Reading the Right

I just paid $52 to the Weekly Examiner for a year’s subscription. I did it to read Christopher Caldwell’s Weekly Standard archives.

The experience of trying to use the Weekly Examiner is hell.

Every prominent conservative website is awful and I’m a rock-ribbed conservative.

Here’s how it goes. Somebody sends me a link. I want to read one article. Within seconds I am fighting advertisements, subscription appeals, newsletter boxes, video players, donation requests, recommended stories, stores, games, podcasts, apps, premium memberships and strange commercial offers whose relationship to the article I wanted to read is difficult to reconstruct. I begin clicking little X’s. Something moves. The paragraph I was reading disappears below an advertisement. Another box materializes. By the time I find my place again, I have forgotten why I cared.

The obvious explanation is that conservative websites are badly designed, but something else is going on. Conservative web design makes sense once it is understood as the new form of direct mail.

The indispensable text here is Rick Perlstein’s 2012 Baffler essay “The Long Con”. Perlstein joined the email lists of Townhall, Newsmax and Human Events and discovered an economy that was almost invisible if one encountered these organizations only through their political articles. Subscriber lists could be rented to marketers because political affiliation had already performed an extraordinarily valuable act of consumer segmentation. Here were large numbers of people organized according to beliefs they cared about intensely.

Perlstein traced this world back to Richard Viguerie, one of the architects of modern conservative direct mail. After Barry Goldwater’s 1964 defeat, Viguerie copied the names and addresses of thousands of Goldwater contributors from records held by the Clerk of the House. Those names became the seed of an enormous political database. By 1980, Perlstein writes, Viguerie’s operation held roughly 25 million names and was sending about 100 million pieces of mail per year.

The technology was politically revolutionary. Conservatives could communicate with supporters without passing through newspapers, television networks, universities, foundations or other institutions they regarded as hostile. Takahito Moriyama’s Empire of Direct Mail: How Conservative Marketing Persuaded Voters and Transformed the Grassroots shows how central this innovation became. Long before talk radio, Fox News, Facebook or X, conservative activists were using computerized lists, targeted appeals and emotional segmentation to build a national movement.

The technology also created an unusual commercial ecology. A political movement had assembled millions of people who were unusually responsive to particular vocabularies of threat, secrecy, betrayal, urgency and rescue. That information had commercial value.

The political pitch said that powerful people were deceiving you, respectable institutions could not be trusted, the situation was approaching catastrophe, the writer possessed information the establishment did not want you to have and immediate action could still save the country.

The commercial pitch could use almost the same structure. Doctors were hiding a cure. Washington was destroying the dollar. Wall Street knew something about your retirement that you did not. A secret investment strategy could protect your family. The reader merely had to send money, subscribe or buy something.

Perlstein’s deepest claim was that the political and commercial languages became difficult to separate. He later described the same world as a “strategic alliance of snake-oil vendors and conservative true believers”. The same sense of privileged revelation powered both transactions.

That history gives us a better way to understand the otherwise baffling visual experience of conservative websites.

A beautifully designed magazine page says: read this.

A direct-response page says: act.

The second kind of page has little reason to leave attention unused. Empty space can look like lost revenue. Every visitor represents another chance for a subscription, donation, email signup, video view, merchandise sale, affiliate purchase, app installation or click into another property. Restraint can therefore be economically irrational.

The resulting website may look dreadful while performing exactly as its owners intend.

The reigning champion of this experience is The Gateway Pundit. I give it 10 out of 10 on the soul-crushing scale. Its current navigation asks me to consider its Tip Line, Gateway Hispanic, RINO Watch, videos, store, donations, an ad-free version, registration, membership and newsletter before I have done much of anything. There is even a route for people who have “Been Censored By Big Tech?” The homepage then delivers an enormous stream of headlines competing through capitalization, urgency and emotional temperature. Interspersed among them are promoted posts that can visually resemble the surrounding editorial torrent.

The sensation is less like opening a newspaper than walking through a county fair where every booth operator already knows my political affiliation.

What fascinates me is that the apparent disorder may contain an economic logic. The Gateway Pundit does not appear to conceptualize me exclusively as a reader. I am also a possible donor, member, shopper, newsletter subscriber, commenter, tipster, sharer and return visitor. Reading the article is one possible transaction among many.

At number two I would put Townhall, with a misery score around 9.7. Townhall is almost a museum of accumulated conservative-media business models. Its current menus offer news and columns, but also podcasts, cartoons, newsletters, games, a store, an app, Townhall TV, Salem News Channel, VIP membership, a Platinum site and something called Patriot AI. Its VIP page now sells three ascending levels of membership. VIP promises an ad-free site and exclusive material. Gold adds access across the Townhall Media network. Platinum adds Patriot AI, Townhall TV, author messaging, a store discount and other benefits.

This is what happens when fifty years of conservative media innovation remain alive simultaneously.

The article exists inside a commercial superstructure that never stops reminding me about other relationships I might establish with the company. Read. Subscribe. Watch. Play. Download. Upgrade. Shop. Join.

A salmon swimming upstream through monetization modules has approximately the Townhall reading experience.

Third comes RedState, perhaps 9.3 out of 10. RedState belongs to the same Townhall Media ecosystem and consequently reproduces much of the machinery. Its current menu contains investigations, podcasts, newsletters, games, Patriot AI, a store, an all-in-one Platinum site, on-demand entertainment, Salem News Channel and an app, along with the ordinary business of political journalism.

I can arrive because somebody sent me a Jennifer Van Laar story and somehow find myself being offered artificial intelligence, streaming television, premium membership and political games.

RedState feels like a conservative airport terminal. The original reason for entering the building remains somewhere inside it, but every corridor has acquired concessions.

Fourth is Newsmax, which deserves roughly 9 out of 10 because Perlstein’s direct-mail genealogy remains unusually visible there. The current Newsmax architecture moves among Newsmax TV, Health, Money, World, Platinum, podcasts, politics, opinion, books and other verticals. On its politics and Platinum pages in September 2026, Newsmax was simultaneously promoting a “free offer” connected to Ted Cruz’s Clarence Thomas book.

News, politics, television, health, money, books and premium membership exist as neighboring products.

This is almost exactly the ecosystem Perlstein described in 2012. Political identification creates the audience. Once assembled, that audience can be routed laterally into other kinds of transactions. It feels as though somebody turned the back pages of a 1987 conservative newsletter into a television network and then put the entire thing online.

Fifth is Fox News, around 8.2 out of 10. Fox has enough money and technical competence that the suffering has a different character. The website generally works. The problem is scale.

Fox News currently leads from news, politics, world affairs and opinion into entertainment, health, lifestyle, artificial intelligence and video. Open the larger menu and another civilization appears. There are games including Sudoku, crosswords, word searches and Scattergories. There is a substantial Deals operation covering home products, kitchens, electronics, health, fitness, beauty and fashion. Then come Fox Business, Fox Nation, Fox Weather, Fox Noticias, Fox Radio, Fox Shop, newsletters, podcasts and other products.

Fox therefore feels like a successful publication that has expanded until it resembles an operating system.

The company has an obvious reason to do this. Once a media organization possesses a gigantic recurring audience, every minute of attention has an opportunity cost. The visitor who came for a Supreme Court story can potentially be sent to a video, game, financial story, streaming subscription or shopping page. Fox’s competence makes the process less irritating than the older direct-response sites, but the underlying pressure is similar. Attention should continue moving through the system.

Sixth is Breitbart, around 7.7 out of 10. Breitbart is different enough to reveal another stage in the evolution. Its current architecture is comparatively comprehensible. It offers politics, culture, entertainment, media, technology, sports, economy, world news, video and podcasts. The misery comes primarily from headline density and emotional velocity.

Breitbart presents a torrent.

Exclusive.

Watch.

Breaking.

A politician said something.

An actor said something.

Europe did something.

Somebody was humiliated.

Somebody fought back.

A new outrage has arrived while I am still digesting the previous outrage.

The page can therefore exhaust me without constantly obstructing me. The direct-mail sites interrupt the article. Breitbart places dozens of competing stimuli around it.

This looks like a second technological generation. Breitbart was formed by the era of blogs, aggregators, Drudge-style linking and rapidly refreshing digital news. Its basic commodity is the next thing. The design makes sense when the objective is repeated attention rather than leisurely attention. It contains something of the doomscroll before social media perfected doomscrolling.

The age of the audiences matters here. A 2025 Pew Research Center study found that the median American adult was 47, while the median regular Newsmax consumer was 63 and the median Breitbart consumer was 62. Only 2 percent of Breitbart’s regular audience in Pew’s sample was between 18 and 29. Thirty-eight percent was at least 65.

The seventh circle is The Washington Examiner, around 6.5 out of 10. Here conventional journalism begins reasserting itself. The site has an enormous navigation tree covering the White House, Senate, House, campaigns, business, world affairs, investigations, justice, the Supreme Court, crime, entertainment, defense, national security, energy, education, immigration, finance, health care, foreign policy, technology, infrastructure and space. It also maintains a conspicuous collection of sponsored verticals.

Yet an Examiner story still usually feels recognizable as a newspaper story. There is a headline, a byline, a date and sustained prose. The recommendation machinery appears, sometimes sooner than I would like, but the publication has not forgotten that somebody might have arrived principally to read an article.

It is like having a conversation with a person who checks his phone every forty seconds. Irritating, but communication remains possible.

Eighth is The Federalist, around 5.5. Its homepage is busy and aggressively headlined, but its article experience is substantially calmer. The commercial model is also unusually intelligible. The Federalist membership page currently asks $4 per month or $40 per year for an ad-free site, commenting and premium content.

That transaction makes sense to me.

I give you money. You give me journalism and remove the advertisements.

There are still newsletters, podcasts, video, stores and other media-business apparatus around the publication, but the relationship between reader and publication remains visible. I can disagree with every sentence and still know what economic role I occupy.

Ninth is National Review, around 5. Its principal friction comes from the paywall. In a 2026 fundraising appeal, Jim Geraghty acknowledged that “much of what is written on NR is behind a paywall” and defended the arrangement on the straightforward ground that journalism costs money. Current NRPlus stories frequently allow a portion of the article before asking the reader to subscribe.

I find that vastly less dispiriting than the direct-response carnival because I know what is happening.

National Review thinks it has writers whose work people will pay to read. Its website therefore retains the conceptual architecture of a magazine. The publication produces articles. Readers buy access to them.

The relationship may frustrate a nonsubscriber, but there is an almost old-fashioned dignity to it. The reader remains a reader.

Last, at roughly 3.5 out of 10, is The Daily Wire, which is the most useful counterexample to the idea that conservative web ugliness follows automatically from conservative politics. Its current homepage is remarkably restrained compared with the older sites. The principal categories are News, Shows & Movies, All Access, America 250 and DWTV. Articles generally present the headline, author, reading time, image and text without making the reader fight through the accumulated archaeology of every media business model invented since 1970.

The demographic contrast is extraordinary. Pew found that the median Daily Wire news consumer was 42. Twenty-five percent of its regular audience was under 30. Newsmax’s median was 63. Breitbart’s was 62.

That suggests a hypothesis stronger than “old people like ugly websites.”

The Daily Wire was built as a digitally native company for an audience raised with YouTube, Spotify, Netflix, podcasts and smartphones. Its designers understood that conservative consumers under 45 had been trained by the rest of the Internet to expect competent software. The company consequently resembles a streaming platform with a political newsroom attached.

Newsmax resembles the descendant of a mailing list.

Breitbart resembles a blog that conquered a newsroom.

Daily Wire resembles Netflix.

The historical sequence gives us three generations of conservative digital media.

The first inherits direct mail. The central asset is the list. The reader should be identified, retained, segmented and monetized through multiple channels.

The second inherits blogging and aggregation. The central asset is velocity. The reader should always have another headline to click.

The third inherits subscription streaming. The central asset is recurring membership. The reader should find the interface pleasant enough to remain inside the ecosystem.

An Oxford Academic chapter called “Digital Death Spiral: How Analytics Hastened the Republican Party’s Descent into Trumpism” explicitly describes Republican digital fundraising as having been constructed on the foundations of Republican direct mail. The technologies changed. The institutional inheritance survived.

This also helps explain why the worst conservative sites produce a psychological sensation deeper than visual ugliness.

They cannot decide what I am.

I might be a reader.

I might be a voter.

I might be a donor.

I might be an email address.

I might be a subscriber.

I might be a customer.

I might buy a book.

I might download an app.

I might watch television.

I might play a game.

I might buy something from the store.

I might pay to eliminate the advertisements that the site inflicted on me in the first place.

Every one of these possibilities can generate revenue or political value. The interface therefore keeps asking.

There is also a feedback loop. A restrained publication tells me that an article is worth my sustained attention. A direct-response publication tells me that everything is urgent. When everything is urgent, the interface must continuously stimulate me. That encourages more extreme headlines. Extreme headlines create more clicks. The clicks provide data. The data tell the publisher what produces another click.

The aesthetic and the editorial culture can begin reinforcing each other.

This does not require a theory about conservatives being uniquely stupid or uniquely gullible. That claim would be both ugly and analytically lazy. Progressive websites have discovered fundraising hysteria. Mainstream newspaper sites can be nearly unusable under layers of advertising and recommendation engines. Lifestyle publishers perfected clickbait. Democratic fundraising emails routinely announce emergencies that somehow recur every twelve hours. The attention economy degrades almost everything it touches.

The more specific historical claim is much more interesting. Modern American conservatism built a powerful parallel institutional world earlier than most political movements, and direct marketing was unusually central to the construction of that world. The movement learned how to turn ideological commitment into identifiable lists of individuals, how to mobilize those individuals repeatedly and how to finance institutions by communicating with them without intermediaries.

That was an extraordinary strategic achievement.

It also created path dependencies.

Once an organization learns that the same person can be moved from reader to donor to subscriber to customer, every blank portion of a webpage begins looking like an opportunity. Once generations of institutions learn to survive by repeatedly activating fear, anger and privileged knowledge, restraint becomes commercially expensive. Once direct response becomes normal, an interruption no longer looks like an interruption from inside the organization. It looks like inventory.

This is why Perlstein’s article suddenly seems to explain web design.

The hideous conservative webpage may be institutional history fossilized in HTML.

The red headline comes from the fundraising letter.

The breathless subject line becomes the breaking-news banner.

The mailing list becomes the newsletter database.

The reply envelope becomes the Donate button.

The expensive financial newsletter becomes the premium subscription.

The catalog becomes the store.

The P.S. at the bottom of the letter becomes “Recommended For You.”

The urgent request to tell five friends becomes the forest of social-sharing buttons.

The miracle product advertised beside the political appeal becomes the sponsored post embedded between articles.

The Internet did not destroy the direct-mail machine. It removed the postage.

There may even be an aesthetic advantage to apparent disreputability. Establishment publications traditionally signal trust through restraint. Good typography, generous space, limited advertising and editorial hierarchy communicate institutional authority. A counter-establishment publication can operate under a different signaling system. Too much polish may suggest the hated world of corporate media, consultants and respectable institutions. A rougher environment can communicate insurgency and authenticity.

The strange equation becomes anti-establishment appearance means authenticity means trust means transaction.

This helps explain why redesigning one of these sites to resemble The New Yorker might hurt it. The clutter can be communicating abundance, emergency and activity to an audience accustomed to receiving information in that register. A site that looks dreadful to one reader may look alive to another.

