From Chateau Heartiste: What advantage accrues a man who decides to cohabit instead of marry? Well, for one (and it’s a BIG one), women tend to let themselves go once they’ve extracted marital vows from their men. Here’s a referenced study which shows that once a woman gets what she wants from a man, she doesn’t (subconsciously) care anymore about pleasing him. (Study title is hilariously droll: “Entry into romantic partnership is associated with obesity”.)
Maxim #204: Modern marriage is a waiver of liability that relieves wives of the responsibility to remain attractive to their husbands.
Corollary to Maxim #204: The modern marriage waiver of liability does not extend to husbands, who must remain optimally attractive to their wives so long as the marriage is intact and the cost of failing in this responsibility is excessive.