The Effective Way to Combat Anti-Israel Activity on Campus: Public Relations

Jewish Press: There has been an incredible growth of anti-Semitism on college campuses in North America. Too often anti-Israel sentiment is simply a veiled and more culturally appropriate form of anti-Semitism. According to the Anti-Defamation League, anti-Semitic incidents on college campuses in the United States increased by 21 percent in 2014 when compared to incidents in 2013.

This past October, swastikas were painted on the Jewish fraternity house at Emory University in Atlanta, just one day after Yom Kippur, the holiest Jewish day of the year. In May 2014, it was discovered that professors at Temple University were participating in a listserv that contained anti-Israel and anti-Semitic rhetoric, including a denial of the Holocaust. And this March, a student at UCLA was initially rejected from applying to the Student Council’s Judicial Board because she was Jewish.

Much of this anti-Semitism stems from anti-Israel sentiment — or possibly vice versa; regardless, people feel emboldened these days to express anti-Israel and anti-Semitic views. But American Jews are not helpless; we can fight back. American Jewry needs to start valuing public relations to combat effectively anti-Israel bigotry and the Boycott, Divestment and Sanctions Movement on college campuses.

Unfortunately the activities of anti-Israel forces on campuses are only growing. According to Raphael Shore of Jerusalem University, after Operation Protective Edge during the summer of 2014, anti-Israel activity rose on college campuses in the 2014 fall semester alone by 46 percent. Nationally, sponsorship of anti-Israel events by university departments increased by 142 percent.

About Luke Ford

I've written five books (see Amazon.com). My work has been covered in the New York Times, the Los Angeles Times, and on 60 Minutes. I teach Alexander Technique in Beverly Hills (Alexander90210.com).
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