Still, the economic distinction that seems most important to me is between a publication and a list.

A publication accumulates readers because people value what the publication produces.

A list accumulates people because future transactions with those people have value.

Every media company contains some mixture of both. The mixture determines the experience.

At the relatively humane end, National Review says, in effect, pay us because you want to read our writers. The Federalist offers an inexpensive subscription that removes advertisements. Daily Wire tries to keep users inside a modern subscription ecosystem.

At the miserable end, I can feel the list underneath the article.

That may be why Townhall exhausts me before I have read 500 words. I have entered a system whose ancestors include the political newsletter, fundraising letter, subscription solicitation, television network, talk-radio empire, direct-response advertisement, email list, online store, blog, membership club, streaming platform, mobile app and artificial-intelligence product. None of the ancestors has quite died.

They are all asking me to click something.

I hate them all.

Posted in Journalism | Comments Off on Reading the Right

The Paper (S3)

The office is on the third floor of a tired building in a mixed neighborhood of Beirut. The sign downstairs says Al-Mirsad Weekly, though half the letters have burned out. Inside, the newsroom is three rooms, one malfunctioning air conditioner, two dented filing cabinets, and a wall calendar that is still turned to June. Everybody smokes except the intern, who is trying very hard to look like he might smoke if promoted.

The camera pans past a whiteboard with story ideas:

“Corruption in municipal bread contracts”
“Interview with cleric who maybe supports us, maybe doesn’t”
“Why youth are losing their values”
“Profile of martyr’s cousin pending photo approval”

The editor in chief, Abu Hamza, is in his late forties, with reading glasses he keeps taking off for emphasis. He sits behind a desk stacked with old issues of the paper, a framed Quranic verse, and a printer that makes a sound like an animal in pain.

He is in the middle of yelling at the layout guy.

“Why is the headline smaller than the photo?”

The layout guy, Nabil, shrugs without looking up from his screen.

“Because the photo is from WhatsApp and if I crop it any more we lose the rifle.”

Abu Hamza stares at him.

“We are not selling the rifle. We are selling the article.”

Nabil turns to the camera in an interview cutaway.

“He always says this. Last month he killed a piece because the rifle was too small.”

Back in the room, the young reporter, Samer, comes in with a notebook.

“I have the quotes from Sheikh Marwan.”

Abu Hamza perks up.

“Good. Does he condemn the government?”

“Yes.”

“Does he condemn the Americans?”

“Yes.”

“Does he condemn us?”

Samer hesitates.

“He says all unlawful zeal is harmful to the image of Islam.”

Silence.

Nabil slowly swivels his chair.

Abu Hamza leans back.

“That is not ideal.”

Interview cutaway with Samer. He speaks softly and keeps glancing off camera.

“The challenge here is nuance. If a cleric agrees with us on three things and thinks we are criminal lunatics on the fourth thing, the editor says we should focus on the areas of agreement. He calls this editorial balance.”

In the next room, the social media manager, Farah, is trying to explain engagement numbers to two older men who regard the internet as a Zionist trap that also happens to be useful.

She points at her laptop.

“This post did well because it was angry, short, and had a red circle around the thing people were supposed to be angry about.”

One of the men asks, “What thing?”

Farah squints.

“I don’t remember. The point is the circle.”

Interview cutaway with Farah.

“I studied marketing in Dubai. My father thinks I work in publishing. My mother thinks I work in translation. Neither of them is fully wrong.”

A phone rings. Nobody answers it. It rings again. Abu Hamza barks at the intern.

“Yusuf. The phone. Show initiative.”

The intern picks up.

“Yes, peace be upon you. Yes. Yes, one moment.”

He covers the receiver.

“It’s the printer repair man.”

Everybody freezes.

Abu Hamza stands up.

“Tell him the machine is functioning.”

“It isn’t.”

“I know that. But if he comes now, he’ll also ask about the unpaid invoice.”

Interview cutaway with Abu Hamza.

“People imagine underground media is all ideology and bravery. Eighty percent is cash flow. The caliphate fell. The electricity bill did not.”

….

Morning editorial meeting. The whole staff is around a plastic table with tea glasses. On the wall behind them is a poster about media ethics that nobody acknowledges. The editor has assigned a big cover story: “The Moral Collapse of Arab Satellite Television.”

Farah asks, “Do we have reporting?”

Abu Hamza replies, “We have conviction.”

Nabil, still half asleep, says, “Conviction does not fill eight hundred words.”

Samer opens his notebook.

“I can call that professor at the university. The one who talks about cultural imperialism.”

Abu Hamza nods approvingly.

“Yes. Good. But ask him questions in a way that leads to the correct answer.”

Interview cutaway with Samer.

“He says journalism is the art of discovering what you already know.”

The deputy editor, who has so far said nothing, suddenly raises a finger.

“We also need a sidebar condemning the new Turkish soap opera.”

Farah says, “You watch the Turkish soap opera.”

He looks offended.

“I watch it critically.”

The camera catches three other staff members avoiding eye contact.

Then the office door opens and a local fixer comes in carrying a cardboard box.

“I brought the archive issues from storage.”

He drops the box and a stack of old front pages spills across the floor. The camera catches them:

“AMERICA HUMILIATED”
“NEW DAWN FOR THE UMMAH”
“FINAL WARNING TO CORRUPT ELITES”
“SPECIAL RAMADAN RECIPES”

Farah lifts one and laughs.

“You ran lentil soup next to a call for global upheaval.”

Nabil deadpans, “A newspaper must meet all the needs of the reader.”

Interview cutaway with Nabil.

“This place would be much easier to run if the revolution did not keep colliding with domestic life. Somebody is always trying to place an apocalyptic manifesto beside a coupon for discounted school shoes.”

Later that afternoon, Samer comes back from an interview.

“The professor agreed to speak, but only off the record.”

“Why?”

“He says we quote selectively.”

The room goes quiet.

Abu Hamza says, “Selective quotation is the foundation of civilization.”

Farah nearly chokes on her tea.

The camera cuts to her interview.

“The funniest part is that everybody here thinks he is the only honest person in the building. They all think the others are compromised. The editor thinks the deputy editor is soft. The deputy editor thinks the editor is reckless. The religious columnist thinks both of them are insufficiently learned. The business manager thinks all of them are children because none of them understand rent.”

The staff gathers around the printer, which has jammed again while producing the latest editorial. Abu Hamza is trying to pull out the paper without tearing it. Everyone is giving contradictory advice.

“Lift the tray.”
“No, open the back.”
“Turn it off.”
“Don’t turn it off, we’ll lose the file.”

The machine emits a grinding noise and dies.

Silence.

Abu Hamza looks straight into the camera.

“This is foreign sabotage.”

Posted in Journalism, Satire | Comments Off on The Paper (S3)

Eleven Minutes

Rabbi Shlomo Grossbard calls Aaron Lindenbaum on the first of every month from the parking lot of his mother’s facility in Encino, which is the only stretch of the week when nobody can reach him and he has already spent the part of himself he keeps for family.

The call goes the same way it has gone since 2007.

“Aaron. It’s Rabbi Grossbard.”

“Rabbi.”

“How’s the health.”

“The knee’s the knee.”

“You seeing anybody about it?”

“There’s a clinic on Sherman Way.”

“Go to the clinic. You eating?”

“I eat.”

“You in shul?”

“I went for Yizkor.”

He asks four questions and Aaron answers four questions, and then they talk about the Dodgers, who Aaron follows in detail and Grossbard does not follow at all, and Grossbard has learned nine things about a bullpen over nineteen years so the second half of the call has somewhere to go. Aaron never asks him for anything. Aaron asks how the shul is doing, every time, in the tone of a man asking after a business he holds a small position in.

Grossbard timed the call once, in October 2013, out of curiosity, and then timed it four more times, and the average came to eleven minutes. He has never let one run long since.

Then he goes inside and sits with Pearl Grossbard for ninety minutes, which he does every week, and which he has done for six years, and which costs nine thousand one hundred a month against a salary of one hundred and ninety thousand plus housing. That obligation he pays in full. He would tell you the two things are unrelated and he would be lying, and if you pushed him he would stop lying inside of four seconds, because he has no stamina for it.

Hesh Lindenbaum died on November 26, 2007, in a hospital bed set up in his dining room on Alcott, with the good table pushed against the wall and the chairs out in the garage.

He was sixty-two. Pancreas. He had come to the Barn since it had ninety families and he did the High Holiday seating chart by hand for eleven years and took no honors and wanted none. Grossbard was forty. He had been doing the job for nine years and had buried maybe thirty people and still thought of himself as a man who had recently started.

Three days before the end, with the daughter out getting the prescription, Hesh got him by the wrist with a hand that had nothing left in it.

“Aaron.”

“I know.”

“There’s nobody.”

“There’s you.”

“There’s nobody after Tuesday,” Hesh said. “Look after him.”

And Grossbard, forty years old, in a dining room, with a dying man’s hand on his wrist, said, “I’ll look after him.”

Hesh left the Barn forty thousand dollars. It went into the air conditioning, and there is a brass plate in the hallway by the coat room with his name on it that Grossbard walks past nine times a week. Aaron got eighteen thousand and a car. The money was gone by 2011.

The first two years he did it. Lunch at the deli on Ventura every six weeks. A job lead at a printing outfit in Sun Valley that took, and lasted four years, and ended when the outfit closed. Three thousand dollars in March 2009, out of his own account, never mentioned again by either of them. A letter on Barn letterhead for an apartment application in Reseda, which worked. A ride to a colonoscopy in 2010.

Then the Barn went from two hundred and forty families to four hundred, and his mother started falling, and Dina’s father needed the two operations. By 2012 the lunches were twice a year. By 2015 they had stopped.

He put the call on the first of the month because the first of the month is when a man pays things.

He said he would look after him. He has been servicing the interest since 2009 and has never touched the principal.

On July 1, 2026, in minute nine, Aaron mentions the house.

“The Kaplans sold. New guy’s taking the whole property. He was decent about it. Sixty days.”

“Sixty days from when?”

“The fifteenth.”

Aaron has lived in a converted room off a garage behind a house on Hazeltine since 2016. Five hundred and eighty a month, hot plate, mini fridge, a bathroom somebody put in without a permit. He is sixty-eight. He gets one thousand four hundred and sixty a month from Social Security and works two mornings a week at a print shop in Panorama City that keeps him on because the owner’s father knew Hesh.

“What’s the plan.”

“I’m looking.”

“At what.”

“There’s stuff in Sylmar.”

Dina says bring him here before Grossbard finishes the second sentence.

“There’s the room in front.”

“You haven’t met him.”

“You’ve been talking to him since Nechama was in kindergarten. Bring him here.”

And Grossbard finds out, standing in his own kitchen at 9:40 at night, that he does not want to.

He says this to her, because he says everything.

“I don’t want him in the house. I want to be a man who wants him in the house.”

Dina lets it sit a moment.

“Then go to Van Nuys,” she says.

He has never been to Van Nuys.

Two hundred and twenty-six phone calls and he has never once driven over the hill, and he works this out on the 405 north on a Tuesday in July, which is his day.

The room is eleven by fourteen. It is orderly the way a room is orderly when a man has almost nothing to put in it. A bed, a dresser, a folding chair, a hot plate, a shelf with maybe thirty books, a television on a milk crate. On the dresser there is a photograph of Hesh and Aaron at somebody’s bar mitzvah in the eighties, both of them in wide lapels, and next to the photograph, squared to the edge of the dresser, the Barn newsletter.

Aaron has been getting the newsletter since 2007.

“You want coffee? I have the instant.”

“I’m fine.”

“Sit down. Take the chair, the bed’s soft.”

Grossbard sits in the folding chair and Aaron sits on the bed and they talk for forty minutes, the longest they have spoken since 2010, and near the end Aaron says the thing.

“The guys at the shop, when it’s slow, they get to talking about their kids. And I say, my rabbi calls me. First of every month, nineteen years, hasn’t missed. They can’t believe it. There’s a guy there, Ruben, his mother’s dying, and he says he can’t get his priest on the phone.”

He says it with his hands on his knees, pleased, a man producing his one asset.

Grossbard finds him a room in a house on Woodman in Panorama City, seven hundred and forty a month, an older woman named Perla who rents out two rooms and keeps the kitchen for herself and does not allow smoking. He pays first, last, and deposit, two thousand two hundred and twenty, out of his own account and not the discretionary fund, because the fund generates a line item and a line item generates a conversation at the board. He rents the truck and moves the dresser with Zalman Fried, who says four words all afternoon, three of them about the stairs.

He gives it from the bimah on Shabbos Shuva.

He does not name Aaron. He gives the year, the dining room, the hand on the wrist, the sentence he said, and then the accounting: two hundred and twenty-six calls, eleven minutes, the first of the month like a bill, nineteen years without driving over the hill.

“I paid the minimum on time every month for nineteen years and I called that fidelity. It’s the smallest payment that keeps an account out of collections. Now here’s the part I want you to take home. I’m the man in this room who tells you what he costs. I put my number in the newsletter. And I have carried one promise I could never fund since I was forty years old, and I made it in a room where no was not available to me, and every one of you has one. Yours is quieter than mine because you have never had to say it into a microphone.”

It runs eleven minutes and it is the best drasha he gives that year.

Marla Feig cries in the third row. Josh Adelman comes up afterward and says the board should start a fund for cases like this and asks him to write up a proposal. Adina Reiss says nothing to him at all, which is how he knows it landed. Ezra Malik, who is eighteen and has an agent, does it in the parking lot on Sunday and cuts the accounting and keeps the hand on the wrist.

By Wednesday four people have told him it was the truest thing they ever heard in a shul.

Rabbi Yoni Belfer hears about it from a woman in his own shul who has a sister at the Barn.

He drives to Panorama City on a Thursday in October and takes Aaron Lindenbaum to lunch at a place on Roscoe and pays. He does it again in November. He does it again two weeks later, and by January it is Thursdays, and Aaron starts telling the guys at the shop about the tall rabbi from Culver City who comes out.

Grossbard hears about it in January from Marla Feig, who has it from her sister-in-law.

He sits with that a while in the coat room, under the brass plate with Hesh Lindenbaum’s name on it, and what he arrives at is that Belfer is half as smart as he is and got in a car.

He calls on the first of February from the parking lot in Encino.

“Aaron. It’s Rabbi Grossbard.”

“Rabbi.”

“How’s the knee.”

“The knee’s the knee. You hear the bullpen’s a disaster.”

They go fourteen minutes. He notices, and lets it run.

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Me First vs Team First

I notice in football, many a defensive player makes a sack and then goes into a celebration while there’s a loose ball lying on the turf waiting to be recovered. In basketball, a player will score, celebrate, and then not get back on defense, so his team allows an easy basketball. In baseball, many a hitter will stand at the plate after hitting the ball a long way and lose out on extra bases because he didn’t run hard.

For some defenders, the task was “sack the quarterback.” Mission accomplished. His emotional system immediately switches states from pursuit to triumph. He flexes, points, dances, looks toward the sideline or searches for a camera. Meanwhile the football, which determines possession of the game, may be sitting three feet away.

The coach’s conception of the task is different. The task was “win the play.” If the quarterback fumbled, the sack was merely an intermediate event. Recovering the ball can be worth vastly more than the sack.

A player hits a difficult three. The crowd erupts. He poses, gestures or exchanges something with the opposing bench. Meanwhile basketball has already resumed. His team is playing four against five.

