For everything else, contexts determines the holiness. For instance, with food, you can eat kosher food like an animal in an inappropriate place and the consumption of such food is not holy.
Sex can be holy within marriage. Sex outside of marriage is inherently unholy from a Torah view.
But two things are always holy no matter what the context — God and the Sabbath.
I’m learning this in Dennis Prager’s (1997?) lecture on Exodus 16. “My faith in God can not depend on how things go for me.”