My Relationship With My Readers/Viewers

I’ve come to see my Youtube show, podcast and blog as a conversation and therefore a type of relationship with my audience. This thing we’re doing is not primarily about information or entertainment, or arriving at definitive conclusions. It’s about relating.
I relate to my readers, listeners, and viewers, I hear back from them, we meet up on the phone or in real life, and as a consequence I have built up a small community with some wealth and influence.
I talk to my friends regularly, not to arrive at definitive conclusions on anything, but because I enjoy their friendship. Same with my show. I like making money, but even more importantly, I like making friends.
When you arrive at conclusions, you instinctively defend them to the death. I prefer to have as few partisan attachments as possible. No sacred cows is my mission statement.
I like the Alexander Technique insight that all beliefs are just unnecessary muscular tension.

About Luke Ford

I've written five books (see My work has been followed by the New York Times, the Los Angeles Times, and 60 Minutes. I teach Alexander Technique in Beverly Hills (
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