Tag Archives: marketing

Earth Day

When did Earth Day become another marketing ploy by companies with, at best, spotty environmental records? Retailers promote their "green" policies, encouraging consumers to shop, shop, shop. And yet, we never truly celebrate those brands that actually better the environment … Continue reading

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Whole Truth

Whole Foods seems to be engaged in some incredible self-congratulation. In the ultimate "green" PR stunt, the company is boasting about its use of 100% recycled paper bags. To consumers, this promotion sounds wonderful: its a futher feel-good measure by … Continue reading

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