The batter believes he has hit a home run. He watches it. The ball hits the wall. Something that might have been a triple becomes a double, or a double becomes a single. Occasionally a hitter admires a ball that stays in the park and barely reaches first.

There are several internal forces underneath this.

The first is premature cognitive closure. Human action tends to be organized around goals. Once the brain recognizes a goal as completed, attention disengages. Athletes are especially vulnerable because elite performance requires extremely compressed goal structures: beat the blocker, get to the quarterback, make the shot, square up the pitch. That narrow focus is usually an advantage. For a fraction of a second after apparent success, it becomes a liability.

I’m not a huge fan of setting goals because they tend to narrow your horizons and tempt you to cheat.

During the play, the athlete is operating under intense concentration and physiological arousal. Success releases that tension instantaneously. Celebration is almost a neurological exhale. The player has to override that impulse and maintain task attention despite receiving every internal signal that says, “You did it.”

Then there is status signaling. Professional athletes are simultaneously playing the game and performing before an audience. A sack, dunk, three-pointer or long home run is an athletic accomplishment and a public reputation event. The celebration tells teammates, opponents, spectators and cameras: that was me.

Recovering a loose football is enormously valuable to the team. Performing a memorable sack celebration may be more valuable to the individual’s visibility. A spectacular three followed by a gesture can become a social-media clip. Sprinting silently back on defense probably will not. Watching your 440-foot home run carries cultural meaning. Sprinting out of the box because there is a 3 percent chance it hits the fence carries little prestige.

Television intensifies it. Sports broadcasts isolate individual achievements. Cameras find the scorer. Replays focus on the dunk, sack or home run. Social media then extracts those few seconds from the game. The athlete increasingly inhabits two contests at once: the contest on the field and the contest for attention.

A defender can create a magnificent highlight while simultaneously reducing his team’s chance of winning because he stopped playing. From the standpoint of spectacle he succeeded. From the standpoint of the game he failed.

There is another problem peculiar to elite athletes: they are extraordinarily good at prediction. An NBA player usually knows when his shot is going in. An NFL defender often knows whether the quarterback has been brought down. A major-league hitter usually knows what a home-run swing feels like.

Usually.

Their expertise encourages them to begin responding to their prediction instead of waiting for reality. The spectacular mistakes are the tiny fraction of cases in which the prediction is wrong. The basketball player turns toward the crowd before the shot actually drops. The baseball player knows he got all of it until the wind holds it up. The defender knows the play is dead although nobody has recovered the football.

This explains one of coaching’s most repetitive clichés: “Finish the play.”

It sounds banal because the intellectual content is trivial. Every professional athlete knows that you should recover a fumble, run out a hit and get back on defense.

Coaches are trying to extend the athlete’s definition of the play by another two or three seconds.

Football coaches teach players to run toward loose balls even when they think the play has been whistled dead. Baseball coaches teach hitters to run hard until the ball’s status becomes certain. Basketball coaches obsess over transition defense after made baskets because the psychological temptation is strongest precisely after success.

Failure often follows excellence. The player does something difficult enough to produce an emotional reward, and that reward interferes with the elementary action immediately afterward.

Regular people often devote enormous attention to difficult, prestigious actions and surprisingly little attention to mundane completion. Someone gives a brilliant presentation and forgets to send the follow-up email. A surgeon performs the technically difficult portion of an operation and someone misses a routine checklist item. A lawyer wins the argument and overlooks the filing deadline. The glamorous component receives attention because it feels like the achievement. The boring remainder determines whether the achievement actually counts.

From a coach’s perspective, losing because the opponent was better is tolerable in a way that losing because somebody celebrated 1.8 seconds too early cannot be. The latter represents free expected value thrown away.

That may explain why coaches are disproportionately obsessed with behaviors spectators regard as trivial: running through first base, handing the ball to the official, touching every base, falling on the football, sprinting back after a basket, knowing the down and distance, knowing the number of outs.

Championship-level discipline consists partly of refusing to declare victory a few seconds before victory has occurred.

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Mutar Lach

Rabbi Shlomo Grossbard does forty of these between 8:20 and ten o’clock on erev Rosh Hashanah, at a folding table in the back room of the Barn, with the coffee urn going and a laminated card that has been on that table since 2011 and has a ring on it from somebody’s cup.

The procedure takes three men. A man stands in front of them and reads off the card and says he regrets his vows, and the three of them say mutar lach, mutar lach, mutar lach, and he is released. Then he sits down and becomes one of the three for the next man. The released do the releasing. Barry Teitelbaum has a problem with how loose this gets by 9:15, when the third chair is whoever came back from the bathroom, and he has said so for eleven years, and every year Grossbard tells him the halacha does not require a genius in that chair, it requires a body that understands what a vow is.

Zalman Fried takes the left seat at 8:20 and does not get up. He is not on the schedule. He has never been on the schedule.

Michael Danziger is fourth in line and does it in forty seconds. He reads at the speed of a man initialing a lease.

“You regret them,” Grossbard says.

“Deeply.”

“You have no idea what you’re regretting.”

“That’s why it’s deep,” Danziger says, and Grossbard gives him the three words and Danziger is out the door with a coffee.

This is most of it. Men come in because their fathers came in, and they read the card, and the card covers vows they don’t remember making and customs they took on twice and are now stuck with under a rule about repetition that none of them could state. A man who has bentsched from the same laminated card for six years has, by one opinion, obligated himself for life. The procedure exists so he can stop without it counting as an abandonment.

Between petitioners Grossbard talks to Barry, because Grossbard talks.

“Look at what this is. Somebody sat down and looked at us and concluded we make promises we can’t fund. Not once. As a species, on a schedule, every year. So they built a window. And then ten days later, on Kol Nidrei, they annul next year’s before you’ve opened your mouth. They discharge a debt you have not yet been stupid enough to take on.”

“There’s a machlokes about that,” Barry says.

“There’s a machlokes about everything and we say it three times anyway with the aron open and the room standing.”

At 9:40 Danny Perlmuter comes in.

Perlmuter is fifty-one and sells commercial liability out of an office on Olympic with his name second on the door. He is at the 6:20 minyan every morning. Grossbard has seen him there for five and a half years and has thought about him maybe four times.

He does not pick up the card.

“I need to get out of something.”

“Sit down,” Grossbard says.

“I’d rather stand.”

Barry slides the card toward him. Perlmuter puts two fingers on it and moves it back.

“March of 2021,” he says. “Elana was on the sixth floor and they had her on the vent and they weren’t letting anybody up. There was a line of tape on the floor by the elevators and a girl in a chair with a clipboard, and that was as far as anyone got. I stood at that line and I made a neder. Out loud. I said the words. Three tefillos a day with a minyan for the rest of my life.”

Barry stops moving.

“She lived,” Grossbard says.

“She lived. Eleven days later she was breathing on her own and in May she was home and in September she was back at work, and she has been fine for five years, and I have not missed a minyan since March 14, 2021.”

“Not one.”

“I missed my daughter’s meet in Fresno. I did mincha in a parking structure at a wedding in Palm Desert with two waiters and a valet and it wasn’t ten and I stood there until it was. My father died in Chicago in 2023 and I found a minyan the morning of the funeral and the morning after. I did it in Cabo. I found a Chabad in Cabo.”

“How long is the drive from your house to the 6:20?”

“Nine minutes. Fourteen if the light at Beverwil is out.”

“And you have done it two thousand times.”

“Two thousand and eleven,” Perlmuter says. “I keep the count. I don’t want to keep the count. I keep it.”

Zalman Fried has not moved and has not looked away from him.

“Say what you want,” Grossbard says.

“I want out. I want to sleep on a Sunday. I want to go to Fresno.” He stops and starts again in a different voice. “Elana doesn’t know about it. She has never known about it. She thinks I came out of that hospital and got frum in a way she didn’t order and doesn’t like, and she has been polite about it for five years, and last month she asked me if I was happy, and she wasn’t asking about the minyan. She doesn’t know she’s the reason. I never told her, because if I tell her she’ll say stop, and if I stop because my wife said stop, then what was it.”

Barry Teitelbaum goes to work because that is who Barry is and because somebody at that table has to.

“You need charata me’ikara,” he says. “Regret from the beginning. You have to be able to say that had you understood the matter fully at the time, you never would have made it. Do you say that?”

“No.”

“Then I don’t see a release.”

“I’d make it again,” Perlmuter says. “Standing right there at that tape, tomorrow, with what I know now, I’d make the same neder. That’s the problem, isn’t it.”

“That’s the problem,” Barry says.

Grossbard sits back.

“There’s a second problem,” he says. “Yiftach.”

Barry knows where this is going.

“Yiftach goes out to fight and he vows that whatever comes out of the door of his house will go up as an offering, and his daughter comes out of the door. And the tradition looks at this and does not say he was trapped. It says the release was available in the next room. Pinchas was alive. Yiftach could have walked to him and been let out of it in four minutes. And Pinchas thought a judge in Israel should come to him, and Yiftach thought a kohen should come to a judge, and neither man walked, and a girl died of two men’s dignity.”

“That’s aggadah,” Barry says.

“It’s aggadah with a warrant on it. The lesson they drew is that the man who will not go and ask is the one who kills somebody. Perlmuter walked in here. That’s the part Yiftach didn’t do.”

“He still needs an opening.”

“I know what he needs.”

Grossbard turns his chair to face Perlmuter square, which he does about six times a year.

“When you said it at the tape, what did you think you were buying?”

“Her.”

“For how much?”

“Everything. Anything.”

“No. Listen to the question. At that line, on that day, did it enter your mind that you were buying her eleven days on a vent and five years and then a marriage where she sits across from a man who leaves the house at six and won’t tell her why? Did you price that in, or did you think you were buying her and you would still be there when she came home?”

Perlmuter’s mouth goes and nothing comes out of it.

“Because if the second one, then the neder you made and the neder you have been paying are two different instruments, and I can open that.”

“He didn’t say he regrets it,” Barry says.

“He regrets the form. He doesn’t regret the intention. He’s allowed to have those in separate hands and I’ll take the responsibility for saying so.”

Barry sits with it for a while. He is not a soft man and he is not a cruel one and he has been doing daf yomi since 1981.

“Then there’s the wife,” he says. “A vow that touches another person can’t be undone without her in the room. If this neder was made for her, she has an interest in it.”

“It was made to Heaven,” Grossbard says. “She’s the subject. She’s not the counterparty.”

“That’s convenient.”

“It’s correct. It happens to also be convenient. Write in the minutes that the rabbi ruled it.”

There are no minutes. Barry writes nothing.

They release him.

Perlmuter reads the card in a voice that goes at the third line, and the three of them say mutar lach three times, and Zalman Fried says it with the other two, and it is over in under two minutes.

He stands there.

“That’s it?”

“That’s it.”

“I don’t feel anything.”

“You’re not supposed to,” Grossbard says. “It isn’t a sacrament. It’s a discharge. The bank does not weep when it releases the lien.”

“So if she gets sick again.”

And here is where Grossbard could take the fee. The room is his, the man is open, and there are eleven sentences available that would make Danny Perlmuter feel that a professional has handled this and that the accounts are in order.

“She might get sick again,” he says. “She might get sick again on Thursday. It will have nothing to do with the 6:20 and nothing to do with this table. You did not hold your wife’s lungs open for five years with an alarm clock. You are not that strong and neither is anybody, and the reason the tradition built this table in the back of a room with a bad urn on it is that men keep thinking they are.”

“Then what did I do for five years?”

“You kept your word.”

He is at the 6:20 the next morning. Grossbard sees him from the bimah.

He is there the morning after that, and through Sukkos, and into November, and Grossbard stops watching for it around the second week of Cheshvan.

Elana Perlmuter finds out in December. Danny tells her in the car coming back from a dinner in Encino, all of it, the tape on the floor, the words, the count, the three men at the folding table on erev Rosh Hashanah, and he tells it as good news, because he has been released and he has stayed and now it is a gift he is giving her.

She does not take it as good news. She takes five years of a man leaving the house in the dark and no vote in any of it, and a beis din of three men in a back room she has never seen deciding what she had standing to be told. She is right about the standing. Grossbard, when he hears it in January from Marla Feig, who has it from her sister-in-law, says out loud that she is right and that he ruled it the other way and that he’d rule it the same way in September.

Then he goes and sits in the coat room, which is the only room in the building with no chairs and no windows and where he goes when the answer he gave is the answer he wanted.

Zalman Fried comes in for his coat at ten past five.

“You took the left seat at 8:20,” Grossbard says. “You’ve taken it every year since I’ve been here. You’ve never once read the card.”

Zalman puts his coat on and gets the sleeve on the second try.

“1994,” he says.

He does not say anything else. He does taharas on Tuesdays and Thursdays and whenever the phone goes at night, and he has done it for thirty-two years, and Grossbard knows now what it started as, and knows the man has sat at that table forty times a year for three decades saying mutar lach to other men and has never asked for it himself.

“You could get out of it,” Grossbard says. “I’d sit. I’d get Barry. Four minutes.”

“I know,” Zalman says, and goes home.

Ten days later the room is full and the aron is open and Grossbard stands up front with a sefer Torah in his arms and the shul says Kol Nidrei three times, low, then louder, then loud. All vows and prohibitions and oaths and bans, from this Yom Kippur until the next one. Annulled before anybody makes them. The tradition, having watched us for a long time, declines to wait and see.

Danny Perlmuter is in the fifth row on the left, standing, with his eyes closed.

Elana Perlmuter is upstairs on the women’s side in her mother’s seat, and she is standing too, and she has her own account of the last five years, and nobody has asked her for it, and she says the words with everyone else.

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Carolyn Yeager’s Career in National Socialism

Carolyn Elizabeth Yeager came to National Socialism and Holocaust denial late in life. She has written that she was born in June 1941 while Hitler was at the height of his power, and elsewhere identifies June 29 as her birthday. Her parents were Stephen A. Yeager and Barbara J. Schillinger Yeager, both born in Illinois. All four grandparents came from German families originating in Sanktanna, then a German settlement in Hungary. Yeager eventually made this ancestry central to her identity. She has published genealogies taking the Jäger, Schmidt, Schillinger and Reck lines back into eighteenth-century German-speaking Central Europe.

The ideological Carolyn Yeager appears to have been largely a creation of her later adulthood. Her own retrospective says that she became increasingly interested in Germany, World War II and the Holocaust beginning around 2005. That date matters. She was already in her sixties. In a 2014 interview with Lana Lokteff, she discussed an earlier life that included work as a professional artist, something listeners who had known her only through political broadcasting said they had not known. She also described family arguments about Hitler that she remembered from childhood. Her father and grandfather disagreed about him, which means she did not grow up inside a uniformly Nazi household.

Her private life had also long since taken its course. Yeager says she was married to Larry Kahant from September 1971 until April 1981. The marriage resurfaced decades later because Rodney Martin tried to portray Kahant’s surname as evidence that he was Jewish. Yeager responded by publishing photographs and a defense of her former husband.

The political break seems to have occurred during the first decade of the twenty-first century. Her surviving writings from 2007 are National Socialist. In “Women and National Socialism,” written that May, she argued that women should understand motherhood and racial reproduction as their highest social roles and defended National Socialism against feminist criticism. Another surviving essay from April 2007, “Blood, Sweat and Soil,” connects gardening, self-sufficiency, nature and ethnic rootedness. These early pieces show that her politics initially included a substantial cultural and sex-role component alongside race.

