A friend posts to FB: Need to interview a branding and marketing expert about corporate pranks on April 1. Looking for someone who can speak to the topic in broad terms and not just promote their own client.
I post: I’ve got a few minutes if you call me now.
My friend messages: What’s your expertise in corporate marketing? I know you from other things.
Luke: I’m kidding.
Friend: Yeesh. That’s 10 seconds of my deadline I won’t get back.
