Mitt Romney Is The Road To Nowhere

David Brooks writes:

If Romney is the general election candidate, he will face hostility from independent voters, who value authenticity. He will face hostility from Hispanic voters, who detest his new immigration positions. He will face great hostility in the media. Even conservative editorialists at places like The Union Leader in New Hampshire and The Boston Herald find his flip-flopping offensive.

But his biggest problem is a failure of imagination. Market research is a snapshot of the past. With his data-set mentality, Romney has chosen to model himself on a version of Republicanism that is receding into memory. As Walter Mondale was the last gasp of the fading New Deal coalition, Romney has turned himself into the last gasp of the Reagan coalition.

If any Republican candidate is going to win this year, he will have to offer a new brand of Republicanism. But Romney has tied himself to the old brand. He is unresponsive to the middle-class anxiety that Huckabee is tapping into. He has forsaken the trans-partisan candor that McCain represents. Romney, the cautious consultant, is pivoting to stress his corporate competence, and is rebranding himself as an Obama-esque change agent, but he will never make the sort of daring break that independent voters will demand if they are going to give the G.O.P. another look.

The leaders of the Republican coalition know Romney will lose. But some would rather remain in control of a party that loses than lose control of a party that wins. Others haven’t yet suffered the agony of defeat, and so are not yet emotionally ready for the trauma of transformation. Others still simply don’t know which way to turn.