Common Mistakes Alexander Technique Teachers Make With Their Websites

I was listening to Robert Rickover list off mistakes:

* Putting skeletons on your website.
* Using jargon such as “inhibition” or “primary control” or “constructive conscious control” and the like.
* Putting up photos of the teacher with his hands around a pupil’s neck.
* Putting up a picture of F.M. Alexander on the home page.
* Not listing your location.
* Not using a working email address.
* Not having a website.

Most Alexander Technique teachers in the world complain about not having enough students. The best way to get students is with a compelling web presence.

It seems to me that for every ten Alexander teachers who would like to make their living from teaching the Technique, only one succeeds in doing so full-time (and these are almost always positive people skilled at marketing who just make you feel great to be around them, so great that you will pay for the privilege, I’m thinking about teachers such as Santa Monica’s Julia Caulder and downtown’s Sharon Jakubecy). Generally speaking, teaching the Technique works best as a second profession, which is why I’m never going to give up dancing. That and I just love to perform.

Khunrum emails: Of course there are few students. Why pay 50 bucks an hour when you can waltz into the Harbor Health Center, smoke a good spliff and get a freebie.

About Luke Ford

I've written five books (see My work has been followed by the New York Times, the Los Angeles Times, and 60 Minutes. I teach Alexander Technique in Beverly Hills (
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