Spin Lessons For The Mayor

From MayorSam:

If you’re a politician in trouble and you’ve been accused of being a bad boy, how do you turn around your opponents’ charges? The following are some Techniques for Truth Suppression by David Martin, author of America’s Dreyfus Affair:

Wax indignant. This is also known as the "how dare you?" gambit.

Characterize the charges as "rumors" or, better yet, "wild rumors." If, in spite of the news blackout, the public is still able to learn about the suspicious facts, it can only be through "rumors."

About Luke Ford

I've written five books (see Amazon.com). My work has been covered in the New York Times, the Los Angeles Times, and on 60 Minutes. I teach Alexander Technique in Beverly Hills (Alexander90210.com).
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