Luke Ford

I think I know why she excites me — because she’s real. Ninety nine point nine percent of politicians are not.

Sarah seems authentic. Obama strikes me as an empty suit. Just platitudes.

The Democrats don’t know yet how to handle Sarah.

John Dickerson writes for Slate:

It was clear Palin was having fun, and it’s hard to have fun if you’re scared or a lightweight. She had command, the same quality people attributed to Obama in 2004. Yes, she had speechwriters and she knows how to read a teleprompter. But there are plenty of politicians who’ve had great speeches and years of practice and still need lots of help. (One of them, actually, is Palin’s running mate.)

The biggest target of Palin’s succession of happy little kicks in the groin, of course, was Barack Obama. She painted him as a vapid, self-obsessed fog machine of words. He was on a "journey of personal discovery," whereas McCain was running for office to serve. She made fun of his presidential seal, his two memoirs, and, most pointedly, his remarks at a San Francisco fundraiser. "In small towns, we don’t quite know what to make of a candidate who lavishes praise on working people when they are listening, and then talks about how bitterly they cling to their religion and guns when those people aren’t listening."

The message was clear: Who is this guy? When she said that people in small towns are "always proud of America," it was clear she was referring to Michelle Obama’s claim that for the first time she was proud of her country. (Laura Bush let Michelle Obama off the hook, but Palin won’t. That’s the difference between first ladies and Iron Ladies, I suppose.)

John McCain will win by making Barack Obama look un-American. That’s sensitive stuff. Hillary Clinton destroyed herself trying to use it. But Palin may know how to use it. Palin’s attacks are potentially dangerous because they are aimed at the crucial voting bloc of women and middle-class voters who can see their lives in her life. Obama talked about coming from a middle-class life. Palin still lives one. She could improvise a joke about being a hockey mom—what’s the difference between a pit bull and a hockey mom? Lipstick—because she is one.

The secondary purpose of Palin’s speech may be the most important in the long run. She wasn’t just launching a new brand (her own). She was relaunching a whole new product: the McCain-Palin ticket. Experience is no longer the central argument. Reform is. McCain and Palin are presenting themselves as leaders who can deliver because they speak and act regardless of the political risk. "Here’s how I look at the choice Americans face in this election," said Palin. "In politics, there are some candidates who use change to promote their careers. And then there are those, like John McCain, who use their careers to promote change."