Common advice that performers get is to “just be yourself and have fun.” That’s all right advice, but if you are performing on radio or TV or Youtube, you need to be a heightened and cleaned up version of yourself. I bring about six times my normal level of energy to my Youtube show, or about three times the energy I’d bring to a speech. Also, you need to prepare. Just taking care of the technical aspects of my Youtube show takes a minimum of 15 minutes (erecting the green screen, checking the video, making sure of the correct focus, putting in the title of the show and relevant links, having back up audio and video to play, sending out invites to guests to join, etc… During the pandemic, I’ve been reading a book a day.
"Luke Ford reports all of the 'juicy' quotes, and has been doing it for years." (Marc B. Shapiro)
"This guy knows all the gossip, the ins and outs, the lashon hara of the Orthodox world. He’s an [expert] in... all the inner workings of the Orthodox world." (Rabbi Aaron Rakeffet-Rothkoff)
"This generation's Hillel." (Nathan Cofnas)