Bring Out The Tam Tams

Oy, those crazy Jews!

The New York Times reports:

What will you do in the great Tam Tam shortage of 2008?

It’s true, the unleavened, bite-sized matzo cracker has nearly disappeared from shelves across the country, leaving Jews anguished as the Passover season approaches, and company officials scrambling to explain the situation.

…But not to worry, Mr. Rossi said. Many other unleavened products will still be available to customers, including those for Passover, which this year begins at sundown on April 19. And Tam Tams — which were first developed in 1940 — will be back on shelves, he estimated, by late April or early May. Annual sales of Tam Tams range between $1 million to $2 million, he said.

The anguish was palpable for a commenter going by the handle “TamTamLover3116” on a blog for JTA, a Jewish news site: “This is the single worst catastrophe … in recent memory,” the commenter wrote. “Tam Tams, in addition to being a fulfilling snack especially satisfying after downing a double-size domestic beer in the parking lot of the Solomon Schechter Day School of Metropolitan Chicago, are a basic human right. Shame on Manischewitz!”

About Luke Ford

I've written five books (see My work has been covered in the New York Times, the Los Angeles Times, and on 60 Minutes. I teach Alexander Technique in Beverly Hills (
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