Understanding Persians

Joe emails: Luke,

If you want to understand Persians and their insatiable appetite for gaudy displays of wealth and absolute lack of good taste, read this article — about a non-Jewish Iranian, although the mentality is the same.

About Luke Ford

I've written five books (see Amazon.com). My work has been noted in the New York Times, the Los Angeles Times, and 60 Minutes. I teach Alexander Technique in Beverly Hills (Alexander90210.com).
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