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"Luke Ford reports all of the 'juicy' quotes, and has been doing it for years." (Marc B. Shapiro)
"This guy knows all the gossip, the ins and outs, the lashon hara of the Orthodox world. He’s an [expert] in... all the inner workings of the Orthodox world." (Rabbi Aaron Rakeffet-Rothkoff) LATEST POSTS:
- Scott Pelley and the End of the Network-News Tradition
- Eric Schulzke: A Life Across the Academy, the Newsroom, and the Prison Gate
- Rob Stutzman: A Life in the California Political Trade
- Catherine Seipp and the Network That Replaced the Newsroom
- NYT: ‘Why Does No One Care About the World Cup This Year?’
- Sheldon Adelson and the Journalists
- Autumn Gold: Secrecy, Time, and the Recovery of Truth
- Eric Longabardi: An Investigative Journalist Between Two Media Orders
- Steve Wynn and the Press: Power, Litigation, and the Contest Over Las Vegas
- The Workplace City: John L. Smith and the Lives Behind Las Vegas
- The Man on the Floor: Peter Berg and the Cinema of Competence
- Who Governs: The Work of Taylor Sheridan
- Ben Mezrich: Mythographer of Disruption
- The Vigilant Animal: Thinkers Who Reject the Myth of Human Gullibility
- Carl von Clausewitz: An Intellectual Biography
- The Translator: David Klinghoffer and the Argument Against Materialism
- The Norm Explainers
- Show Me How It Travels
- The Cost of Refusing the Misunderstanding Myth
- Richard B. Spencer: The Man Who Branded the Alt-Right
BEST POSTS:
* American Epistemics (1-19-26)
* The Most Socially Toxic Inconvenient Truths (1-18-26)
* The Luke Ford Genre (1-18-26)
* The Filkins Pivot: Legacy Prestige and the Fracturing of the Chattering Class (1-16-26)
* Decoding The Trump Doctrine (1-4-26)
* If Tatiana Schlossberg were “Tatiana Smith” (12-30-25)
* ‘I’m So Trained’: How The Credential Society Burned Down the Palisades (12-28-25)
* Status Closure and The Lost Generation (12-25-25)
* The Bondi Massacre (12-15-25)
* Sydney Jews Learn That Their Aussie Social Contract Has Become A Suicide Pact (12-15-25)
* Terror in Sydney: Analyzing the “Chanukah by the Sea” Massacre (12-14-25)
* Decoding Nick Fuentes (11-2-25)
* The Landscape of Emotional Sobriety (10-29-30)
* The Rise & Fall Of Air Supply (10-19-25)
* No Kings, No Results: How Elite Pride Replaced Real Progress (10-19-25)
* You Are An Important Soldier In A Great War (9-7-25)
* The Revolt Of The Masses (8-31-25)
* The Covenant of Ashwood (8-24-25)
* If you can’t trust central bankers, then who can you trust? (8-23-25)
* Why Is The Elite Media Singing From The Same Hymnal About The Trump-Putin Summit? (8-17-25)
* Why Do Smart News Operations Sound So Uniformly Dumb So Often? (8-16-25)
* Nobody Is Coming (8-10-25)
* When Elites Restrict Our Speech, It’s Because They Love Truth, Freedom & Democracy (8-3-25)
Category Archives: Alliance Theory
Decoding ISIS
The rise of ISIS in 2013 and 2014 occurred in a vacuum created by the breakdown of state authority in Iraq and Syria. In the Syrian Civil War, the group used a strategy of selective alliance and aggressive expansion. It … Continue reading
Why Did The NFL Choose Bad Bunny For Its Halftime Show?
The New York Times reports: “League executives may be nervous about the Latin superstar’s outspoken stance on immigration, but their priority is attracting popular halftime performers.” The N.F.L.’s decision to book Bad Bunny for the 2026 Super Bowl halftime show … Continue reading
When Did The Super Bowl Become So Gay?
The transformation of the Super Bowl from a profane celebration of traditional masculinity into a sacred platform for “inclusive” health narratives and LGBTQ+ visibility reflects the shifting coordination strategies of the American elite alliance. This evolution followed a specific trajectory … Continue reading
Why Does The NFL Hate Its Fans?
The NFL’s push for diversity slogans, pink ribbons, and social justice messaging often feels hostile to its legacy fans because it represents a strategic shift from the profane (the game itself) to the sacred (moral status signaling). Using my four … Continue reading
Decoding Those Useless Sign Language Interpreters
The ubiquity of sign language interpreters at modern press conferences, even when high-quality closed captioning is universally available, reveals how a “profane” communication tool is transformed into a “sacred” ritual of institutional purity. The Shift from Profane Utility to Sacred … Continue reading
Decoding The Super Bowl
Gemini says: The Super Bowl is the ultimate “liminal” event in American life. It is the one day where the profane reality of a fragmented country is suspended to create a shared, ritualized experience. By applying your four favorite tools, … Continue reading
Decoding Pep Guardiola
ChatGPT says: Manchester City manager Pep Guardiola, according to Alliance Theory, is best understood as an alliance engineer who mastered legitimacy before dominance. His genius is not tactics alone. It is coalition construction inside elite football. Start with Barcelona. Guardiola … Continue reading
Decoding Sports Illustrated’s Bathing Suit Issue
When I was young, I looked forward to the Sports Illustrated bathing suit issue so that I could see gorgeous women way out of my league having fun in minimal clothing. In real life, intimacy is often frightening and I … Continue reading
Decoding Japan’s Election Results
Alliance Theory reads this election as coalition repair under external threat, not a swing on policy minutiae. At the center is Sanae Takaichi as a coalition focal point. She presented a clear alliance offer to median voters. Stability, speed, and … Continue reading
How Did Racism Become A Thing?
Prior to the 1920s, nobody talked about racism. How did racism become a moral category when it wasn’t used in Christianity, Islam, Judaism, and the pre-20th century philosophers and ethicists? Who invented the great evil of “racism” and how did … Continue reading