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Tag Archives: marketing
Earth Day
When did Earth Day become another marketing ploy by companies with, at best, spotty environmental records? Retailers promote their "green" policies, encouraging consumers to shop, shop, shop. And yet, we never truly celebrate those brands that actually better the environment … Continue reading
Posted in Green
Tagged atmosphere, cleaning supplies, congratulation, consumers, earth day, harsh chemicals, job, marketing, Modesty, ploy, translation, workplace safety
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Whole Truth
Whole Foods seems to be engaged in some incredible self-congratulation. In the ultimate "green" PR stunt, the company is boasting about its use of 100% recycled paper bags. To consumers, this promotion sounds wonderful: its a futher feel-good measure by … Continue reading
Posted in Green
Tagged coasts, congratulation, consumers, easy photo, enclaves, generosity, good measure, grocers, initiative, marketing, old stuff, pr stunt, publicity, quot, recycled paper bags, reminder, stamp of approval, whole foods, whole truth
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