Her first organizational home appears to have been Bill White’s American National Socialist Workers Party. Secondary accounts place her as the ANSWP’s Texas state leader from April through August 2007 and as an assistant editor of its National Socialist magazine. Yeager’s own 2014 retrospective confirms that her movement history began in January 2007 with “Bill White and his ANSWP and National Socialist magazine.” She did not remain an organization woman for long. Her later career was overwhelmingly independent.

The decisive turn came when German history replaced contemporary organizing as the center of her work. In 2008 she met Wilhelm Kriessmann online. Kriessmann was an Austrian-born former Luftwaffe officer who had lived through the Third Reich and war. The two developed an unusually productive collaboration. Yeager edited his autobiographical writings and worked with him on translating sections of Hermann Giesler’s memoir Ein Anderer Hitler. Portions appeared in The Barnes Review between 2008 and 2011. She later created a permanent online Kriessmann archive from documents, photographs and writings he had sent her.

A 2009 trip to Germany and Poland accelerated her movement toward Holocaust denial. In March 2010 The Barnes Review published her 48-page Auschwitz: The Underground Guided Tour. Yeager presented observations from Auschwitz-Birkenau as evidence against the established history of the camp. These claims place her squarely within Holocaust denial. “Revisionism” is her preferred term, but the distinction matters because her central assertions include rejection of the well-established mass murder of European Jews in homicidal gas chambers.

March 2010 also transformed Yeager from a writer into a broadcaster. She launched The Heretics’ Hour on the Voice of Reason Network on March 1. By March 2013 she was celebrating its 150th episode. The show evolved from a recorded one-hour program into a live two-hour broadcast. For several months in 2011 she simultaneously hosted a daily program, The Revisionist Report, on Republic Broadcasting Network. Radio gave her something print had not. It made her a node through which a remarkable collection of white nationalists, National Socialists, Holocaust deniers and eccentric revisionist researchers encountered one another.

Bradley Smith became another important relationship. In July 2010, with assistance from Smith and the Committee for Open Debate on the Holocaust, Yeager established Elie Wiesel Cons the World. Over the next six years she says she wrote nearly 130 articles scrutinizing Wiesel’s biography, memoirs, photographs and Auschwitz identification. Her thesis that Wiesel had fabricated his concentration-camp history is unsupported by the historical record, but the project became one of the largest sustained bodies of her work. She eventually closed the dedicated site at the end of 2021.

The White Network was the high point of her institutional ambition. Yeager says she conceived it in early 2012 after becoming dissatisfied with Voice of Reason. She wanted a broadcasting network restricted to whites. TANSTAAFL, the pseudonymous programmer behind Age of Treason, possessed the technical skills she lacked. They created The White Network and launched it in May 2012. Its slogan was “Whites talking to Whites about White interests.” Yeager transferred The Heretics’ Hour there and added other programming while TANSTAAFL built and maintained the technical infrastructure.

Their partnership lasted less than two years. In April 2014 TANSTAAFL concluded that Yeager had moved away from the white-nationalist mission they had agreed upon and shut down new programming without consulting her. Yeager believed the opposite. She argued that TANSTAAFL had become rigidly attached to an American white-nationalist abstraction while she was moving toward a more explicitly German and ethnonational conception of identity. The breakup became extraordinarily bitter. Each accused the other of betraying the project. Yeager created a permanent site devoted partly to documenting her version of the collapse.

By the mid-2010s Yeager was increasingly uncomfortable with generic “white nationalism.” She cared more about ethnicity, nations and Germans in particular. In 2014 she devoted a two-hour program to the differences among race, ethnicity and ideology. In 2017 she attacked the alt-right because it accepted Jews as participants and generally accepted the historical reality of the Holocaust. She criticized Richard Spencer, Greg Johnson, Jared Taylor, Kevin MacDonald, Red Ice and others from a position considerably more uncompromising on Jews and Hitler.

Her relationship to Hitler also became less ambiguous. By 2019 she was openly calling him “the greatest German,” describing him as a source of continuing inspiration and writing that she had been born into a world he was “powerfully influencing.” Whatever ambiguity the word “revisionist” might create disappears here. Yeager became an explicit admirer of Adolf Hitler and defender of National Socialism.

The other unusual feature of her career is the sheer number of relationships that turned into public feuds. Rodney Martin went from guest and movement colleague to the subject of lengthy investigations into his education, employment and biography. TANSTAAFL went from trusted partner to “coward and cur.” Wayne Prante went from someone who approved of her attack on Martin to the subject of a Yeager exposé. Giacomo Vallone, later known as Jack Sen, sought an alliance with her before she decided she wanted nothing to do with him. Deanna Spingola provided Yeager with airtime before Yeager concluded that Spingola’s judgment had become so poor that she should leave broadcasting.

Fredrick Töben is the rare case where Yeager admitted her own role. She met the Australian Holocaust denier in person in 2010 and remembered them as “quite good friends.” They later became estranged for more than three years before his death in 2020. Looking back, Yeager attributed the rupture partly to her “own tendency toward intolerance.” That may be the best single autobiographical sentence for understanding her movement history.

The feuds were not random. Yeager’s method demanded consistency. Once she decided that some proposition was true, compromise became evidence of weakness or dishonesty. Mark Weber’s retreat from aggressive Holocaust denial became intolerable. Kevin MacDonald’s unwillingness to make Holocaust denial central became a problem. White nationalists who admitted Jews, National Socialists who criticized Hitler, Hitler admirers who treated Table Talk as unreliable, and broadcasters who continued giving airtime to people Yeager considered frauds all became potential targets. Her archive reads partly as historical research and partly as an accumulating record of ideological boundary enforcement.

At the same time, she did serious archival work by the standards of an independent amateur researcher. The conclusions were often driven by her ideological priors, but the work ethic was real. She collected documents, compared editions, traced genealogies, translated German material with collaborators, preserved private archives, interviewed elderly Germans and Austrians, and spent years organizing the papers of Kriessmann and the Wenger family. After Kriessmann’s death in December 2012, she preserved his papers online. Willy Wenger later provided her with his brother Leopold’s wartime diaries, photographs and letters, which she also organized and published.

This culminated in The Artist Within the Warlord, published in 2017 under the names Carolyn Yeager and Wilhelm Kriessmann. It assembled their translation and commentary on selections from Hermann Giesler’s Ein Anderer Hitler. Giesler had been one of Hitler’s favored architects. The project suited Yeager perfectly because it attempted to recover a private, cultured and aesthetically serious Hitler from a memoir written by someone who knew him personally.

Yeager spent her later public years near Kerrville, Texas. By then the operation was increasingly a one-woman archive. The Southern Poverty Law Center listed carolynyeager.net as a white-nationalist entity in Kerrville in its 2015 survey, although critics of the SPLC later pointed out that calling a single-person website a “group” exaggerated what was there. That criticism is fair as a matter of organizational scale. Yeager’s influence came from publishing and broadcasting.

Her output gradually diminished. On January 1, 2024, at eighty-two, Yeager announced that she was ending active work on the website. She wrote that she had been receiving signs that it was time to “bow out.” The site now describes her as “Now Retired but Still Readable.” Her archive remains online. A later retrospective from one of her long-term collaborators likewise described her as in her eighties and having stopped writing.

Yeager lived most of her adult life outside extremist politics, married and divorced, pursued artistic interests, and only in her sixties entered the organized far right. From about 2005 through 2010 she moved rapidly from curiosity about German history to National Socialism and Holocaust denial. Between 2010 and 2015 she became a prolific Internet broadcaster and movement connector. After the destruction of The White Network, her work became more solitary, more German-centered, more openly Hitlerian and more concerned with policing the beliefs of people ostensibly on her own side.

She created a small intellectual world around herself and then repeatedly expelled people from it when they failed her tests of historical or ideological consistency. Her career is a study in late-life radicalization followed by progressive purification. The coalition gets smaller as the doctrine becomes more exact. By the end, the website and archive were almost the perfect political institution for Carolyn Yeager because she could run them alone.

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The TANSTAAFL Story

TANSTAAFL, the pseudonymous writer behind Age of Treason, built a systematic body of writing and audio in the American white nationalist Internet of the 2000s and 2010s while keeping his legal identity out of public view. The racial ideology for which he became known arrived after most of the important decisions of his adult life had already been made. He had chosen a profession, married his college girlfriend and had children before he developed a worldview that eventually caused him to classify his own marriage as a racial mistake.

His pseudonym comes from “There Ain’t No Such Thing as a Free Lunch,” the expression most closely associated in American popular culture with Robert A. Heinlein and The Moon Is a Harsh Mistress. His Blogger profile says he began blogging in September 2005. The name suited the outlook he would develop. TANSTAAFL increasingly interpreted politics as a field in which every apparent universalism concealed somebody’s interests and every benefit imposed a cost somewhere else.

I got the fullest account of his early life when I interviewed him in March 2018. He told me that he grew up in New York City. He attended public school through eighth grade and then a private Catholic college-preparatory high school. He went on to college, where he studied mathematics and computer science. Carolyn Yeager, who later worked with him closely, described him as a professional computer programmer.

College also supplied the relationship that would become the central private complication of his later politics. He met his future wife there. Her father was Jewish and her mother was not. Her father had married outside the Jewish community and died when his daughter was about ten. According to TANSTAAFL, his wife received little Jewish religious or cultural formation and did not identify as Jewish as an adult. Describing her simply as “Jewish” therefore misses part of the story. TANSTAAFL eventually regarded her as racially half Jewish even though she did not understand herself that way.

He knew before the marriage that her father had been Jewish. At the time it meant almost nothing to him. He remembered visiting her grandparents before the wedding and being inspected by her Jewish grandfather’s friend, who remarked that “it doesn’t get much more goy than this.” TANSTAAFL told me he did not even know what “goy” meant. Decades later he remembered the remark differently. By then he had developed a theory in which Jews possessed a strong and persistent ethnic consciousness while whites had been trained to suppress theirs. A minor encounter from his youth became retrospective evidence for a theory acquired much later.

For roughly twenty years after college, he told me, politics occupied little of his attention. Career and family came first. The political awakening appears to have occurred in stages after he moved to Southern California. Immigration supplied the issue that eventually organized the others. In a later autobiographical account he wrote that watching Southern California’s demographic transformation forced him back into politics. At first he thought politicians had misunderstood what Californians wanted. He eventually decided that political and media elites understood the opposition perfectly well and were ignoring it.

His reconstruction of the period incorporates many of the political shocks that shaped conservative Southern California from the early 1990s onward, including the 1992 Los Angeles riots, the O.J. Simpson trial, September 11, the Iraq War and immigration. The immediate stimulus for public writing appears to have been the political and racial argument surrounding Hurricane Katrina in 2005. Age of Treason began that September.

He remembered growing up with racial indifference. His early political movement was toward ordinary American conservatism and then toward neoconservatism, which he initially regarded as more intellectually serious than the alternatives. The radicalization came through reading and argument rather than through an inherited movement milieu.

Among the important transitional figures were Steve Sailer, Jared Taylor and Lawrence Auster. His surviving 2007 writing allows us to watch some of the movement almost in real time. In November of that year he was writing about “White Nationalism and Anti-Semitism” while remembering how strongly he had once recoiled from talk about specifically white interests. Within the next few years race became the organizing principle through which he interpreted immigration, political institutions and history.

The decisive intellectual influence appears to have been Kevin MacDonald. MacDonald supplied TANSTAAFL with something more powerful than a collection of grievances. He supplied an explanatory system. TANSTAAFL increasingly interpreted Jewish history, political behavior and institutional success through an evolutionary account of group competition. The attraction is easy to understand at the level of intellectual form. A collection of apparently unrelated events could now be reduced to a few mechanisms involving ethnocentrism, coalition, reproduction, group persistence and competition.

By TANSTAAFL’s own account, he began criticizing Jews explicitly around the end of the 2000s. Then his new theory collided with the biography he had already lived. Around 2010 he published what he remembered as “A Personal Disclosure,” telling readers that his wife’s father was Jewish. The disclosure mattered because TANSTAAFL had reached a conception of Jewish identity that was biological as well as religious and cultural. A fact about his wife that had been incidental when he married her had become, inside the theory he now believed, a fact about himself.

He described that realization to me with extraordinary severity. He said he felt “compromised.” He believed that if his racial analysis was correct, his own descendants occupied a category his political commitments told other whites to avoid creating. Yet the discovery produced no corresponding domestic crisis. When I asked what consequences his increasingly anti-Jewish politics had produced for his marriage, his answer was immediate: “None!”

His explanation was that his wife knew what he believed and largely agreed with him. She did not identify as Jewish and apparently did not experience his attacks on Jews as attacks on her. Her father had married a non-Jewish woman and died while she was young. TANSTAAFL consequently treated her ancestry and her identity as two different things. His politics insisted that ancestry mattered. His marriage demonstrated that lived identity could matter more in the ordinary conduct of a family. He never reconciled those propositions philosophically. He simply lived with both.

He did not revise the theory to accommodate the woman he loved. He absorbed his wife and children into the theory. He told younger white nationalists that his life should not be interpreted as permission to imitate him. He described marrying someone of Jewish ancestry as a mistake and said he wanted younger white men and women to avoid making it. The family endured while the doctrine became harsher.

The movement from blogger to broadcaster began before the creation of the White Network. TANSTAAFL appeared with Carolyn Yeager on her broadcasts in early 2012. Yeager later described approaching him because she wanted to create an independent Internet radio operation and knew that he possessed the programming skills she lacked. The resulting White Network launched in 2012 around the slogan “Whites talking to Whites about White interests.” TANSTAAFL handled much of the technical architecture while producing Age of Treason Radio.

The partnership placed him inside a white-nationalist project. An archived account of their first broadcast records him explaining that his conception of white nationalism could encompass broad racial solidarity while retaining narrower attachments to family and local people. His hierarchy began with family and extended outward through progressively larger groups.

That same early broadcast contains one of the few clues about his later geographical life. TANSTAAFL said that he had moved “to the mountains here in Appalachia.” He described encountering a culture different from the one he knew and accepting that he might never fully become part of it, while hoping that his children and grandchildren would.

If true, the move gives his life an evocative geography. He began in New York, came of age in a Catholic educational environment, studied mathematics and computing, built his adult career and family, experienced his political awakening in Southern California, then moved toward Appalachia while developing a politics organized around ancestry, place and group continuity. The movement from metropolitan New York to Southern California to the Appalachian mountains almost reads like a physical counterpart to his ideological search for increasingly bounded forms of belonging.

The White Network lasted until April 2014. Its ending was ugly. TANSTAAFL concluded that Yeager had departed from what he understood as the network’s white-nationalist purpose. Without obtaining her agreement, he stopped new programming and shut down the collaboration. Yeager regarded this as a betrayal and spent years publishing hostile accounts of his conduct. Her testimony after the rupture has to be read with that history in mind, although both sides agree on the basic facts of the breakup.

Yeager also fell out publicly with Rodney Martin, Fredrick Töben, Wayne Prante, and Giacomo Vallone/Jack Sen.

The dispute reveals something about TANSTAAFL’s temperament. His politics repeatedly became arguments about classification. Who counted as white? What was a nation? What distinguished white advocacy from white nationalism? What was the relationship between ancestry and identity? What did a political term smuggle into an argument before the argument had begun? His background in mathematics and programming may be relevant here. He approached political language as though conceptual errors could propagate through a system like bad assumptions in a formal model.

