Author Archives: Luke Ford

About Luke Ford

I teach Alexander Technique in Beverly Hills (Alexander90210.com).

NYT: The Rabbi Whisperer: A Playwright Helps Sermon Writers Find Their Voice

Sarah Maslin Nir writes in the New York Times on Sep. 14, 2023: Michele Lowe, a former advertising executive, coaches religious leaders on how to write sermons with a little “zetz.” This is her peak season. Football players have the … Continue reading

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The Jurisdictional Wars: Alliance Theory and the Battle for Inspiration Authority

Clergy coaches, preaching trainers, homiletics consultants, and leadership developers in the industry that teaches clergy how to be more inspiring do not compete for authority by saying they want power. They compete by invoking spiritual, rhetorical, and congregational languages that … Continue reading

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The Clergy Inspiration Business

Grok says: This space blends homiletics training, sermon coaching, pastoral leadership development, and high-ticket masterminds/certification programs for clergy. Rankings reflect commercial scale (coaching retainers, online courses, certification programs, conferences), influence on actual pastors, and reach through books, podcasts, and denominational … Continue reading

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The Ten Biggest Names In The Rabbi Inspiration Industry

Grok says: This is the specialized world of Jews teaching rabbis how to inspire — focusing on homiletics (sermon coaching), rabbinic leadership development, pulpit presence, spiritual communication, and congregational inspiration. Rankings combine program scale (fellowships, master classes, certifications), reach among … Continue reading

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The Jurisdictional Wars: Alliance Theory and the Battle for Self-Help Authority

Gurus, coaches, authors, and influencers in the self-help industry do not compete for authority by saying they want power. They compete by invoking transformational and empowerment languages that frame their claims as fidelity to personal growth, loyalty to mindset mastery, … Continue reading

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The Fictions We Live By

“Social life depends on these kinds of shared fictions. When an agreed-upon story appears, people often accept it even when they have doubts.” (Rob K. Henderson) American social life runs on stories that are treated as real enough to organize … Continue reading

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The Jurisdictional Wars: Alliance Theory and the Battle for CEO Coaching Authority

Leaders and researchers in the AI industry do not compete for authority by saying they want power. They compete by invoking technical, ethical, and civilizational languages that frame their claims as fidelity to safe AGI development, loyalty to accelerating human … Continue reading

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The Jurisdictional Wars: Alliance Theory and the Battle for CEO Coaching Authority

CEO coaches and executive leadership coaches do not compete for authority by saying they want power. They compete by invoking transformational and performance languages that frame their claims as fidelity to executive excellence, loyalty to peak leadership, or responsibility for … Continue reading

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NYT: Why Are So Many Democratic Politicians So Far Out of Touch?

Thomas B. Edsall writes in the New York Times: In January 2025, when the U.S. House took up legislation to bar trans women’s participation on women’s sports teams, all but two Democratic representatives — Henry Cuellar and Vicente Gonzalez — … Continue reading

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The Jurisdictional Wars: Alliance Theory and the Battle for Spiritual Authority

Gurus, coaches, and teachers in the spirituality business do not compete for authority by saying they want power. They compete by invoking spiritual and consciousness languages that frame their claims as fidelity to awakening, loyalty to higher vibration, or responsibility … Continue reading

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