Never Watch Another Web Ad reports: "According to Mozilla’s stats, Adblock Plus is the most-downloaded add-on for Firefox, attracting more than 700,000 new adherents a week. In all, it’s been downloaded almost 49 million times. The appeal isn’t hard to understand. The first time I loaded up Adblock, it was like shooting my browser up with Bandwidth Growth Hormone. The software gave a speed-boost to everything I did online. In order to catch your attention, many Web ads are stuffed with complex animation and sounds. Keeping all those aliens dancing eats up a lot of your computer’s resources, which is one of the reasons your machine’s performance plummets if you open many pages that are stuffed with ads. Ad-blocking software prevents your browser from connecting to well-known advertising servers. This lets you load pages faster and devote more of your machine’s processing power to important stuff, like playing Hulu videos."

Luke says: I just installed this in Firefox. Then I forgot about it. Ten minutes later, I was checking out and I panicked. All the ads were gone. I then looked at my site in another browser and all the ads were back.

About Luke Ford

I've written five books (see My work has been covered in the New York Times, the Los Angeles Times, and on 60 Minutes. I teach Alexander Technique in Beverly Hills (
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