Pitching The Technique

I just finished my three years of teacher training last Friday, Dec 9. I’ve launched my practice at Alexander90210.com (if anyone wants to give me any feedback or advice).

I’ve been pitching the Technique via personally addressed email to attorneys in Beverly Hills and Century (Dear Mr. Cohen, Dear Ms. Smith, etc). After sending off about 200 emails, I got my first response yesterday! It said, “Please remove me from your email list.”

I’m next going to pitch acupuncturists, chiropractors, psychiatrists, doctors and psycho-therapists.

I went to a business networking breakfast this week. We each had 30 seconds to pitch.

Just before I stood up, my table was accidentally pushed on to me, spilling a great mess.

I said, “Life is filled with stimuli such as collapsing tables, or cars stopping suddenly in front of you, or public speaking, and it is easy to compress and to pull down.”

I demonstrated what that looked like.

“It’s easy to rush your pitch because it is uncomfortable to stand up in front of people. With the Alexander Technique, we can notice our reactions to stimuli, such as pulling down and in and rushing our words, and let go those reactions that don’t serve us.”

Two women with good use came up to me afterwards who were interested in lessons. Many of the guys in the room needed lessons much more severely, but they weren’t interested. Women consistently get this quicker than do men.

About Luke Ford

I've written five books (see Amazon.com). My work has been covered in the New York Times, the Los Angeles Times, and on 60 Minutes. I teach Alexander Technique in Beverly Hills (Alexander90210.com).
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