This is the best article I’ve read on blogging.
From Vanessa G. in New York magazine:
Like most journalists, I tend to have a defeatist attitude about Gawker, dismissing it as the Mystery Science Theater 3000 of journalism, or accepting its vague put-downs under the principle that any press is good press. After all, there aren’t lots of other news outlets that cover the minutiae of our lives, and we’re all happy for any smidge of attention and desperate for its pickups of our stories, which are increasingly essential to getting our work read. The prospect and high probability of revenge makes one think twice about retaliation. Plus, only pansies get upset about Gawker, and no real journalist considers himself a pansy. But there is a cost to this way of thinking, a cost that can be as high as getting mocked on your wedding day.
Nearly five years ago, in December 2002, Gawker made its debut under the leadership of Nick Denton, the complicated owner of the blog network Gawker Media, and Elizabeth Spiers, a 25-year-old banker turned blogger who was fragile in person but displayed a streak of dark cunning on the page. They didn’t exactly invent the blog, but the tone they used for Gawker became the most important stylistic influence on the emerging field of blogging and has turned into the de facto voice of blogs today. Under Spiers’s aegis, Gawker was a fun inside look at the media fishbowl by a woman who was, indeed, “snarky” but also seemed to genuinely enjoy both journalism and journalists—Spiers was a gawker at them—and took delight in putting out a sort of industry fanzine or yearbook, for which she was rewarded with fawning newspaper articles casting her as the new Dorothy Parker. Ironically enough, Spiers craved a job at a magazine. She soon left for a position here, at New York Magazine; two subsequent Gawker editors, Jesse Oxfeld and Jessica Coen, have followed in the past year.
To be enticed, as these writers were, by the credentials extended by an old-media publication is a source of hilarity at the Gawker offices, where, beneath a veneer of self-deprecation, the core belief is that bloggers are cutting-edge journalists—the new “anti-media.” No other form has lent itself so perfectly to capturing the current ethos of young New York, which is overwhelmingly tipped toward anger, envy, and resentment at those who control the culture and apartments. “New York is a city for the rich by the rich, and all of us work at the mercy of rich people and their projects,” says Choire Sicha, Gawker’s top editor (he currently employs a staff of five full-time writers). “If you work at any publication in this town, you work for a millionaire or billionaire. In some ways, that’s functional, and it works as a feudal society.
