‘I Find My Values In My Jewish Journal’

On page 23 of the latest Jewish Journal, there’s an ad from the Jewish Journal. It features Jonathan Fong, host of StyleWithASmile.tv and he declares himself an avid Jewish Journal reader.

The tagline for this series of ads? “I find my values in my Jewish Journal.”

I never thought about finding my values in a newspaper. Only the secular would use such a slogan. The religious take it for granted that their values are found in their sacred text (for Jews this is the Torah, for Christians it is the Bible, for Muslims it is the Koran).

It’s nice when what I read in the Jewish Journal reflects my values but I would never in a million years say “I find my values in my Jewish Journal [or insert any other publication].” That’s goyisha thinking.

About Luke Ford

I've written five books (see Amazon.com). My work has been followed by the New York Times, the Los Angeles Times, and 60 Minutes. I teach Alexander Technique in Beverly Hills (Alexander90210.com).
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