Running A Business Forces Me To Reach Out

So I felt like retreating from the world this morning, but I got an email from a doctor with some tips for establishing my Alexander Technique teaching practice (, so even though I felt like staying incommunicado, I picked up my phone and called and talked to the guy.

He told me to send him some business cards, so soon I’ll even be leaving the house (for the first time since 7am prayers).

I can be a misanthrope. I have a tendency to just sit back and observe life rather than participate in it. Starting a business, however, forces me to override my natural inclinations to keep to myself and to start connecting with others.

PS. I’ve noticed from my cold emailing the past two weeks that lawyers are the least likely to respond to me and that therapists, dentists and chiropractors are more friendly.

About Luke Ford

I've written five books (see My work has been followed by the New York Times, the Los Angeles Times, and 60 Minutes. I teach Alexander Technique in Beverly Hills (
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