He was temperamentally distant from one of the styles that later defined the alt-right. He disliked endless layers of irony. During my 2018 conversation with him I remarked on how unusual it was to talk with someone from that milieu who seemed to mean exactly what he said. “I hate sarcasm and irony,” he replied. That made him easier to interpret than many contemporaries who moved continuously between assertion, joke, provocation and retreat.

His preferred style was earnest, analytical and taxonomic. Science, history, anthropology, psychology and political events were brought together in an attempt to construct one explanatory account of group conflict. Admirers noticed the same feature. A sympathetic 2022 retrospective praised his methodical presentation and his effort to extend MacDonald’s framework. It also preserved TANSTAAFL’s own chronology: Age of Treason began in September 2005, the radio project began through the White Network in June 2012, and the writing and audio were consolidated at age-of-treason.com beginning in May 2014.

His public radicalism continued after the Yeager split. In 2014 he appeared on Majority Rights. By October 2015 Red Ice introduced him as a pseudonymous “racialist blogger and podcaster” whose interests included science, history, psychology, language and Jewish influence. The description captures the strange mixture that made Age of Treason distinctive. It looked like an attempt to manufacture a comprehensive anthropology of political conflict.

The worldview eventually carried him far beyond immigration restriction or racial separatism. By the time I interviewed him in 2018 he spoke sympathetically about National Socialism and Hitler. At one point he said “Hitler did nothing wrong.” When I laughed, he emphasized that he meant the statement seriously.

Yet even at the point of maximal ideological radicalism, the family contradiction remained intact. TANSTAAFL could describe Jews collectively as an enemy while remaining married to a woman whose father was Jewish. He could regard ancestry as politically decisive while describing his own marriage as successful. He could warn strangers against reproducing the family pattern that had produced his children while speaking about those children as part of the intimate center from which his conception of group loyalty radiated outward.

His theory told him the marriage had been a mistake. His life told him to remain married. His theory told him Jewish ancestry had biological significance. His experience told him that his wife’s loyalties, beliefs and conduct aligned her with him. The doctrine won the argument in the abstract. Ordinary attachment won the decisions that had to be made every day.

TANSTAAFL’s radicalization occurred largely in middle age. The familiar story of Internet extremism involves young people encountering an ideological subculture while their identities are still being formed. TANSTAAFL appears to have been professionally established, married and a father before he constructed his mature politics. The Internet supplied an arena in which a middle-aged technical professional could spend years rebuilding his interpretation of history from the ground up.

His output declined after the middle of the 2010s. Yeager claimed that he had begun repeating himself. TANSTAAFL expressed something similar in less hostile terms, saying that he increasingly felt he had already said what he wanted to say and was devoting more attention to his profession. Podcasting diminished. Blogging continued at a slower pace. The Age of Treason archive nevertheless remained online, and sympathetic readers continued circulating his older audio long after his most productive period had ended.

That gives his public career a coherent arc. He moved from political disengagement into immigration restriction, from immigration into racial consciousness, from racial consciousness into MacDonald’s account of Jewish group behavior, from blogging into white-nationalist broadcasting, and finally into an increasingly comprehensive racial interpretation of Western politics. At each stage the explanatory system became more encompassing. By the end, almost every major political conflict could be assimilated into competition among racial and ethnic groups.

The cost of such explanatory power is visible in the marriage. A theory that can explain everything also acquires the capacity to redescribe everything. The woman TANSTAAFL had met and married before any of this began became, retrospectively, evidence of his former racial unconsciousness. A joking remark by her grandfather’s friend became evidence of Jewish ethnic awareness. His children’s ancestry became evidence of his own failure. Experiences that once possessed ordinary meanings were reassigned places inside the new system.

His importance lies in the unusual amount of intellectual archaeology his surviving work permits. We can see the before and after. We know enough about the man he says he was before 2005 to watch the later man reinterpret him. We can watch a political theory move backward through a biography and change the meanings of events that happened decades before the theory existed.

That process may explain both the intensity of his work and its eventual exhaustion. Once immigration, race, Jewish history, liberalism, conservatism, war, media, psychology and family had been incorporated into the same framework, fewer questions remained. The theory had reached its mature form.

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The Christopher Caldwell Career

Christopher Caldwell’s career is a story of institutional migration. The strongest longitudinal evidence comes from The Weekly Standard, whose archive contains 428 Caldwell bylines from 1995 through 2018. In the mid-1990s he was recognizably a movement-conservative generalist writing about Medicare, Jack Kemp, electoral politics, Haiti and culture. By the middle 2000s, Europe had moved toward the center of his work. The European Union, borders, democratic legitimacy and the durability of national political communities became recurring subjects. The financial crisis added the euro, oligarchy, welfare states and the political consequences of economic integration. By 2018 his writing was saturated with Brexit, immigration, populism and sovereignty.

That chronology matters because it means Caldwell’s intellectual transformation largely happened before The Weekly Standard disappeared. The post-2018 change was institutional. His publication ecology split into two tracks. One ran through Claremont Review of Books, Compact, The Lamp, UnHerd and The Spectator. The other remained inside prestige institutions, most conspicuously The New York Times. Simon & Schuster’s biography still describes him as both a contributing editor of Claremont Review of Books and a contributing Opinion writer for The New York Times.

What is surprising is how little ideological code-switching this arrangement appears to require. Caldwell does not seem to write one politics for The Times and another for his postliberal readers. The same questions cross the boundary. Is globalization compatible with democracy? Can international institutions override national electorates without eventually provoking revolt? Does immigration change the character of a political community? Does American universalism produce foreign-policy disasters? Do supposedly neutral legal regimes transfer power from voters to administrators, judges and experts?

His New York Times work makes the point. He has used the paper to criticize the political power acquired by finance through climate policy, to argue that the United States helped create the conditions for the Ukraine war and to introduce American readers to the German sociologist Wolfgang Streeck. Caldwell’s engagement with Streeck, a longtime contributor to New Left Review, complicates the idea that Caldwell simply moved farther right. Streeck argues that neoliberal globalization constrains democratic choice and helps generate populist revolt. Caldwell has found that analysis useful for understanding movements of both left and right.

Caldwell began as a Reagan-era conservative, but his mature political economy has absorbed arguments that sit uneasily with Reaganism. Free trade loses its presumptive innocence. Global economic integration becomes politically suspect. Democracy becomes inseparable from national sovereignty. American democracy promotion becomes dangerous. Populism becomes a predictable attempt by electorates to recover powers that political institutions have surrendered.

That makes “radicalization” an inadequate description. Caldwell did not simply become a more intense version of the conservative he already was. He abandoned or revised important elements of the political settlement within which his early career began. Parts of the anti-globalist left supplied concepts that helped him do it. His mature work therefore occupies a space in which Streeck, Brexit, Orbán, Trump, Syriza and Sahra Wagenknecht can appear inside the same analysis because they are responses to a common problem: the widening distance between democratic electorates and institutions insulated from them.

There is also evidence against the claim that Caldwell’s principles merely follow coalition advantage. In Compact he has attacked Trump from within the newer nationalist ecosystem. In 2025 he criticized Trump for threatening Columbia University through federal civil-rights enforcement, the machinery Caldwell had spent years criticizing when progressives controlled it. He also criticized Trump’s tariff policy and opposed the Iran war. These are useful within-person tests. Caldwell’s hostility to certain institutions does not disappear when his political side gains control of them.

The result is a career with two publication ecosystems but little discursive bifurcation. The New York Times often gets Caldwell the translator, explaining Streeck, European nationalism, Ukraine or populist discontent to readers who may dislike his conclusions. Claremont Review of Books gets more of Caldwell the theorist and historian. Compact gets the faster political polemicist. The Lamp gets more of the religious and literary foundations. The Spectator and UnHerd get current political diagnosis. The genre changes with the venue. The underlying questions travel.

Caldwell’s postliberal turn occurred largely inside the institutions of the old conservative establishment. After those institutions weakened or disappeared, his work migrated into a new nationalist and postliberal ecosystem while he retained access to major liberal prestige outlets. He became more distant from the liberal consensus without becoming illegible to its gatekeepers. That may be the most unusual fact about his career: Caldwell acquired two audiences without acquiring two political voices.

Caldwell research.

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Faculty Fashion Since The 1960s

Over the past sixty years the American professor stopped dressing to mark distance from students and started dressing to mark distance from administrators, consultants, and money. In the 1960s the jacket and tie helped make the professor visible as a professor. By the end of the century, authority could survive open collars, sweaters, jeans, T-shirts, beards, sneakers, and deliberate eccentricity. The profession gained sartorial discretion and lost a uniform.

A longitudinal study of Duke University yearbooks makes the transition measurable. The 1965 Chanticleer photographed the people heading Duke’s academic departments. Twenty-four of the 25 wore neckwear. Twenty-three wore conventional ties and one wore a bow tie. Eighteen wore civilian jackets or blazers. The sample contained no open collars, T-shirts, beards, or hair reaching the collar. Among the named academic adults in the 1970 Chanticleer, conventional ties appeared on 12 of the 18 people whose neckwear could be judged. By 1975, the comparable number was six of 12. T-shirts appeared. Five of 11 observable faculty had hair reaching the collar. Three had beards. In the 1990 Chanticleer faculty sample, only two of 12 observable professors wore conventional ties, while eight of 11 showed open collars.

The old costume dissolved by components. The tie became optional before the jacket. Open collars spread before jackets disappeared. Long hair and beards arrived after tie optionality was already visible. Formal and countercultural elements could then be recombined. A professor could wear a tie with long hair, a jacket with an open collar, a beard with a blazer, or a T-shirt with enough academic authority that nobody needed an explanation.

That Duke evidence comes from a ChatGPT coding project. Each garment variable was coded present, absent, or not observable. Missing visual information stayed missing. The study separately recorded photographic setting because a formal publicity portrait, office photograph, classroom scene, laboratory image, outdoor candid, and deliberately comic portrait create different opportunities for clothing. Selection mechanism was also kept separate because a rank-defined roster of department heads differs from an editor’s selection of interesting personalities.

A 1969 Virginia Tech thesis, Nancy Garland Dearing’s “Selected clothing practices of male university professors,” surveyed 440 male professors about what they wore and sorted the answers by age, rank, and field. Faculty over fifty, whose clothing closely resembled that of full professors, were the likeliest to wear suits, white shirts, ties, wing tips, and tweed or corduroy jackets. The youngest professors favored turtlenecks, colored oxford shirts, open collars, sweaters, loafers, beards, cuffless trousers, and jackets removed in class. Business professors owned the most expensive suits and were especially likely to keep their jackets on. Natural scientists favored sweaters and open-neck shirts. Architects favored tweed, corduroy, and bow ties. Engineers wore ties but bought cheaper suits and removed their jackets in class.

Dearing caught the professoriate immediately before its visual grammar fragmented. The differences by field already matter. The natural scientist and business professor inhabited different occupational worlds. Academic casualization therefore began from several baselines. A law professor dealing with judges, alumni, clients, and practicing lawyers lived closer to the suit. A laboratory scientist could remove the jacket. An architect could convert formality into tweed. A literary intellectual could make refusal of commercial polish into part of the intellectual persona.

The old costume distinguished the professor from two neighboring elites. Gray flannel, oxford cloth, tweed, knit or rep tie, leather shoes, perhaps the famous leather elbow patch, made him look respectable without looking commercial. He was a gentleman of modest means. The banker’s smooth worsted suit and the salesman’s shiny prosperity were as wrong as the undergraduate’s sweatshirt.

Mid-century faculty and elite students often shared a formality. A jacket and tie did not always say “professor rather than student.” It could say adult, respectable, educated, male, institutional, and middle or upper-middle class. Universities enforced dress expectations on students as well as faculty. College students had already contributed greatly to the invention of American casual clothing, but formal campus spaces remained formal.

The social revolution of the late 1960s changed the reference groups. The younger cohort hired during the great university expansion of the 1960s and 1970s wore jeans, work shirts, corduroy, turtlenecks, boots, beards, and open collars as student dress codes collapsed and political identification with the Vietnam-era establishment became toxic in many academic fields. Casual dress signaled solidarity with students, labor, artistic bohemia, or the counterculture.

The crucial movement was relational. The professor could distinguish himself from businessmen and administrators by looking closer to students. Academic informality communicated distance from one hierarchy by borrowing the costume of another group.

In November 1970 the Harvard Faculty Club was holding a referendum on whether to retain its coat-and-tie rule. Nobel laureate George Wald called the requirement “ridiculous,” “embarrassing,” “anachronistic,” and “stuffy.” One defender of the rule wrote, “Keep out the riff-raff.” Another suggested that Harvard should encourage individuality, prompting the reply, “Individuality? yes, in the color of ties.” Two years earlier the undergraduate Houses had stopped requiring coats and ties at dinner.

The humor of the referendum comes from a status system recognizing that its signals were losing consensus. The tie had once been ordinary enough to disappear into the background. By 1970 wearing or refusing it could express a position.

The University of Virginia recorded the same transition through an almost perfect anecdote. Its institutional history describes professors going barefoot and a Berkeley-trained assistant professor being mistaken for a disheveled student. A senior professor saw the young man outside his office and sent a secretary to tell the supposed student to make himself presentable. The secretary returned with the news that he was the new assistant professor of physics.

Clothes had once provided enough information to sort professor from student. Now they could mislead.

Duke lets us see that casual professors existed before the institutional costume collapsed. The 1965 yearbook organized its Faculty section around department chairmen who coordinated staffs and academic programs, linked faculty with administration, and represented the university’s academic excellence. The photographs then represented those officeholders through an overwhelmingly formal code. Twenty-four of 25 wear neckwear.

Elsewhere in the same volume, Duke ran a Campus Personalities feature. Peter Klopfer, a zoology professor, appears in a short-sleeve open-collar shirt with no jacket or tie. The prose describes his intellect, humor, scientific curiosity, classroom style, and participation in civil-rights marches. Reynolds Price appears as an intense young creative-writing teacher. Robert Durden is remembered for his pipe, vest, bow tie, boutonniere, and informal manner. Richard Leach appears as an associate professor whose easygoing manner carries into his teaching.

The formal 1965 university therefore contained several professorial types. Institutional office compressed them into a narrow costume. Personality representation let some differences through.

That is why the 1965 Duke Chanticleer result cannot support the sentence “professors wore ties.” Rather, when Duke’s yearbook represented academic institutional authority through department heads, almost everybody wore neckwear.

The 1970 Chanticleer changes both the clothes and the editorial machinery. Its academic sequence mixes professors, departments, deans, teaching scenes, offices, outdoor photographs, and activity portraits. W. B. Peach appears in jacket and tie. Henry Fairbank is photographed sitting on a car in a sweater. Thomas Langford wears a tie without a jacket. Peter Klopfer again appears in a short-sleeve open-collar shirt. Richard Kramer teaches at a blackboard without a tie. Buford Jones remains fully formal outdoors.

Conventional ties fall to 12 of 18 observable academic adults. Jackets remain on ten of 17. Open collars appear in three of 16. Yet hair reaching the collar remains zero among 20 observable people, and beards remain zero.

That finding overturns one of the attractive stories with which the project began. Long hair does not lead the transition in these Duke samples. The tie is already losing its obligatory character while hair remains visually conventional.

