Flipping The Script

From the Chateau: Flipping the script works. It works because women can’t resist a man who won’t tidily play by the established, and oh so boring, rules. A coy man — a man who is as circumspect and judgmental and inscrutable as women normally are at the beginning of a courtship — triggers women’s attraction, much like a woman’s firm round ass and pretty face triggers attraction in men. Male coyness — aka the art of insinuating you are the one being chased — is so odd, and so at adds with biological, not to mention social, norms, that women are compelled to chase the man who effectively adopts such a conceit. A woman thinks to herself, or rather she subthinks to herself (because these thoughts never really materialize fully into conscious awareness):

“This man is coy for a reason. What is he hiding? And how amazing is this part of him he’s hiding? He hasn’t asked a question of me yet. Does he like me or not? I can’t tell. He must have other lovers at his beck and call. I feel strangely intrigued. I need to know more.”

Once a woman is put in this chaser pattern, the seduction is yours to lose. She will be the one readily offering information about herself to win your approval, while you will lean back, literally and figuratively, judging her harshly. For it is true that every woman, despite her boilerplate blather to the contrary, secretly wants to be judged by a man. That’s how she knows you’re better than the rest.

About Luke Ford

I've written five books (see Amazon.com). My work has been covered in the New York Times, the Los Angeles Times, and on 60 Minutes. I teach Alexander Technique in Beverly Hills (Alexander90210.com).
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