The Green Revolution

There is a revolution afoot — a green revolution! The rise of environmentally conscious companies – and by environmentally conscious, I don’t mean a few advertising gimmicks and a memorable slogan that misleads people, but an organization dedicated to improving the way we use natural resources – is at the center of responsible corporate citizenship. Enter Spruce Industries (, a New Jersey-based company that is an innovator in the use of cleaning supplies. I have written previously about Spruce’s long-standing commitment to a green workplace; and want to more extensively showcase their progressive approach toward business success and environmental leadership. Let me start by applauding Spruce for their common sense: the company’s executives know that no matter how "green" a building is – no matter the number of accolades a building wins for saving energy or using recycled materials – all is for naught, unless you regularly clean that space with non-hazardous materials. Hence the popularity behind Spruce: all of its cleaning supplies – and there are many from which to choose – are safe, environmentally sound and effective. Incredibly effective. Consider some of Spruce’s clients: Gucci, Union County (NJ) Community College and Staten Island University Hospital. These clients are major influencers within their respective communities; and their selection of Spruce is a major form of validation, that a good building is a clean building. Take a moment to visit Spuce’s website, and learn more about this exciting business. The power of green equals green, or doing good enables you to do well.

About Luke Ford

I've written five books (see My work has been followed by the New York Times, the Los Angeles Times, and 60 Minutes. I teach Alexander Technique in Beverly Hills (
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