The Duke coding therefore separated environmental portraits, staged activities, and documentary candids. Among those comparable photographic modes, conventional ties appear on about 67 percent of observable academic adults in the 1970 Chanticleer. In the 1975 Chanticleer the raw comparable rate falls to about 45 percent. Reweighting the 1975 photographs so their mix of photographic modes matches 1970 raises the estimate only to about 51 percent. The decline remains.

Jackets tell a different story. After the same adjustment, 1975 jacket prevalence is roughly the same as 1970. Open collars rise.

The suit-and-tie package decomposed. The tie lost compulsory force early. The jacket survived as an adaptable garment that could bridge old and new codes. A professor could retain the jacket while abandoning the tie. The jacket could then coexist with an open collar, beard, long hair, unusual shirt, or casual trousers.

The 1975 Chanticleer makes that recombination visible. Victor Strandberg wears a jacket and striped tie with hair reaching his collar. Martin Miller wears a short-sleeve open-collar shirt with longer hair and a full beard. Janis Antonovics appears in a greenhouse in a T-shirt with longer hair. Frank Borchardt teaches in a jacket over an open-neck shirt with a beard. Charles Berquist sits in his office with his feet up on his desk. Roger Corless appears in a cafeteria in an open-collar shirt with beard and longer hair.

Allan Bone remains formal between 1965 and 1970. Peter Klopfer remains casual. Buford Jones remains formal between 1970 and 1975.

George Pearsall supplies the most valuable changing case. In 1970 he is represented as Dean of Engineering and wears a conventional tie. Twenty years later, in the 1990 Chanticleer, he appears as a professor in Mechanical Engineering and Materials Science wearing an ordinary open-collar shirt with no jacket.

Pearsall changes across time, but he also changes represented role. The same person can carry different visual obligations when the image says “dean” and when it says “professor.”

The strongest test of this distinction comes from the 1970 yearbook. After the academic sequence, the volume presents senior university administrators. The chancellor pro tem, president, provost, vice president, deans, and registrar produce ten jackets out of ten. All nine whose neckwear is clearly observable wear conventional ties.

The academics in the same book are much less uniform. Same university. Same year. Same student publication. Same surrounding culture. The major difference is the role being represented.

The president, dean, department chair, provost, and registrar embody offices. Their photographs communicate organizational authority. Clothing helps make the office legible. A scholar’s authority increasingly comes from another bundle of credentials: publications, tenure, disciplinary reputation, grants, prizes, endowed titles, expertise, citation, and classroom recognition. As those signals strengthen, the clothes can carry less of the burden.

The result also explains why administrators often remain formally dressed after faculty casualize. The administrator benefits from looking like the institution. The professor may eventually benefit from showing distance from it.

Different professions became differently informal. Dearing’s 1969 data already show business professors dressing differently from natural scientists and architects. The relevant boundary was occupational. A law professor who met judges, clients, alumni, and practicing lawyers lived closer to the suit. A physicist could remove it. An architect could replace it with tweed. A literary theorist could make refusing it part of the theory.

Harvard Law School later produced an almost laboratory-quality example. Douglas Ginsburg joined the faculty in the 1970s and, according to a 1987 Los Angeles Times profile, continued wearing suits and ties to class through a period when colleagues remembered him as strikingly untouched by the political and cultural upheavals around him. Duncan Kennedy of Critical Legal Studies went in the opposite direction. A 1992 Vanity Fair account described Kennedy’s black turtleneck, jeans, work boots, and beard as part of his challenge to the traditional Harvard professor’s role. Same institution, same profession, same broad generation. Ginsburg retained the visual language of courts, government, and professional authority. Kennedy dressed against it.

By 1990, Duke’s Chanticleer has an Academics section that presents professors as intellectual personalities. Frank Lentricchia talks about teaching, Duke undergraduates, the English department, Durham, and the intellectual controversies surrounding his field. Kristine Stiles discusses scholarship, teaching, art, and the relation between them. Bruce Lawrence talks about research, classroom preparation, history, religion, expertise, and the work of faculty. George Pearsall talks about engineering education.

Open collars, sweaters, and casual jackets sit comfortably beside serious discussions of scholarship and teaching. Faculty casualness has ceased to look oppositional. A behavior has completed its transition when observers stop needing a story about why it occurred.

The 1990 student comparison strengthens the point. The fixed sample of 20 editor-selected student portraits contains three instances of neckwear if the bow tie is included, while the faculty sample contains two conventional ties among 12 observable professors. Jackets are also surprisingly close in raw prevalence.

The similar garments sometimes carry different meanings. Students use formal clothes theatrically. Lawrence Glazer wears a bow tie and formal jacket. Douglas Perlman wears a matching dark suit and tie. Karen Weaver combines a plaid blazer and loose tie with a T-shirt. Formality has become one style among other available student performances.

Faculty casualness is quieter. Pearsall wears an open shirt. Edward Hill wears a polo. David Paletz wears a sweater over an open collar.

The visual institution changes alongside the clothes. In 1965 the faculty section explains the hierarchy. In 1970 professors appear in environments and activities. By 1975 documentary sequences show academics teaching, sitting, eating, working, and relaxing. The 1980 Chanticleer no longer gives Faculty, Administration, or Academics their old formal categories in the table of contents.

When Academics reappears in 1990, the editorial object is the intellectual personality. By 2000, it becomes the stylized academic personality. The 2000 Chanticleer photographs Jairo Moreno through a mirror, George Gopen holding a book, Steve Nowicki juggling outdoors, the Nightingales together among flowering branches, and Michael Montague-Smith leaning against a work surface in jeans.

The 2000 clothing results are another warning against fitting a smooth decline. Three of eight profiles wear conventional ties, a rebound from 1990. Formal clothing survives and can return.

The ranks also damage the simple status theory. Jairo Moreno is an assistant professor and wears no tie or jacket. David W. Johnson is an instructor and wears a tie. Steve Nowicki is an endowed associate professor and appears in a sweatshirt while juggling. George Gopen and Richard Stubbing, both carrying professor-level practice titles, wear jackets and ties.

Women entered this transformation under different conditions. Stanford supplies a perfect sentence. When Myra Strober arrived in 1972 as one of the Graduate School of Business’s first women professors, Stanford was simultaneously hiring pioneering women in law and engineering. The university arranged a press conference to display these new appointments. Strober asked Stanford Law School’s first woman professor, Barbara Babcock, what they should wear. Babcock replied, “Myra, we are the dress code.”

Male professors inherited a costume that could be accepted, rejected, mocked, or neglected. The first woman in a department was helping invent what a woman professor looked like. Dressing like the men could establish seriousness while also emphasizing that authority remained coded male. Rejecting professional clothes could identify her with the new academic culture while exposing her to a judgment the radical man could more easily survive. Stanford’s history recalls that when Strober arrived at the business school in 1972, she could barely find a women’s restroom.

In January 1995, Black law professor John Calmore appeared on an Association of American Law Schools panel immediately after Duncan Kennedy. Kennedy was wearing tattered dark jeans, a faded flannel shirt, and a battered leather jacket. Calmore was beautifully dressed in a suit with a silk tie. Calmore joked that he hoped someday to be able to dress like Kennedy. He then explained the joke. As a Black man traveling through airports, hotels, and cities, he felt he had to dress up to reduce the hassles attached to being read first as a Black man and only later, if at all, as a professor. Even then he had trouble getting taxis. Robert Chang and Adrienne Davis preserved the episode in their Harvard Journal of Law & Gender article “Making Up Is Hard to Do: Race/Gender/Sexual Orientation in the Law School Classroom.”

A 1994 New Yorker profile described Cornel West in his habitual navy three-piece suit, white shirt, tie, watch chain, and cufflinks. West explicitly connected the costume to W. E. B. Du Bois, whose Victorian three-piece suit he saw as dignifying the intellectual vocation, and to the Black preaching tradition’s ideals of “excellence, elegance, and dignity.”

A secure academic can sometimes move downward from the norm, like Kennedy in jeans, upward from it, like West in a three-piece suit, or sideways from it, like the fashion-conscious academics of the 1990s. What status buys is the right to deviate without having the deviation automatically interpreted as evidence of incompetence.

The 1990s made this visible because academia developed both a strong anti-fashion norm and a small fashion avant-garde. In 1991 NYU cultural-studies professor Andrew Ross appeared at the MLA convention in a Comme des Garçons jacket, a Japanese hand-painted tie, earrings, and wedge-heeled suede shoes. Ross said the designer jacket was a send-up of the academic male convention of yellow polyester. By 1997 Princeton literary critic Elaine Showalter could publish an essay in Vogue titled “The Professor Wore Prada,” asking whether a feminist intellectual was allowed to enjoy fashion at all.

A superb 1998 Chronicle of Higher Education article, “Frumpy or Chic? Tweed or Kente? Sometimes Clothes Make the Professor,” caught academics explaining these codes while they were still alive.Wayne Koestenbaum talked about the “semiotic codes” of dress, hair, and makeup and connected his own appearance with changes in his intellectual allegiances. Physicists described pride in dressing down. Emily Toth said academic frumpiness could demonstrate devotion to the life of the mind. Nancy K. Miller observed the brutal asymmetry between candidates and incumbents. Scholars hunting for jobs were expected to look much better than scholars who already had one. The article opens with a hiring committee spending ten minutes discussing a candidate’s green polyester pants.

While the tenured professor could make not caring about clothes into a sign of seriousness, the candidate could lose a job because his trousers sent the wrong message.

Experimental psychology eventually caught up with what the professors were doing. Silvia Bellezza, Francesca Gino, and Anat Keinan’s 2014 Journal of Consumer Research paper “The Red Sneakers Effect: Inferring Status and Competence from Signals of Nonconformity” showed that deliberate violations of dress norms can increase perceived status and competence. The mechanism was perceived autonomy. Someone who visibly knows the rule and chooses to break it can look more powerful because observers infer that he can afford the social cost.

Nonconformity works when observers recognize the norm and interpret the violation as intentional. If they think the person simply does not know how to dress, the signal changes. The famous professor in sneakers can look autonomous. The nervous job candidate who arrives at the wrong interview in sneakers can look clueless.

Bellezza, Gino, and Keinan began from the observation that accomplished professors at professional meetings often dressed less conventionally than students and junior scholars. Their academic evidence found an association between research accomplishment and informal dress. Success provides independent evidence of competence. Once the CV speaks loudly enough, the tie can stop speaking.

Damon Phillips and Ezra Zuckerman’s 2001 American Journal of Sociology article “Middle-Status Conformity” argues that conformity can follow an inverted U. The people at the top have enough security to violate norms. People at the bottom may have little membership to protect. People in the middle often conform most because they have achieved enough status to value their position but not enough to treat it casually.

Applied to a university, that predicts that the most conventionally dressed person may be the assistant professor on the tenure clock, the visiting professor hoping to stay, or the candidate giving the job talk.

The Duke experiment complicates that prediction. Its 2000 Chanticleer lower-title faculty were more casual than the higher-title group. In 1975 the rank cases also scatter. Victor Strandberg, an associate professor with tenure, appears in jacket and tie with longer hair. Arif Dirlik, then an assistant professor, appears formally dressed. Janis Antonovics appears in a T-shirt. Academic rank alone fails to order them.

Matteo Prato, Emmanuel Kypraios, Gokhan Ertug, and Yonghoon Lee’s Academy of Management Journal paper “Middle-Status Conformity Revisited: The Interplay between Achieved and Ascribed Status” distinguishes status one earns inside a field from status attached to social categories before individual achievement is considered.

An academic may possess tenure, publications, reputation, and institutional rank while still receiving weaker presumptions of authority from strangers.

Mara Aruguete, Joshua Slater, and Sekela Mwaikinda randomly showed students otherwise equivalent Black and white professors in formal or casual clothing. Their 2017 Journal of Negro Education paper, “The Effects of Professors’ Race and Clothing Style on Student Evaluations,” found that students trusted the Black professor more when he was formally dressed. For the white professor the effect reversed. Casual clothing increased trust.

The same clothes were doing opposite work because they landed on different bodies. If observers grant unequal presumptions of authority, conventional dress can operate as compensatory evidence. Informality becomes cheaper for the person whose competence is already presumed.

Beverly Yuen Thompson found the same structure in interviews. Her Fashion Theory article “Academ-Ink: University Faculty Fashion and Its Discontents” describes a university stretching from power-suit administrators to professors in activist T-shirts. Faculty generally enjoyed considerable latitude, but straight white male professors received the greatest latitude. Academics with more marginalized identities reported greater pressure to conform to conservative expectations of professional dress.

A member of a group whose authority is readily presumed can use casualness to buy warmth, authenticity, eccentricity, or anti-corporate distinction. Someone whose competence is already being tested may need the clothes to continue supplying evidence.

Sebastian Oliver and colleagues conducted three experiments involving 1,361 participants. Their Assessment & Evaluation in Higher Education paper “Fitted: The Impact of Academics’ Attire on Students’ Evaluations and Intentions” found that formal academic dress increased perceptions of competence but reduced perceptions of warmth. Casual dress did the reverse. Other information about the professor’s success and the norms of the discipline could reduce the competence penalty attached to informality.

Formal clothing supplies authority when authority remains uncertain. Informal clothing can spend authority that has already been established.

The Duke evidence adds another proposition. Formal clothing also supplies institutional office. The 1970 administrator comparison is stronger than the rank comparison because it occurs inside a single yearbook. Nine of nine senior administrators with observable neckwear wear ties. Ten of ten wear jackets. Selected academics in the same volume have already broken away from the code.

The person representing Duke as president remains tied to formal professional dress. The person representing himself as zoologist, historian, engineer, or teacher has more room.

By the 2010 Chanticleer, even the category “Faculty Spotlights” has become unstable. Its four featured people include a James B. Duke Professor, an associate university archivist, a counseling-center administrator, and a center director with faculty affiliations. The questions concern family, restaurants, hobbies, exercise, student advice, and surprising personal facts.

The editorial category has migrated from faculty as institutional class toward interesting adults associated with university life.

That change recalls Richard Sennett’s argument in The Fall of Public Man. Public roles depend on conventions that let strangers recognize a social position before knowing the individual occupying it. Clothing can provide one of those conventions. As personality becomes more culturally important, attention moves from office toward person.

Duke’s yearbooks perform that movement visually. In 1965 the category is department chairman. In 1970 it is selected academic adult. In 1975 it becomes teacher, scholar, personality, environment, and activity. In 1990 professors speak as intellectual selves. In 2000 they are stylized. In 2010 the boundary between professor and interesting university adult becomes porous.

Corporate America was becoming more casual too. In 1992 Dockers mailed its “Guide to Casual Business Wear” to roughly 25,000 human-resources managers. Levi Strauss cites surveys showing that the proportion of companies allowing some casual dress rose from about two-thirds in 1992 to nine in ten by 1995. Khakis and open collars ceased to distinguish the professor from the managerial world as effectively as they once had.

Professors, scientists, engineers, architects, and artists had been cultivating forms of occupational informality long before the tech billionaire in a T-shirt became a cliché. Silicon Valley detached casual dress from low income. By the 2000s a fleece, sneaker, open collar, or quarter-zip could belong to someone richer than everyone in the room. Informality could mean that the wearer was so secure that conventional displays of money and authority had become unnecessary.

That destroyed another old academic distinction. The 1950s professor could reject the businessman partly by dressing like a learned man of modest income. The contemporary millionaire technologist could wear clothes that looked more casual and less expensive than the professor’s.

