Category Archives: Streaming

Addicted To Livestreams

From this 2021 paper: * Indian users spend eight hours on various live streaming platforms, which is far more than the average six-hour trend globally (Ganjoo, 2018). These trends are visible on a regular basis. Recently, an incident was reported … Continue reading

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The role of wishful identification, emotional engagement, and parasocial relationships in repeated viewing of live-streaming games

From this 2020 paper: * As viewing and interactions with others increase, audiences develop certain psychological feelings, such as wishful identification with the celebrity live-streamers and emotional engagement with other viewers, which go beyond the vicarious experience of watching a … Continue reading

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Streamer Motives and User-Generated Content on Social Live-Streaming Services

From this 2016 study: * To stream or not to stream – that is the question plaguing the minds of people all over the globe. Ever since humanity discovered the wonders of social media people have also become unnervingly aware … Continue reading

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