Bloggers Should Take Lessons From Rock Stars

Here’s a thought-provoking piece from the Columbia Journalism Review:

He takes the stage clad in a black turtleneck. his famous line is, “Green is the new red, white, and blue.” Tonight, and other nights, he is paid tens of thousands of dollars to perform. He spent a year touring America, adding China for good measure. When he returns home, he lands in an 11,400-square-foot house.

He’s not a rock star, although his life resembles that of one. He is Thomas Friedman, author, newspaperman, star commenter. His ascent is part and parcel of a period in which newspapers may train even their lowliest reporters for media appearances. Journalists these days grin under pancake make-up, speak in emphatic and punchy sentences, and videotape themselves for YouTube. In short, they sometimes succeed when they tear a page from performers’ scripts.

It got me thinking: Could one ailing media industry—music—teach another ailing media industry—journalism—a thing or two about survival?

I think the most resourceful strategies of musicians can help us. The first thing that writers might copy from musicians—even more than they do already—could be called the Free Culture Method.

About Luke Ford

I've written five books (see My work has been covered in the New York Times, the Los Angeles Times, and on 60 Minutes. I teach Alexander Technique in Beverly Hills (
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