Price and formality separated. Price and visible status separated too. Cashmere, minimalist shoes, unbranded knitwear, technical outerwear, and expensive garments designed to hide expense allow affluence to coexist with anti-display.

Academic anti-fashion therefore became harder to interpret. Frumpiness could signal devotion to scholarship. A designer jacket could signal cultural capital. A three-piece suit could signal conservatism, Black dignity, preaching tradition, aesthetic preference, irony, or eccentricity. Jeans could signal solidarity with students, disciplinary custom, indifference, youth, tenure, comfort, politics, or nothing at all.

In Distinction, Pierre Bourdieu says taste derives meaning from social differences and from mastery of distinctions that appear natural to those who possess the relevant cultural capital. In Homo Academicus, the university itself becomes a field of competing forms of capital. Put the two together and studied neglect becomes legible. Dressing as though one has forgotten the rules can be a display available most safely to someone whose position proves that he knows them.

Development officers, senior managers, outside counsel, recruiters, and consultants inhabit roles in which organizational authority often benefits from remaining externally legible. Faculty possess a different bundle of capital in publications, tenure, disciplinary reputation, grants, prizes, citations, and institutional affiliation. The administrator often benefits from looking like the office. The professor can sometimes benefit from showing that he is not the office.

Tom Wolfe understood the code before social psychologists gave it variables. He observed that intellectuals who look as though they do not care about clothes are often using clothes as carefully as bankers or soldiers do. They are communicating a different status allegiance.

In I Am Charlotte Simmons, the faculty at fictional Dupont University choose deliberately cheap-looking shirts worn open at the throat with uncreased jeans, khakis, or corduroys. The clothes distinguish them from the middle class. Academic anti-fashion functions as fashion because members of the status group learn its meaning.

In his 2006 Jefferson Lecture interview, Wolfe remarked on how rarely writers allowed themselves to be photographed in neckties. The open collar had become a bohemian sign of contempt for convention. Then, as Wolfe put it, “Then it becomes a convention itself.”

He placed the phenomenon in the history of bohemian status competition. Bourgeois artists and intellectuals adopted unconventional clothes, poverty, manners, and sexual styles partly to prevent themselves from being mistaken for the bourgeoisie from which many had come. They were defining themselves against a neighboring status group.

Wolfe noticed the inversion under Communism. Writers in the Czechoslovak Writers’ Union dressed like businessmen. His explanation was simple: “They were on top.” Once the intellectual becomes part of the establishment, businesslike formality can lose its old stigma.

That observation gives us a hypothesis extending beyond Duke. Professorial informality should be strongest when academics understand themselves as culturally prestigious outsiders confronting a commercial, bureaucratic, or political establishment. Where intellectuals understand themselves as the establishment, the meaning of formal clothes can change.

Wolfe’s own white suits performed the reversal. In a literary milieu where casual bohemianism communicated authenticity, he dressed like an exaggerated Southern banker. He called his taste counter-bohemian. The rebel could rebel against rebellion.

His larger claim was that clothing opens a route into status. Brands, shoes, furniture, manners, treatment of superiors and inferiors, and sartorial detail reveal what people expect their place in the world to be. In The Bonfire of the Vanities, he wrote, “You never realize how much of your background is sewn into the lining of your clothes.”

Clothes contain a miniature institutional history.

The Duke study remains one university and one publication. It cannot tell us how American professors as a population dressed in 1965, 1975, or 1990. The changing yearbook formats prevent false precision. Its value lies in making several mechanisms visible enough to test elsewhere.

Berkeley has placed online an extraordinary sequence of portraits of Sather Professors in Classics running from 1913 through the 1990s. Because institution, field, prestige, and photographic purpose remain relatively stable, the series comes close to a natural visual experiment. The early portraits belong unmistakably to the jacket-and-tie world. Later incumbents become progressively more varied. The University of Chicago’s photographic archive is even more useful because images are dated and often classified as formal or informal. In September 1980, for example, political-science chairman Leonard Binder was photographed informally in his office, tieless and open-collared. The photograph does not prove the theory. It shows how easily the theory could be tested.

Harvard holds the material needed for a larger study: faculty portraits from 1909 to 1972, News Office photographs from the 1970s, and Graduate School of Design faculty photographs from 1970 to 1990. Berkeley, Chicago, Princeton, Stanford, Duke, and Yale have overlapping institutional photographic collections.

Take five departments at seven universities. Sample faculty photographs every five years from 1960 onward. Code tie, jacket, matching suit, denim, open collar, knitwear, T-shirt, athletic shoe, beard, tattoo, unusual hair, and identifiable brand where the image genuinely permits it. Record field, rank, administrative office, year, gender, and race from reliable biographical records rather than visual guessing. Most importantly, code photographic setting. A formal publicity portrait, classroom photograph, office candid, commencement photograph, conference appearance, and press conference are not interchangeable. Otherwise the project risks measuring the casualization of university photography instead of the casualization of professors.

Code deans, provosts, presidents, development officers, and senior administrators separately. The Duke experiment now gives a strong reason for doing so. Its best within-year finding is the persistence of formal dress among officeholders while faculty representation diversifies.

The outcome should also move beyond a single casual-to-formal score. Duncan Kennedy in battered jeans and Cornel West in a three-piece suit occupy opposite ends of that scale while sharing a capacity to depart from the local median and remain authoritative.

Measure conventional formality and distance from the expected costume of people in the same institution, field, role, sex, and period. Then ask whether high achievement predicts variance, whether institutional office predicts conventional formality, whether insecure positions predict conformity, and whether the cost of deviation changes by race and gender.

Dearing’s field differences should remain in the model. A physicist, business professor, literary scholar, law professor, engineer, and architect occupy different occupational ecosystems. The relevant norm has always been local.

The Duke findings generate several falsifiable expectations. Conventional academic formality should fall after the 1960s. Ties may decline before jackets. Institutional officeholders should remain closer to contemporary business-professional dress than ordinary faculty. The relationship between academic rank and informality should be weak or nonlinear. Representation should become increasingly environmental, personal, and individualized. Race and gender should modify the credibility cost of deviation. Field should matter substantially.

The direction of elite nonconformity may reverse again. When everyone wears ties, status can be expressed by removing one. When everyone wears hoodies, quarter-zips, sneakers, and open collars, putting the tie back on can become the deviation.

COVID pushed the underlying mechanism to absurd clarity. In 2020 Duke president Vincent Price filmed himself at home wearing a sport coat and shirt, then stood up to reveal khaki Bermuda shorts. “Zoom attire,” he called it.

The joke condenses sixty years of academic clothing. The camera sees the institutional role, so the jacket stays. The unseen lower half escapes the requirement. Context determines which pieces of clothing have work to do.

The professor’s clothes once helped establish the role before the professor spoke. Today the CV, title, institution, publications, reputation, disciplinary standing, web page, awards, and setting can do more of that labor. Clothing becomes freer as authority becomes legible through other channels.

Where those channels are weak or unequally recognized, clothing still works hard.

That is the connection between the Duke department heads, Peter Klopfer, Duncan Kennedy, John Calmore, Cornel West, the assistant professor on the job market, the president on Zoom, and the professor in a T-shirt. Each body arrives with a different amount and kind of authority already credited to it. Dress can supply authority, conserve it, spend it, reject its conventional form, or convert it into another status signal.

The 1950s professor distinguished himself from commerce by looking like a gentleman of modest means. The 1970s professor could distinguish himself from the establishment by looking closer to his students. The 1990s professor could turn frumpiness into intellectual seriousness or designer clothing into cultural capital. The modern professor can use expensive clothes that look inexpensive, formal clothes that look eccentric, or casual clothes that once would have made him indistinguishable from an undergraduate.

The clothes track who possesses authority before getting dressed.

Fifty years ago the jacket and tie could say, “I am the professor, not one of the students.” Today the hoodie can say, “I am the professor, not one of the administrators.” Only some people can make the hoodie say that. For others it may still say student, staff, unserious, young, outsider, or person who wandered into the wrong room.

The Duke yearbooks let us watch the old certainty dissolve. In 1965 the institution presents its academic chiefs through a nearly uniform costume. In 1970 professors begin separating the tie from the role while senior administrators retain it. In 1975 formal and countercultural elements mix freely. By 1990 casual professorial dress no longer asks to be interpreted. By 2000 formal and informal styles coexist as personality. By 2010 “faculty” itself has become an elastic category of university personalities.

The history is therefore larger than professors becoming casual. The common costume of academic authority lost its compulsory force at the same time that universities changed how they represented academic people. Office yielded ground to personality. A single visual code gave way to several legitimate ones.

Some professors kept the old costume. Some discarded parts of it. Some turned excessive formality into individuality. Some adopted anti-fashion. Some bought designer anti-fashion. Administrators stayed closer to professional-business dress. Women and minority professors often faced higher costs for informality. Famous and secure academics could sometimes violate expectations in either direction. Fields maintained their own codes.

The old costume disappeared unevenly because it had carried several kinds of information at once. Gentleman. Adult. Scholar. Professional. Department head. Member of an elite institution. Person entitled to speak. As those meanings separated, their clothes separated too.

The jacket survived the tie. The open collar survived its association with rebellion. The beard moved from deviance to banality. The T-shirt crossed from student life into faculty life. Formality survived as an option and sometimes became more distinctive because it was optional.

Academic freedom in clothing eventually made academic clothing difficult to identify.

American fiction noticed the professor’s clothes long before social scientists began treating dress as a measurable status signal. Novels preserve meanings that photographs cannot. A photograph can tell us that a professor wore a beard, tweed jacket, black suit, or T-shirt. Fiction can tell us what another professor thought the beard meant, why a young academic worried about looking wrong, why a shabby coat could become a moral statement, and how a three-piece suit might cease to mean conformity once almost everybody else had abandoned one.

The literary record also complicates the familiar story in which American professors dressed formally until the 1960s and then discovered casualness. Academic anti-fashion is older. Shabby gentility, tweed eccentricity, cultivated indifference to commercial polish, and the idea that excessive concern with clothes betrayed an insufficiently intellectual mind were already available professorial styles. What happened after the 1960s was an enlargement of the repertoire. Deviations that had once existed inside a highly legible formal system moved toward the center of academic representation. Eventually the system became so permissive that there was no longer one costume from which everyone was deviating.

The Professor’s House, published by Willa Cather in 1925, gives an early version of the distinction between the public professor and the scholar at work. Godfrey St. Peter’s intellectual life is centered in an inconvenient old sewing room. There he can work in clothing chosen for warmth and bodily convenience rather than institutional presentation. Cather even allows us to encounter “the Professor in pyjamas.” The professor as private scholar barely needs a costume. The public university role creates the stronger demand for one.

Professors have always had bodies offstage. The historical question is which parts of that private informality become permissible onstage.

Stoner, published by John Williams in 1965 but set across the first half of the twentieth century, makes academic clothing part of class mobility. William Stoner arrives from a poor Missouri farm and enters a social world for which he has little preparation. He wears the same black broadcloth suit, white shirt, and string tie in every season. Williams describes the clothes as fitting him like a uniform that had belonged to someone else.

That metaphor carries most of the sociology. Stoner has acquired the costume before he has fully acquired the identity. The suit gives him provisional membership in educated life. It is austere rather than luxurious. It distinguishes the scholar from his farming origins without making him look commercial or rich. He is learning how to become a professor partly by inhabiting a form that existed before him.

The old academic suit could facilitate accession. Clothing allowed someone without inherited cultural fluency to enter an institution whose codes he was still learning.

Pnin, published by Vladimir Nabokov in 1957, presents a different imperfect fit. Timofey Pnin wears tweed, flannels, conservative shoes, strange socks, and memorable ties. He is formal and eccentric at once. His clothes carry European manners into an American college environment that he understands imperfectly.

Pnin shows how much variation was already possible inside the jacket-and-tie regime. Formality did not eliminate eccentricity. Indeed, the old code gave eccentricity something against which to register. A ridiculous tie could be ridiculous because everybody understood the ordinary tie. Mismatched details were legible because the general costume remained stable.

Pnin is formally dressed while simultaneously violating taste. The clothes express nationality, generation, displacement, class, professorial identity, and individual oddity. He belongs to the code and fails at it in ways that make him more recognizably himself.

The Groves of Academe, published by Mary McCarthy in 1952, reveals that academic shabbiness could itself communicate moral distinction. Henry Mulcahy’s ill-fitting, impoverished appearance marks his distance from prosperity, worldly advancement, polished administration, and bourgeois success. McCarthy turns neglect into a social manifesto.

This academic type existed well before jeans and student radicalism transformed the campus. The professor who looked indifferent to material presentation could imply that his commitments lay elsewhere. Commercial failure could be translated into intellectual seriousness. Poverty, or the appearance of poverty, could become a status resource inside a culture that distrusted overt commercial ambition.

The professor’s shabby trousers and the banker’s perfect suit belonged to rival moral economies.

Pictures from an Institution, Randall Jarrell’s 1954 academic novel, finds a female counterpart. Jarrell’s professors inhabit a small college where clothing, speech, manner, intellectual allegiance, and social rivalry become readable with extraordinary precision. Female academic dress can already include an anti-glamour repertoire of tweed, sweaters, practical clothes, and deliberate distance from conventional feminine display.

Women entering academic life confronted several incompatible expectations. Academic seriousness could require distance from fashion. Femininity could require attention to it. Professional authority might reward resemblance to male colleagues while penalizing a woman who seemed insufficiently feminine. Fiction recognized the unstable category of “woman intellectual” before universities had settled on any visual convention for it.

The most revealing pre-1960s boundary test may come from A New Life by Bernard Malamud. The novel was published in 1961, but its academic world begins in 1950. S. Levin arrives for a junior teaching position with a beard. A colleague quickly tells him that students may think he is an oddball. Nobody on the faculty wears one. The administration is clean-shaven. Students grow beards. The president’s wife supposedly associates facial hair with radicals.

The scene is almost a miniature theory of academic fashion. It contains rank, institutional conformity, faculty-student differentiation, political coding, grooming, local norms, and reputational risk.

Levin is also new.

That detail is fundamental. The question is not merely whether a beard is permitted. It is whether this person, at this career stage, in this institution, can afford one. A famous senior professor might be eccentric. A new instructor risks looking as though he does not understand where he is.

Malamud therefore anticipated a distinction that later status research would formalize. Deviation has a cost. The cost falls hardest on people whose membership remains uncertain.

The novel also gives useful context to the Duke evidence. In Duke’s 1965 yearbook, beards are absent from the complete Department Heads sample. By 1975 they have become visible among faculty. Malamud’s fictional 1950 institution makes the earlier prohibition intelligible. A beard could collapse distinctions that the university still wanted clothes and grooming to maintain.

Yet McCarthy’s shabby professor reminds us that not every kind of informality was equally threatening. A professor could already look materially unsuccessful while remaining recognizably academic. Facial hair, student resemblance, bourgeois polish, eccentric ties, and shabby clothes occupied different positions in the code.

The 1960s changed academia’s anti-fashion vocabulary and broadened its political meaning. Older academic anti-fashion could say: I care more about ideas than money. The newer repertoire could add: I am closer to students than administrators. I identify with bohemia rather than business. I reject the establishment. I belong to a discipline in which corporate polish would look suspicious. I possess enough academic standing that I no longer need conventional professional clothes to establish seriousness.

