$100 Students Are Easier To Work With Than $25 Students

About six months ago, I was giving a friend $25 Alexander Technique lessons. He bargained me down to giving him half lessons for $12.50. And this guy was my most difficult student. He didn’t want to do many of the things I suggested. He argued with me through much of the lesson. He took phone calls. He didn’t do the homework assignments.

By contrast, those students who’ve paid my full rate of $100 a lesson were easy to work with. They listened to everything I said. They did everything I asked. They got the most out of the lessons while many of my cheaper students didn’t get much out of their lessons because they didn’t respect the work as I was giving it away to them at such bargain rates.

About Luke Ford

I've written five books (see Amazon.com). My work has been covered in the New York Times, the Los Angeles Times, and on 60 Minutes. I teach Alexander Technique in Beverly Hills (Alexander90210.com).
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