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"Luke Ford reports all of the 'juicy' quotes, and has been doing it for years." (Marc B. Shapiro)
"This guy knows all the gossip, the ins and outs, the lashon hara of the Orthodox world. He’s an [expert] in... all the inner workings of the Orthodox world." (Rabbi Aaron Rakeffet-Rothkoff) LATEST POSTS:
- Jim Goad (1961-2026)
- Moira Greyland
- Robert Oscar Lopez: The Inconvenient Witness
- Two Ledgers: Decoding the Gurus and the Price of Talk
- The Pervert’s Progress: Costin Vlad Alamariu and the Making of Bronze Age Pervert
- Curtis Yarvin: A Life Against Democracy
- Mark Helprin: A Life Against the Current
- Mark Brandt: The Man Who Asked Who Else Is Prejudiced
- John T. Jost: The Psychologist of Acquiescence
- Strange Bedfellows in the Academy: Alliance Theory and the Straussian Schism
- Tournier on Desmond Ford
- The Fence and the Blessing: How Jews Have Thought About Gentiles
- Tournier on Luke Ford
- Tournier on The Nostradamus Kid
- An Alliance Theory of Antisemitism
- Tournier on Cinema Paradiso and Desmond Ford
- The Self-Hating Jew
- The Alliance Theory in the Academy
- The Borrowed Robe: How Antisemitism Dresses in Each Age’s Virtue
- A Place For You
BEST POSTS:
- * The Enlightenment Wasn’t Enlightened (6-23-26)
* Mr. Burge Draws The Line (6-23-26)
* 'Improving on Democracy' (6-17-26)
* People Leak To People Who Are Fun (6-11-26)
* Why Does Australia Produce So Many Great Journalists? (6-11-26)
* Steve Wynn and the Press: Power, Litigation, and the Contest Over Las Vegas (6-3-26)
* Sheldon Adelson and the Journalists (6-3-26)
* The Vigilant Animal: Thinkers Who Reject the Myth of Human Gullibility (6-2-26)
* The Cost of Refusing the Misunderstanding Myth (6-2-26)
* Show Me How It Travels (6-2-26)
* The Norm Explainers (6-2-26)
* Centering Marginalized Voices (6-1-26)
* What would it look like if the Washington Post put its reader first? (6-1-26)
* What would it look like if the Financial Times put its reader first? (6-1-26)
* What It Would Mean for the Los Angeles Times to Put the Reader First? (6-1-26)
* What It Would Mean for The New York Times to Put the Reader First? (6-1-26)
* Why Wembanyama Lives on the Perimeter (5-31-26)
* The Emotional Palettes Of San Diego, Los Angeles, San Francisco & Sacramento (5-27-26)
* The Administrative Capital: Sacramento Legal Culture (5-27-26)
* San Diego - The Quiet Republic (5-27-26)
* The Quiet Bar: San Diego Legal Culture (5-27-26)
* SF v LA Legal Culture (5-27-26)
* Why Talent Travels Poorly Between San Francisco and Los Angeles (5-27-26)
* San Francisco and Los Angeles as Rival Models of Urban Access (5-27-26)
* Social Cliques in New York, 2026 (5-25-26)
* Social Cliques in San Francisco, 2026 (5-25-26)
* The Rival Courts of Washington (5-25-26)
* The City of Private Rooms (5-25-26)
Category Archives: Guru
Decoding The Greatest Motivational Speakers (12-12-23)
01:00 New Yorker: How to Build a Better Motivational Speaker: The upstart motivator Jesse Itzler wants to reform his profession—while also rising to the top, https://lukeford.net/blog/?p=15355853:00 Criticizing Israel on American campuses, https://www.unz.com/isteve/president-of-penn-shoved-out/55: Putting the con in conservative: https://rumble.com/v2nqqwe-putting-the-con-in-conservative-5-14-23.html56:00 Conservative cons, … Continue reading
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New Yorker: How to Build a Better Motivational Speaker: The upstart motivator Jesse Itzler wants to reform his profession—while also rising to the top
You don’t become a great motivational speaker ala Oprah and Tony Robbins by telling the truth. There are too many other people and institutions doing that. You become special by relaying something special, but few people have a trove of … Continue reading
Posted in Guru, Tony Robbins
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What Makes A Great Pundit?
