Why Aren’t Newspapers Doing Adsense Right?

The Los Angeles Times, for instance, could multiply their Adsense earnings by five or ten times if they simply did it the same way I do, blending the ads with the content (not setting them off in different colors, shadings, and containing them within borders), and using rectangular 336 by 256 ad blocks on top of content, etc (I’ve not had any complaints about it). Every professional news organization I’ve seen, including the Jewish Journal, does Adsense in a way that minimizes their earnings.

Why don’t people look to me as their example of how to do things right? I am like a light on a hill.

About Luke Ford

I've written five books (see Amazon.com). My work has been followed by the New York Times, the Los Angeles Times, and 60 Minutes. I teach Alexander Technique in Beverly Hills (Alexander90210.com).
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