It seems to me that Facebook has forgotten the most basic rule of public relations and marketing: any publicity is good publicity, of course. The movie will only draw more attention to the site. It will cement its place in American popular culture.
That is a good thing. Like in previous cases where Zuckerberg has encountered pressure and criticism, he has reacted with a lack of maturity and sophistication. His protests sound like whining. He is taking this all personally — and with the size of the company he now runs, he cannot afford to whine.
I watched his public meltdown at the AllThingsD conference in June, and my sense at that time was that he is too young to be running a company this large and this important — founder or no.
His response to a big Hollywood movie is so far not convincing me otherwise.