My friend Ricardo posts on Twitter: “I’ve come back around on Richard [Spencer]. Not sure I ever really left. Truly the greatest pundit of his generation.” What makes a great pundit? What type of person seeks out a pundit? What’s … Continue reading
Decoding Decoding The Gurus, Part Two (8-2-23)
01:00 Decoding Decoding The Gurus, Part Two, https://lukeford.net/blog/?p=14954510:20 The Valley Exposed: Luke Ford, the outsider, https://www.dailynews.com/2007/06/06/the-valley-exposed-luke-ford-the-outsider/16:00 Column: A Democratic and Republican battled for Congress. They became unlikely friends, https://lukeford.net/blog/?p=14961319:00 Chris Mooney Discusses “The Republican Brain” with Jonathan Haidt and Chris … Continue reading
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Decoding Decoding The Gurus, Part Two
Part one. This decoding is a hard job because the podcast Decoding the Gurus (DTG) by academics Matt Browne and Chris Kavanagh is objectively impressive. Matt and Chris, however, seem unaware that they have their own subjective partisan left-wing hero … Continue reading
Posted in Academia, Guru, Journalism, Stephen Turner
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Decoding Skip Bayless (7-28-23)
01:00 Athletic: ESPN’s ‘First Take’: Skip and Stephen A. embraced debate, played the hits and changed TV, https://theathletic.com/4681066/2023/07/12/first-take-espn-stephen-a-smith-skip-bayless/04:00 Skip Bayless: How is sports media’s most hated man so popular?, https://sites.northwestern.edu/sliceofsports/skip-bayless-how-is-sports-medias-most-hated-man-so-popular/07:00 Mark Cuban destroys Skip Bayless, https://www.youtube.com/watch?v=xRaO1mN5EEM14:00 Beer, Babes, and Balls: … Continue reading
Posted in Guru, Skip Bayless
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Decoding Deep Left JOKL (7-24-23)
01:00 Israel on the brink, https://www.msn.com/en-us/news/world/far-right-government-in-israel-votes-to-limit-supreme-court-powers/ar-AA1eheDN?ocid=hpmsn&cvid=a803a22062674d7cbaf63868d91e5aef&ei=1103:00 Redbar Decodes Song, ‘Try that in a small town’, https://www.youtube.com/watch?v=EiDF4aqSsiY08:10 Decoding RFK’s alleged anti-semitism, https://www.youtube.com/watch?v=2l5bD96GTaI20:00 Deep Left Jokl’s Intro to the Channel (2023), https://www.youtube.com/watch?v=iN1VgvViUps51:30 Lukeford.com: Public Sex, celebrity and the internet, https://www.lukeford.net/Images/photos3/Derkits.pdf1:10:45 Elliott Blatt … Continue reading
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Decoding Bronze Age Pervert
01:00 Luke’s vision for humanity03:00 BAP’s secret decoder ring for the ancients18:00 Mencius Moldbug aka Curtis Yarvin21:00 Against the New Paganism, https://www.youtube.com/watch?v=tk1su1lt7bE49:00 Bronze Age Pervert is explicitly anti-Christian 1:03:00 Bronze Age Pervert’s Fascist Philosophy – ANALYSIS, https://www.youtube.com/watch?v=C0mb8TnTQ_81:07:00 Submit to Freedom: … Continue reading
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The Confluence of the Gurosphere
On a Patreon video called “The Confluence of the Gurosphere” released June 16, 2023, Chris Kavanagh said to Matt Browne: “I wanted to discuss with you… the…energies that cause the gurus to swirl together in ever-tightening cosmic spiral of shitness.” … Continue reading
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Are You Holding Out For A Hero? (6-4-23)
01:00 Filling the hole in your soul with heroes and gurus 06:00 Breaking erotic taboos 11:00 Decoding the Gurus: Elon Musk, https://www.patreon.com/DecodingTheGurus/ 15:00 Bill Maher, Richard Dawkins grievance mongering 18:00 RFK as an idiot detector, https://twitter.com/RichardHanania/status/1665489483024719872 19:00 Elliott Blatt joins … Continue reading
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