That enlarged vocabulary becomes visible in White Noise, Don DeLillo’s 1985 academic novel. DeLillo gives the College-on-the-Hill several sartorial systems at once. Jack Gladney, chairman of Hitler Studies, has deliberately constructed himself. His name, physical bulk, dark glasses, academic role, and clothing contribute to an authored persona. Department heads wear black academic tunics around campus. The robe makes even an ordinary movement theatrical. Institutional office has become literal costume. Across the university, another academic tribe looks completely different. The American Environments faculty wear rumpled clothes, need haircuts, cultivate facial hair, and resemble an occupational subculture with its own anti-professional signals.

DeLillo’s achievement is to show both costumes as costumes. The formally robed chairman and the rumpled cultural-studies professor appear different, yet both participate in systems of academic signification. One exaggerates institutional office. The other performs distance from it. The second style only looks natural because its participants have learned to experience their own conventions as nonconventions.

Thisresembles the empirical result at Duke. In 1970, senior administrators remain overwhelmingly jacketed and tied while selected academic adults have already diversified. Formality adheres more strongly to represented institutional office than to academic identity in general. DeLillo turns that structural difference into satire.

Stoner inhabits a uniform. Pnin mismanages one. Levin negotiates permission to violate one. Gladney designs one.

By the 1980s the professor can increasingly become his own visual editor.

The Secret History, published by Donna Tartt in 1992 and set in the 1980s, reveals what happens when campus casualness has become ordinary enough that formality can become the rebellion.

The strongest clothes belong to Julian Morrow’s students. Henry Winter wears dark English suits and moves through a campus containing hippies, punks, preppies, and other contemporary styles while seeming to inhabit another era. Francis dresses with aristocratic theatricality. Richard Papen studies the group’s appearance because entry into Julian’s seminar means entry into an aesthetic jurisdiction. He changes his own clothes while trying to gain admission.

The reversal is complete. In Malamud, looking too much like a student threatens professorial identity. In Tartt, students can acquire distinction by dressing like an imagined older elite. Old clothes have become countercultural. That is exactly what should happen once a norm reverses. When almost everybody wears ties, removing one can signal independence. Once casualness becomes dominant, wearing a severe dark suit can accomplish the same thing.

Tartt also reminds us that professors can influence clothing without being the most conspicuously dressed people in the room. Julian’s power lies in defining taste. His students reorganize themselves around his conception of beauty, history, learning, exclusivity, and social difference.

The professor can generate a sartorial microculture.

This runs against a simple one-way history in which students innovate and faculty eventually follow. Cultural transmission can move in either direction. High-prestige academic enclaves can teach students how to distinguish themselves from other students.

Straight Man, Richard Russo’s 1997 academic comedy, supplies another correction to the idea that status steadily produces informality. Hank Devereaux encounters the visual memory of his younger self as a writer. The earlier author is shaggy and bearded. The older professor is balding and cleaner-cut.

The direction is the opposite of the easy theory.

Age and professional security have not released Devereaux into ever greater bohemianism. The young writer had stronger incentives to perform literary intensity and outsider identity. The established academic no longer needs that particular costume.

Different kinds of cultural capital reward different appearances. The aspiring novelist may benefit from looking like an artist. The department chair may benefit from looking like someone who can survive a budget meeting. The same person can move between those systems over a career.

The Duke repeated-person cases point in the same direction. Some professors remain formal across years. Some remain casual. George Pearsall changes from tie-wearing dean to open-collar professor. Individual careers do not follow one sartorial law.

Wonder Boys, Michael Chabon’s 1995 novel, gives us the mature version of the disordered creative-writing professor. Grady Tripp’s rumpled appearance belongs to a broader persona of writerly disorder, unfinished work, marijuana, damaged relationships, and institutional indulgence.

His appearance is interesting partly because nobody doubts that he is a professor.

The dishevelment has lost Malamud’s danger. It does not make Tripp look as though he wandered into the faculty by mistake. It helps identify the kind of professor he is.

That is an enormous historical change.

Once an institution contains stable subtypes such as the disheveled novelist, tweedy historian, laboratory scientist, fashion-conscious theorist, suited law professor, fleece-wearing engineer, and power-suited dean, academic dress has moved from a common costume toward a taxonomy of personalities.

Blue Angel, Francine Prose’s 2000 campus novel, pushes the collapse of the old professor-student visual distinction further. Its most conspicuous dresser is the student Angela Argo. Her dyed hair, piercings, leather, chains, and subcultural styling belong to a world in which the old debate about whether a professor may wear a beard feels almost quaint.

The professor no longer has to out-formalize the student to remain legible as faculty. Institutional context, age, title, classroom position, tenure, and social role do the classificatory work.

That is the world Duke reaches by 1990. The open-collar professor requires no explanation because clothing has ceased to bear the full burden of occupational identification.

On Beauty, published by Zadie Smith in 2005, may offer the richest fictional treatment of academic clothing after casualization because it places dress inside ideological, racial, aesthetic, and professional competition.

Monty Kipps, a conservative Black public intellectual, is a three-piece-suit academic. Howard Belsey, his white liberal antagonist, belongs to a different academic culture. Other scholars inhabit their own combinations of professional formality, racial presentation, generational identity, and disciplinary style.

The suit no longer possesses a single meaning. It can communicate conservatism. It can communicate dignity. It can connect a Black intellectual with traditions of clerical or public leadership. It can establish professional authority. It can mark ideological distance from a casually dressed liberal academy. It can also simply fit the occasion.

This is where the formal-casual axis finally becomes inadequate. Duncan Kennedy in battered jeans and Cornel West in a three-piece suit can be opposites in conventional formality while resembling one another in another respect. Each has enough authority to make a conspicuous departure from a local median intelligible as personal style rather than incompetence.

Fiction arrives at the same idea through characters. The important variable is sartorial discretion.

That discretion has several directions. A professor can deviate downward toward shabbiness. He can deviate toward bohemian casualness. She can deviate toward fashion. He can deviate upward toward archaic formality. Someone can deliberately dress more professionally than colleagues because professional dress communicates racial dignity or institutional seriousness. Another can dress less professionally because distance from administration or commerce improves his standing within his academic tribe.

The same deviation can also have different costs on different bodies. That problem sits near the center of The Human Stain by Philip Roth, although clothing is not Roth’s primary instrument. Coleman Silk spends a lifetime controlling how institutions classify him. Professor, dean, Jew, white man, Black man, outsider, insider, authority figure, sexual transgressor, and old man become categories attached to a body that other people repeatedly think they understand.

Roth’s subject is social legibility.

Clothing belongs to the same system as name, voice, skin, accent, manners, credentials, institutional office, and biography. Observers build identities from visible cues, often with enormous confidence and incomplete information. That is why academic fashion cannot be understood apart from race and sex. The freedom to become visually ambiguous depends on the amount of authority an observer grants before the clothes are interpreted.

A professor who is immediately presumed to belong can afford to look unlike a professor. Someone whose membership is doubtful may need the clothes to settle the question early. The fiction therefore suggests another variable beyond formality and sartorial discretion: legibility. Stoner’s suit makes him more legible as an educated man. Pnin’s clothes make him legible as professor while preserving his foreignness and eccentricity. Levin’s beard threatens legibility because it makes faculty and student categories overlap. McCarthy’s shabbiness remains legible because scholarly poverty is already an understood academic type. DeLillo’s robe exaggerates institutional legibility until it becomes comic. Tartt’s formal students deliberately make themselves illegible as ordinary contemporary undergraduates. Grady Tripp’s rumpled clothes identify a recognizable subtype rather than confusing anyone. Coleman Silk’s story reveals how deeply mistaken social legibility can be.

The history of faculty fashion can therefore be read as a history of how much visual ambiguity professors are allowed. In the older university, the professor’s clothes answered the question before he spoke. A suit, tie, haircut, age, posture, office, and institutional setting jointly established the category. Some eccentricity was permitted, but the general grammar remained stable. By the late twentieth century, other signals increasingly carried that information. A classroom, faculty directory, university web page, endowed title, publication record, disciplinary reputation, office door, conference badge, CV, or familiar name could establish authority independently of clothing.

That change creates room for ambiguity. The contemporary professor can sometimes enter looking like a software engineer, preacher, aristocrat, student, artist, consultant, mechanic, activist, novelist, or someone who forgot there was a meeting. Context resolves the classification afterward.

The old academic anti-fashion depended on a visible norm. Mary McCarthy’s shabby professor could make neglect meaningful because respectability remained easy to recognize. Malamud’s beard could shock because the administration remained clean-shaven. Pnin’s bad tie could be funny because a correct tie existed. The unconventional professor depended on convention for his unconventionality.

The post-1960s transformation weakens that background. As more styles become legitimate, deviation becomes harder to locate. A beard loses political force. An open collar loses bohemian force. Jeans lose their student monopoly. T-shirts become ordinary. Even deliberate frumpiness becomes an academic stereotype. Then the signaling game changes again.

Once casualness becomes expected, formality can carry the information previously carried by casualness. Tartt’s students can make suits look rebellious. Zadie Smith can make the three-piece academic ideologically distinctive. Cornel West can turn extreme formality into personal authorship. A young scholar today could conceivably use a tie to distinguish himself from a faculty full of quarter-zips and sneakers.

The direction of nonconformity reverses with the norm. This is why fiction gives access to the meanings surrounding the garments. Photographs tell us what changed. Novels tell us what the changes could mean to people living inside them.

The fictional chronology also helps reinterpret the Duke yearbooks. Duke’s 1965 department heads do not prove that every professor dressed formally. McCarthy and Malamud make that proposition implausible before we even look elsewhere in the yearbook. Duke itself confirms the point when Peter Klopfer appears casually in the Campus Personalities section. The 1965 finding is institutional. When the yearbook wanted to represent departmental authority, it used an extraordinarily narrow visual code. By 1970, the code begins breaking apart. Professors appear in classrooms, outdoors, in offices, and in activity photographs. Ties become optional while senior administrators remain formally dressed. By 1975, the old and new visual languages coexist inside the faculty sequence. Tie with long hair. Jacket with beard. T-shirt in greenhouse. Open collar in office. The individual combinations matter because they show that no replacement costume has taken command. By 1990, casual professorial dress hardly functions as a statement.

That trajectory fits the fiction. Malamud shows a beard threatening junior faculty membership. DeLillo shows departments possessing rival costumes. Tartt shows old formality becoming subcultural distinction. Russo shows that career progression need not mean increasing casualness. Chabon shows academic dishevelment becoming an established character type. Smith shows the suit returning with new racial and ideological meanings.

The novels therefore suggest a revision to the standard history. The professor did not move from fashion to anti-fashion. Academic life contained competing forms of fashion all along. Mid-century academia had a formal institutional code and several tolerated deviations within it. Shabbiness could mean intellectual seriousness. Tweed could mean scholarly vocation. A flamboyant tie could mean eccentricity. A beard could cross the line into dangerous student resemblance. The upheavals after the 1960s expanded the permissible zone. Political identification with students and hostility to commercial or bureaucratic authority gave casualness additional meanings. The occupational costume weakened. Academic subcultures became more visually autonomous. By the end of the century, the direction of deviation mattered less than the capacity to survive it.

Sartorial discretion is the ability to make the observer uncertain about what your clothes mean without making the observer uncertain about whether you belong. The junior professor in Malamud cannot safely do that. The established professor in DeLillo can. The rumpled novelist in Chabon can. The aristocratically dressed classicist in Tartt’s world can. The modern professor who already carries enough recognized authority may be able to let title, reputation, context, or performance resolve whatever ambiguity the clothes introduce. The older professor’s clothes told you who he was before he opened his mouth. The modern professor can sometimes make you wait.

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The Bliss

Some people close to me regularly stun and wound me with their observations that contradict everything I’ve ever shared with them.

If you are close to me and yet you tell me, “Great news, Luke….” and then your great news is something that I experience as bad news, that hurts my feelings. It might even infuriate me.

How could you know me so well and for so long and assume I will experience this news as great? Why do you talk to me as though I am the opposite person than what I really am?

I know a man who has been happy for as long as I have known her. I love his happiness. I love his company. But sometimes, both things drive me up the wall.

He is not happy the way people are happy after good news. He is happy the way weather is warm. It does not depend on what is going on around him. He walks into a room of people who are tired or grieving or furious and he brings the same brightness she brought to the last room, and most of the time the room adjusts to him.

For years I filed this under obtuseness. Some years ago he wrote to me before a party with what he called great news. The great news was that a person I had spent decades telling him I did not like was joining us. Nothing I had said in thirty years supported the word great. He used it anyway, and he meant it. I read the email three times looking for the joke, couldn’t find it, and then I went ballistic for the next 72 hours and then I finally turned sullen for a day. On the fifth day, I got over it.

More recently he told a mate who left school before he could write a paragraph, that he should go get a bachelor’s degree. He said it the way you might suggest a nice restaurant. My mate was left wondering what he had been looking at all these years.

The word I reached for was willful. He must be choosing this. Nobody could miss that much by accident.

Then I asked a better question. What is the payoff?

In Debtors Anonymous they say that debting is a disease of vagueness. The debtor does not know what he owes, does not open the envelope, does not add up the month. The vagueness feels like freedom. The bill comes anyway, but it comes to a person who has spent the intervening weeks lighter than he had any right to be.

That is my friend. He runs a vagueness about other people’s inner states, and the vagueness buys him a bliss that a more attentive person could not afford. If he registered how the man felt about school, he could not hand him a degree like a gift. If he had tracked what I said for thirty years, he could not write great news. The not-registering is the engine. His happiness is real. It is also unfunded.

Who funds it? Everyone within reach. When someone that cheerful misreads you, correcting him feels cruel. You would be the one who brought the cloud. So you swallow it, and he goes on, and the swallowing confirms his reading of the room. He rarely meets the evidence that might puncture the picture, because the people who hold that evidence keep it to themselves out of something like kindness. The loop closes. The bliss gets subsidized by silence.

I was the subsidy for thirty years. I answered the email politely. I did not say, nothing about this is great news to me, and you know that, or you should. I said something like, looking forward to it. And so from his side the party went beautifully.

There is a second payoff, and it took me longer to see. A person who does not spend attention tracking the states of others has a great deal of attention left over. He has done more with his later decades than most people do with their whole lives. I used to think the cheerfulness and the obliviousness were two facts about him. Now I think they are one fact, and that the achievement is a third face of the same thing. Attention is finite. He spends none of it on how you feel, and look what he can build with the surplus.

Willful was the wrong word. Willful means he could look and chooses not to. The man who left school got the same treatment I got, and he had done nothing to earn it. That argues for a setting rather than a grudge. Somewhere far back he stopped spending attention on other people’s weather, and the decision has run so long it no longer feels like one. From the outside, chosen and incapable look identical. The difference determines whether saying it flatly would land or just bounce.

I have not said it. I am not sure I will. I can’t ignore it. I can’t steel myself for it. It still winds me up. I’ll never graduate from this vulnerability.

Believe me, my friend could write a more compelling essay than I have given you about the prices he has paid for my company. A disinterested observer would note that I’ve been the taker in this relationship overall. I tend to be exquisitely sensitive to myself and oblivious to others.

What I owe him is hard to say. Some of the warmth in the rooms he walks into is warmth he made, and I have stood in it and been glad of it. The bill for his happiness was split among the rest of us in small amounts over many years, and most of us paid without noticing. I noticed. That may be my own disease of a different kind, a vagueness about nothing and an accounting of everything.

* I’ve changed some facts in the above for obvious reasons.

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