The New Yorker mocks looks maxxers.
Becca Rothfeld performs a familiar ritual: she identifies a foreign cultural practice, names it as derangement, and signals to her readers that these people sit outside the circle of respectable discourse. The phrase “captivating derangement” does that work efficiently. It says the subject merits attention but not legitimacy.
This is what Alliance Theory predicts. You mock what is outside your coalition. You protect what is inside it.
Looksmaxxing culture is internet-native, male-competitive, and built on nested irony. Terms like “mogging” or “bone smashing” are partly serious and partly performance. The ambiguity is the point. If you read these terms literally, you mark yourself as an outsider. Rothfeld reads them literally. Her coalition does not have the social coordinates to decode the irony, so she treats the culture as sincere pathology rather than competitive theater.
The homoerotic interpretation she offers follows the same logic. Elite culture has long converted male hierarchy games into psychological deviance. You see this with bodybuilding, pickup artistry, MMA fandom, and finance culture. The move lets the prestige coalition dismiss a rival status game without engaging its actual terms.
What Rothfeld treats as a philosophical puzzle, the tension between genetics and self-optimization, the looksmaxxing world treats as a daily operating assumption. Athletes think this way. Entrepreneurs think this way. The nature-nurture synthesis is unremarkable inside male competitive ecosystems. It looks strange only from outside, where coalition incentives push toward moral narratives about equality and social construction.
The deeper reason these communities fascinate elite writers is that they speak plainly about sexual competition. Elite culture prefers to discuss attraction through the language of love, authenticity, and respect. Looksmaxxing strips that vocabulary away and talks about genetic advantage, sexual market value, and hierarchy. Even when exaggerated, that language points toward uncomfortable truths that polite culture prefers to obscure. The result is fascination mixed with disgust, which is what you get when a rival coalition holds up a mirror.
Alliance Theory explains when mockery becomes acceptable through three conditions. The target must sit outside your coalition. The target must have low institutional protection. And the mockery must strengthen internal bonding. Looksmaxxers meet all three. They have no HR framework, no institutional lobby, and no disparate-impact legal theory to shield them. Mocking them carries no cost and often raises status within elite circles.
The contrast with transgender humor illustrates the shift. Cross-dressing occupied a low-status comedic category for most of Western entertainment history. Milton Berle built a career on it. Monty Python used it. So did Eddie Murphy and Martin Lawrence. The humor worked because cross-dressing carried a clear cultural meaning: comic incongruity, a man pretending to be something he obviously was not. Around 2012, the alliance structure changed. Gay rights movements had just achieved major institutional legitimacy, and activist networks shifted toward transgender recognition. Universities, HR departments, foundations, and media organizations adopted affirmation norms. The framing moved from comedy to vulnerability. Enforcement mechanisms appeared: advertiser pressure, social media campaigns, reputational shaming. By 2015 the norm had hardened inside elite institutions. The jokes that appeared in films before 2012 would trigger backlash today.
The change was never about dresses. It was about coalition power. Once transgender identity embedded itself in elite institutional alliances, the permission structure around humor changed accordingly.
Trump’s 2024 victory accelerated another round of shifts. Late-night comedy had functioned as a unified anti-Trump alliance ritual from 2016 through 2024. One study found roughly 92 percent of political jokes in that period targeted conservatives. That structure required elite cultural institutions, advertiser alignment, and a broadly anti-Trump entertainment industry. After Trump’s return, the ecosystem fractured. The cancellation of The Late Show with Stephen Colbert signals that the old prestige format is contracting.
Comedy has migrated toward podcasts, YouTube, and independent touring circuits. These spaces sit outside HR departments and network standards. The alliance rules governing humor are looser there. Jokes that would trigger institutional backlash are now routine. The old taboo structure targeted humor about gender identity, racial hierarchy, sexual competition, and elite institutions themselves. Outside institutional media, those boundaries weaken.
The strongest indicator of the shift is meta-humor about the rules themselves. Comedians now joke openly about cancel culture, algorithmic censorship, and media hypocrisy. When a rule system becomes visible, it becomes the joke. That is a late-stage cultural signal. The rule system has lost enough authority that people can laugh at it without serious cost.
What remains true across all of this is the basic Alliance Theory proposition. Humor follows power. Groups that build strong institutional alliances become harder to mock because the penalties rise. Groups without institutional protection remain open targets. The looksmaxxer and the incel have no allies in the relevant institutions. The New Yorker writer knows this, even if she cannot say it plainly. The mockery is safe. That is why she wrote it.
- https://PayPal.Me/lukeisback
"Luke Ford reports all of the 'juicy' quotes, and has been doing it for years." (Marc B. Shapiro)
"This guy knows all the gossip, the ins and outs, the lashon hara of the Orthodox world. He’s an [expert] in... all the inner workings of the Orthodox world." (Rabbi Aaron Rakeffet-Rothkoff) LATEST POSTS:
- The Unsaying of Karen Armstrong
- Pope Leo XIV (b. 1955)
- Religion Scholar Russell McCutcheon
- Jonathan Zittell Smith: The Grass Breeder Who Remade the Study of Religion
- Thomas Scanlon
- Christine Korsgaard
- Kwame Anthony Appiah
- Christopher Caldwell: America is still an English country
- Philosopher Thomas Pogge
- Philosopher Baroness Onora O’Neill of Bengarve – The World’s Leading Kantian
- Philosopher Peter Singer
- Andrei Shleifer and the Harvard Economists Who Looted Russia
- Richard Thaler – The Man Who Took Away the Cashews
- Paul Krugman – The Model and the Column
- Economist Jeffrey Sachs – The Plan and the Ground
- Jonah Goldberg’s Impossible Cure
- Psychologist Daniel Kahneman and the Limits of His Method
- Anthropologist Faye Ginsburg
- Nobel Prize Winning Economist Daron Acemoglu
- Arturo Escobar – The Engineer Who Doubted Development
BEST POSTS:
* American Epistemics (1-19-26)
* The Most Socially Toxic Inconvenient Truths (1-18-26)
* The Luke Ford Genre (1-18-26)
* The Filkins Pivot: Legacy Prestige and the Fracturing of the Chattering Class (1-16-26)
* Decoding The Trump Doctrine (1-4-26)
* If Tatiana Schlossberg were “Tatiana Smith” (12-30-25)
* ‘I’m So Trained’: How The Credential Society Burned Down the Palisades (12-28-25)
* Status Closure and The Lost Generation (12-25-25)
* The Bondi Massacre (12-15-25)
* Sydney Jews Learn That Their Aussie Social Contract Has Become A Suicide Pact (12-15-25)
* Terror in Sydney: Analyzing the “Chanukah by the Sea” Massacre (12-14-25)
* Decoding Nick Fuentes (11-2-25)
* The Landscape of Emotional Sobriety (10-29-30)
* The Rise & Fall Of Air Supply (10-19-25)
* No Kings, No Results: How Elite Pride Replaced Real Progress (10-19-25)
* You Are An Important Soldier In A Great War (9-7-25)
* The Revolt Of The Masses (8-31-25)
* The Covenant of Ashwood (8-24-25)
* If you can’t trust central bankers, then who can you trust? (8-23-25)
* Why Is The Elite Media Singing From The Same Hymnal About The Trump-Putin Summit? (8-17-25)
* Why Do Smart News Operations Sound So Uniformly Dumb So Often? (8-16-25)
* Nobody Is Coming (8-10-25)
* When Elites Restrict Our Speech, It’s Because They Love Truth, Freedom & Democracy (8-3-25)
