NOT wishing you a Shana Tova

Orit Arfa, who’s so hot she should be illegal, writes from Israel:

My inbox is filling up with a lot of spam, and it’s really annoying. The subject is invariably the same: Shana Tova.

I’ve been hearing from acquaintances with whom I haven’t spoken for years who probably hit "send" to everyone in their contact list; PR companies for whom it’ll be a good year if they get some press out of the people on their mailing list; random people whose names I don’t recognize. My particular favorites are those from old flames who take advantage of the Jewish New Year to reconnect with me. (Many singles out there use the holiday as an excuse to flirt–you know who you are…) It’s a Rosh HaShana spam fest, and it’s doubly annoying when they include files or pictures over 1 MB. Stop cramming my computer!

These Shana Tova greetings are impersonal and disingenuous. I know the majority of these Jewish spammers don’t really mean to wish me a good year. They’re being polite, getting over a formality, and kissing tails (and not the heads). But it’s not polite. It’s actually very rude. If you want to wish me a happy new year, personalize the greeting so that I know you mean it, send it to ME only, or else end up in my junk folder.

I completely agree. Unless you’re a hot chick who wants me, I don’t need your best wishes. What’s the point? It’s like going to a strip club. You can watch but not touch.

About Luke Ford

I've written five books (see Amazon.com). My work has been covered in the New York Times, the Los Angeles Times, and on 60 Minutes. I teach Alexander Technique in Beverly Hills (Alexander90210.com).
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