After several months of record-breaking traffic our alternative media webzine suffered a sharp blow when it was suddenly purged by Facebook at the end of April. Not only was our rudimentary Facebook page eliminated, but all subsequent attempts by readers to post our articles to the world’s largest social network produced an error message describing the content as “abusive.” Our entire website had been banned.
Facebook publishes a monthly report cataloging its actions to eliminate “improper content,” and although our publication was probably one of the largest and most popular ever so proscribed, the explanation provided was remarkably cursory, with our name mentioned in only two scattered sentences across the 47 page document.
Our investigation linked this network to VDARE, a website known for posting anti-immigration content, and individuals associated with a similar website The Unz Review.
Although the people behind this operation attempted to conceal their coordination, our investigation linked this network to VDARE, a website known for posting anti-immigration content, and to individuals associated with a similar website The Unz Review.
As I’ve previously discussed, characterizing our alternative media publication as an “anti-immigration” website “similar” to VDare seemed utterly bizarre considering that only about 0.2% of our 2020 content was republished from that source and many months had elapsed since we had last featured a piece on immigration. So I strongly suspected that the claim merely served as an excuse.
I don’t use Facebook or other social networks myself, and noticed little reduction in our daily traffic following that purge, which seemed to underscore our lack of reliance upon social media. But a week later, this abruptly changed, and our regular daily readership dropped by a significant 15-20%, hardly a crippling blow but quite distressing, setting us back many months of previous growth.
This puzzled me. Why would the Facebook ban have had such limited initial impact but then suddenly become so much more serious? Eventually I discovered that a second even more powerful Internet giant had also banned us, which explained the sharp drop. Our entire website and all its many millions of pages of serious content had been silently deranked by Google, thus eliminating nearly all our incoming traffic from search results. A few quick checks confirmed this unfortunate situation, best illustrated by a particularly striking example.
Just over a decade ago, I had published an important article entitled The Myth of Hispanic Crime, and for ten years it had always placed extremely high in Google searches, generally being ranked #2 across the 52,000,000 results for “Hispanic crime” and also #2 among the 139,000,000 results for “Latino crime.” The impact of my analysis on the heated public debate had also been quite considerable, and a few years ago a leading academic specialist even asked me to blurb his book on that subject. But my article had now vanished from all such Google searches.
