evidently did not think they had superior alternatives. What great paying work in safe conditions is available to illegal immigrants with few skills and little education?

Shmarya responds: "I just did a search on Google’s version of Fast Food Nation for "sexual harassment" and then "sexual." I also tried "extortion."  I think I got 2 hits for sexual harassment and 0 for extortion. I  also read an online summary of Schlosser’s meat plant chapters. 
Rubashkin makes IBP and Con Agra look like angels of mercy."

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Is It Me Or Is It Danielle Berrin?

Danielle writes in the latest issue of the Jewish Journal about Lag B’Omer: "Spread across the cold, damp sand Nashuva, JConnectLA, Aish HaTorah, Bais Bezalel, Jqueer and COEJL all demonstrated that freedom is not limited to putative Jews practicing their customs in the open, public air, but that real dignity is felt when different kinds of Jews can celebrate their freedom side by side."

For the love of Christ, what does that mean?

Sweet Jesus, doesn’t this girl have an editor?

Holy Mother of God, how’s Danielle going to get married if the Journal permits her to publish these bewildering sentences?

I can just imagine the hubby getting home from work.

"What would you like to eat, dear?" asks Danielle.

"Some steak would be nice."

"Freedom is not limited to putative Jews practicing their customs in the open, public air," says Danielle, "but that real dignity is felt when different kinds of Jews can celebrate their freedom side by side."

Hubby then strangles Danielle. The cops are called. He’s dragged off to jail.

And all this heartbreak because Susan Freudenheim was polishing a feel-good column instead of editing Danielle’s copy.

Oy ve.

Jane emails: “You reminded me of that scene in Bridget Jones’s diary where she’s at the restaurant with Daniel Cleaver trying to appear all intelligent, saying “So,what do you think about the situation in Chechnya? Isn’t it a nightmare?” And he says “Oh, I couldn’t give a f**ck,Jones… Now tell me more about practicing french-kissing with the girls at school.” I guess Berrin must have missed that little film.”

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I Had A Nervous Breakdown Live On My Cam

I got a fit of the giggles while trying to do my voice exercises and imagining what it would be like for a nice Jewish girl to go on a date with her moral leader. Video

I plan to have more such spontaneous and uncontrollable breakdowns live on my cam every Monday, Wednesday and Friday at 5:30 p.m. sharp.

Jane emails: "I never saw myself as one to refer to you as many others do.. for some unexplained reason…in the 3rd person…Luke is this,Luke is that…hey,he’s drinking tea,now he’s sunbathing,look- he’s working out,what a rebel he is… blah, blah!"

SexyPervert:  Who wants Luke to tape his life 24/7?
SexyPervert:  It’s somehow fascinating.
guest71:  Big Brother in the Hovel!
SexyPervert:  Imagine him saying all this and his noises right before sex
mee:  please noooooooooooo
guest71:  Buy her balloons
SexyPervert:  Plants last longer
guest71:  then kill them
SexyPervert:  It’s the stress Luke!  Don’t kill the football too!
Emma:  What happened to his ball?
SexyPervert:  Punt up sxual frustration?
SexyPervert:  What is he laughing at??
SexyPervert:  It’s that laughter right before someone loses their mind.
Ennis:  i know it well
Emma:  You people are killin him.
SexyPervert:  He’s beat red.
mee:  is ther any hope for him!!!!!!!!!!!!!!!!!!!
SexyPervert:  *tickles Luke some more*
SexyPervert:  HE’S TALKING ABOUT ME!
Ennis:  wiping eyes
roadrunner:  hahahahaha
SexyPervert:  He’s gone on and just lost it now!
Emma:  This is prime entertainment
roadrunner:  hurts dont it
Emma:  First sign of madness….
mee:  lost it years ago
SexyPervert:  Did the sound go?  He’s talking in a deep dark voice now.
SexyPervert:  I can’t imagine what he sounds like having sex!
mee:  GOD WHATS HAPPENED TO HIM!!!!!!!!!!!!!!!
mee:  hes going to have a breakdown or something

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Buying Men Plants

From my live chat:

guest63:  Now men are comparing women to dogs that we buy you balloons so "mark our territory"?  If we wanted to mark our territory, we would star decorating your apartments, or buy a plant so you would to start taking care of it and we would have to show up again unnounced just to "make sure" you’re properly taking care of it.  *wink*
guest63:  You’ve done it too right Emma?
Emma:  I can’t say I have…
Emma:  Ive never bought a guy a plant.
guest63:  I have.  They last longer than most other gifts.  And it gives them smething to do everyday other than just think of themselves.
Emma:  What kind of plant was that?
guest63:  I’m not a plant person but it was mostly leavy with blue flowers thrown in.  I thought pink or red would be "too much marking my territory".
guest63:  Did any of the balloons survive the night?
Emma:  He killed 2 today
57: The solution to beard dandruff.
SexyPervert:  Strange how someone with a chatroom doesn’t mind people talking behind his back.
Emma:  It’s a good quality to have.
SexyPervert:  Given up on life or just doesn’t care anymore?
Emma:  Why worry about what people think?€
SexyPervert:  I don’t.  But the man kills balloons.  So he has "issues".
Emma:  They would have died anyway…. he put them out of their missery
SexyPervert:  Looky!  Is Luke excited?
Emma:  They get old and wrinkly really quick… they died young this time.
SexyPervert:  Those shiny balloons last longer.
Emma:  Yeah I had one for my 18th.. lasted ages.
SexyPervert:  Doesn’t Luke worry about tan lines?
SexyPervert:  Where’s the sunscreen and moisterizers?
SexyPervert:  He’s only wearing shorts now.  Nasty tan lines he can get out there.
SexyPervert:  He could pass out and fall asleep and wake up with nasty tan lines.
SexyPervert:  When the chatrrom slogal says —  And please remember you are in the presence of God  — does he mean he is God or that God is all around all the time?
SexyPervert:  So Luke does five minutes each side everyday? 
SexyPervert:  Does it make sense that I am in his chat room but would feel nervous asking him anything one on one?
Emma:  Why nervous?
SexyPervert:  Well…..what I first heard about him is he was crazy and this porn rebel and pissed off so many people.  I thought he also messed around with the porn girls too.  Now I read he’s really religious and never watched porn and never lived that lifestyle.

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