Are Subliminal MP3s A Scam?

For the past month, I’ve been looking around Clickbank.com for information products to promote (the marketer gets on average 50% of the purchase price) and discovered that many of the metrics on Subliminal MP3s look great.

(If you want to know more about these key metrics for finding lucrative products to promote online, I recommend this ebook.)

A check of Keyword Eye reveals that there are a lot of searches for topics such as “subliminal messages”, “hypnosis”, “hypnotic”, “hypnotize”, “how to hypnotize”, “hypno”, “hypnotism”, and all these terms show up green!

What does green mean here? Green in Keyword Eye means that there is low competition for these search terms.

But is there any money to be made from these search terms?

I use the Google Keyword tool and check that out.

Yes! There’s moderate advertiser competition for these keywords.

I go to Clickbank.com and put in “subliminals.” I find my way to this Subliminal MP3s store. You can get three free subliminal MP3s just by giving them an email address and a name. And if you buy some product, you get a 60-day moneyback guarantee (just like all Clickbank products). Because of this 60-day moneyback guarantee, I feel no conscience qualms about promoting any of Clickbank‘s products, including the ones for enlarging oneself intimately and the like. If you’re not fully satisfied, get a refund and keep your digital download!

As a kid, I watched this Disney movie about college football players who were failing school and were about to get kicked off the team until they started listening to subliminal tapes in their sleep and it made them smart.

I figure that before I start promoting Subliminal MP3s, I’ll do a Google search on subliminals.

According to Wikipedia: “Subliminal stimuli (pronounced /sʌbˈlɪmɨnəl/, literally “below threshold”), contrary to supraliminal stimuli or “above threshold”, are any sensory stimuli below an individual’s absolute threshold for conscious perception. Visual stimuli may be quickly flashed before an individual may process them, or flashed and then masked, thereby interrupting the processing. Audio stimuli may be played below audible volumes, similarly masked by other stimuli, or recorded backwards in a process called backmasking. Introduced in 1897, the concept became controversial as “subliminal messages” in 1957 when marketing practitioners claimed its potential use in persuasion. Subsequent scientific research, however, has been unable to replicate most of these marketing claims beyond a mere placebo effect.”

Hmm. This entry makes it sound like subliminals have no effect, but studies have said the same thing about homeopathy and acupuncture and at various times in my life, I felt like I had some benefits from these alternative medicines (though I eventually quit both because I did not feel the benefits were worth the financial cost).

I click on the category for Spirituality, New Age & Alternative Beliefs and find the number two product is a course on conversational hypnosis by Igor Ledochowski.

I research the course and can find no criticism of it online. I research Igor Ledochowski and can find no substantive criticism of him online.

Here’s a representative comment:

I have only heard good things about Igor.

His conversational course is well respected by people in the industry whose opinion I rate.

Nathan Thomas knows his stuff well, he is on this board..

Principally it sounds like it is based on Ericksonian style language patterns.

If you search the web you will find some of his resellers use those awful meter long web adverts with high pressure sales.

Try not to confuse this message with the product.

I buy the course (a digital download of 16 lectures and a 631-page ebook) knowing that if I don’t like it, I have up to 60 days to get a full refund.

Almost three weeks later, I’m still listening to the course (I’m eight lectures in, I have not looked at the book yet). I’m happy with my purchase. I recommend the course.

About Luke Ford

I've written five books (see Amazon.com). My work has been covered in the New York Times, the Los Angeles Times, and on 60 Minutes. I teach Alexander Technique in Beverly Hills (Alexander90210.com).
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