Author Archives: Luke Ford

About Luke Ford

I teach Alexander Technique in Beverly Hills (Alexander90210.com).

How Do You Explain Men Who Can But Don’t Cheat On Their Wives?

The simplest answer is that the opportunity to do something and the desire to act on it are two different things. A man who does not cheat when he could has made a choice, and the reasons vary considerably from … Continue reading

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But It Violates A Canon!

I feel like I’m getting ripped off when an expert explaining religion or politics points out how this or that manifestation violates the canon of this or that, as though canons are universal, transcendent, and global rather than post hoc … Continue reading

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Populism & The Rise Of Trump

Populism is a useful frame for understanding Trump’s rise, but it is neither sufficient on its own nor always the sharpest lens available. The debate among political scientists and historians has produced several competing frameworks, each illuminating different aspects of … Continue reading

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The Art Of The Deal

Donald Trump’s approach to leverage centers on a few ideas he developed long before politics, most clearly in his 1987 book “The Art of the Deal.” The core principle is that leverage comes not just from what you have, but … Continue reading

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The Disinterested Expert Who Says, ‘I Hope’

I often read or listen to what poses as expert objective analysis, and then the professor says, “I hope…” That construction bothers me. It’s hard enough to explain reality, and now you want to go normative on me? I don’t … Continue reading

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Robert Caldini vs Robert Greene

Both Robert Cialdini and Robert Greene write about power and persuasion, but they approach the subject from very different angles and with very different intentions. Cialdini is a social psychologist who spent his career studying why people say yes. His … Continue reading

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So You Want To Be A Truth-Optimizer?

The first and hardest thing is learning to tolerate uncertainty without rushing to fill it. Most people reach for an explanation the moment something confuses them, and the first explanation that feels satisfying tends to stick. A truth-optimizer waits. He … Continue reading

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Why Is Chabad In The News?

Chabad is taking a beating lately from people who know little about it. My first instinct, as someone who admires Chabad, is to call this evil and senseless. But first instincts are often lazy. Let me use my second and … Continue reading

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Why Are Journalists Embracing ‘Goldilocks’ Descriptions?

The word “Goldilocks” comes from a 19th-century fairy tale in which a girl tests three versions of the same thing and finds the middle option just right. The porridge is neither too hot nor too cold. The bed is neither … Continue reading

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Corporate Firewalls Are Getting More Sophisticated

My website used to get routinely flagged by firewalls as a hate site because I discussed controversial issues. This blocking has now gone away entirely. Until 2025, these filters used broad “all or nothing” logic. If a site covered controversial … Continue reading

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