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Category Archives: Green
I Bought A $200 Air Purifier For The Hovel
It seemed like a good investment. It finally arrived Friday. I had pure air all Shabbat! I went to this link and bought this. I have a carpet floor in the hovel and even at my busiest I spend 12 … Continue reading
Posted in Green, Personal
Tagged air purifier, carpet floor, hovel, new history, shabbat
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The Green Revolution
There is a revolution afoot — a green revolution! The rise of environmentally conscious companies – and by environmentally conscious, I don’t mean a few advertising gimmicks and a memorable slogan that misleads people, but an organization dedicated to improving … Continue reading
Posted in Green
Tagged advertising gimmicks, conscious companies, corporate citizenship, environmental leadership, green revolution, progressive approach
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Earth Day
When did Earth Day become another marketing ploy by companies with, at best, spotty environmental records? Retailers promote their "green" policies, encouraging consumers to shop, shop, shop. And yet, we never truly celebrate those brands that actually better the environment … Continue reading
Posted in Green
Tagged atmosphere, cleaning supplies, congratulation, consumers, earth day, harsh chemicals, job, marketing, Modesty, ploy, translation, workplace safety
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Greenwashing Their Soul
Here’s a follow-up to a previous post about efforts by Whole Foods to fool the public. The company, in the ultimate act of "greenwashing," wants special praise for offering consumers "100 percent" recycled paper bags. The campaign rests on the … Continue reading
Posted in Green
Tagged camouflage, corporate titans, duro bag manufacturing, earth day, environmental protection, false belief, grocery bag, legislators, masquerade, outlaw, plastic bags, plastic grocery bags, ray haynes, recycled paper bags, reputations, reusable bags, self interest, ways to improve the environment, whole foods, whole foods market
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Whole Truth
Whole Foods seems to be engaged in some incredible self-congratulation. In the ultimate "green" PR stunt, the company is boasting about its use of 100% recycled paper bags. To consumers, this promotion sounds wonderful: its a futher feel-good measure by … Continue reading
Posted in Green
Tagged coasts, congratulation, consumers, easy photo, enclaves, generosity, good measure, grocers, initiative, marketing, old stuff, pr stunt, publicity, quot, recycled paper bags, reminder, stamp of approval, whole foods, whole truth
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