Saul Austerlitz writes for Tablet magazine:
Hier’s remarkable success is, in fact, the primary cause of his detractors’ dissatisfaction. “He’s like a high-rent, ethical version of Jesse Jackson and Al Sharpton,” said Luke Ford, a Los Angeles blogger who covers the Jewish world and has written about Hier. “A fantastic hustler. He knows how to work with the goyim, he’s a master of it, he knows how to do it in a way that brings status to him and to the Jews.” For his part, Hier has heard all the queries and complaints before and often jumps in to answer them—even before they have been asked. “Some of the critics say, ‘Why do you use stars?’ ” he told me. “Well, who should we use? We could say like this: Chaim Bernstein is narrating the first film, Shoshana Feldman is narrating the second film. That won’t go anywhere.”
…And some observers see Moriah’s appeal as even more directly linked to Hier. “Jews dominate Hollywood, and this guy is an authentic Jew. He’s Orthodox. So, he’s the real deal,” said Ford. “And so if you work for free for him, you’re doing the real thing for the Jews, and you’re enhancing your status in Hollywood. There’s no downside to it. You network with other powerful people in Hollywood, and it’s just win-win-win.” Ford argues that working with Moriah is a means of building one’s Hollywood cachet. “It’s like the opposite of saying anything bad about Jews,” said Ford, who mentions Mel Gibson’s tirades as an example of a career-ending anti-Semitic faux pas. “It shows how cool you are. It’s the ultimate fashion statement. And you’re doing it for someone who’s got a really good brand.”