The Game of Our Lives: The Meaning And Making Of English Football

Here are some highlights from this 2015 book by David Goldblatt:

* Sir Richard Turnbull, the penultimate governor of Aden, told Denis Healey, then Britain’s defense secretary, that, “When the British Empire finally sank beneath the waves of history, it would leave behind only two monuments—one was the game of association football, the other was the expression ‘Fuck off’.” 1 Spoken in the mid-1960s as the last remnants of the British Empire were abandoned, Turnbull’s predictions were perhaps overly pessimistic. A case can still be made for the lasting impact of English jurisprudence, engineering, and education. The canon of English Literature may not have the demotic presence of rough Anglo-Saxon cursing, but it continues to shape the linguistic imagination of much of the world. Yet Turnbull was right to believe that among the most important legacies of nearly two centuries of global influence was a product of working-class industrial Britain. Cricket, the game of gentlemen, would leave its mark in much of the Empire, but football, the game of the people, would be present everywhere.

* Football is a complex phenomenon with family resemblances to many other cultural forms but identical to none. In its capacity to gather significant numbers of people on a highly regularized calendar, in a highly ritualized fashion, and, on occasion, to create moments of community and collective ecstasy, it has something of the church about it. Shorn of any religious dimension, it is closer to the theater. Like the cultures of music it combines a professional commercialized circuit with a huge web of amateur organizations and a great hinterland of informal play and practice. And ultimately, when seen not just as a sequence of unrelated individual matches but as the multicharacter, multilayered narrative of a season, football’s closest competitor is soap opera. On their own territory, football gives all of these activities a run for their money.
Both soap operas and professional football are significant components of Britain’s popular culture, but they are sharply separated by gender. Soaps retain a predominantly female audience and offer an infinitely more gender-balanced array of characters. Football, despite marginal shifts in the composition of its crowds and the growth of grassroots women’s football, remains an overwhelmingly masculine world. The leading British soap operas attract regular audiences that are easily in excess of most live football and collectively offer a weekly program at least as extensive as the football fixture list. Coronation Street and EastEnders , the old form of the genre, have the same kind of narrative and romantic connection to working-class urban Britain that football has acquired. The shows, like football, find themselves referenced and debated in a variety of other media, their stars endlessly featured in other contexts and their storylines taken as a sustained real-time commentary upon contemporary events. Football now manages all these and on a scale equivalent to the entire genre of soap opera. Moreover, beyond the emotionally disturbed, the soaps do not evoke collective ecstasy or carnival, nor do they provide the bedrock of collective identities. The Church, the theatre, festivals, and soap operas—football has acquired a place in British culture that exceeds them all, for it alone is the equal of each in their own domains of ritual, performance, ecstasy, and national narrative.
The sheer volume of newsprint and digital space occupied by football is the most obvious marker of the game’s ubiquity.

* Perhaps a better measure of football’s new cultural weight than the sheer volume of news output or the uncountable hours devoted to video games in bedrooms across the nation, was the degree to which the game had become the subject of other cultural forms. Television, although it had covered football for over two decades from the mid 1960s to the late 1980s, had never really explored its possibilities beyond the sports slots. Outside of highlights shows and Football Focus , there were just a handful of documentaries and one-off dramas, like John Boorman’s Six Days to Saturday or Jack Rosenthal’s comedy Another Sunday and Sweet FA . In the 1990s this changed. Fantasy Football League brought together the worlds of stand-up comedy, the chat show and football fanzine trivia, the hosts both languorous and loquacious stitching it all together from the couch. Drama departments, which had steered clear of football, dipped their toes in the water: Cheri Lunghi took on the dressing room as The Manager , in which, quite unbelievably for the time, a woman was made the coach of a struggling professional men’s team; Arthur Smith’s bitter sweet comedy A Night with Gary Lineker was hugely popular on TV and in the theater. ITV ran its sex, shopping, and shooting soap Footballers’ Wives . Sky made ten series of Dream Team, Roy of the Rovers for the Premiership era, reduced eventually to Dynasty levels of implausible plot line, death, and betrayal. 8
From almost a century of cinema up until 1990, British football had been featured in just a handful of films: the backdrop to a whodunnit in the 1939 Arsenal Stadium Mystery ; the jaunty art-house documentary Goal! —the official film of the 1966 World Cup; in the early 1980s, there was the sweetly observed teen romance of Gregory’s Girl ; and the hapless hi-concept of Sly Stallone’s Victory , Hollywood’s take on “football meets the prisoner of war escape movie.” They were all eclipsed by the short, but utterly heart-rending, football sequence in Ken Loach’s Kes , in which Brian Glover’s PE teacher treats a coaching session as a chance to regress to his inner playground bully. The last twenty years, by contrast, have seen dozens of football movies released. The Sisyphean task of bending the arc of a Hollywood script to English football culture was tried again, but both Goal! and When Saturday Comes looked clunky and clichéd. A slew of hooligan movies, drawing on the new genre of hooligan memoirs, were equally dismal. Bend It Like Beckham had the easy charm of Gregory’s Girl transported from new-town Scotland to multi-ethnic London, but was slight. Mike Bassett: England Manager —a low-budget comedy about the trials of the England manager—had its moments, but it paled beside the real thing: Channel 4’s documentary Impossible Job , which followed Graham Taylor’s final days as England manager, was cruelly funny but bathed in the most acute pathos. As with so many attempts to dramatize football, fiction has found it hard to compete with football’s own spontaneous capacity for narrative. The art-house montage Zidane , released in 2007 and produced by the Turner Prize–winning artist Douglas Gordon and French filmmaker Philippe Perreno, succeeded by abandoning abandoning narrative entirely. Only The Damned United , an adaptation of David Peace’s coruscating novel about Brian Clough and his time at Leeds United, and Ken Loach’s Looking for Eric have risen to the challenge. Loach’s film manages this by combining Mancunian magic realism with Ealing Comedy , gently telling the tale of a struggling post-office worker and Manchester United fan who sorts out his life with the help of a magical Eric Cantona, played by himself.
Neither TV nor film was ever going to bestow serious cultural capital on football. Its elevation in British cultural life owed more to the sudden engagement of key members of its male literary elite with the sport. What sporting energies had existed among British writers had hitherto been directed elsewhere, towards cricket especially, but the haul of literary encounters with football was meager. 9 In the 1980s and early 1990s this changed. Martin Amis, Julian Barnes, Sebastian Faulks, Geoff Dyer, Blake Morrison, and Nick Hornby all published pieces on football. The leading literary journals, previously football-free zones, took note. Karl Miller, editor of the London Review of Books , started commenting on the 1990 World Cup in the magazine’s Diary section, while the following year Granta published Ian Hamilton’s Gazza Agonistes . 10 Literary England had deemed football a permissible topic of inquiry, but despite this rapprochement football acquired only a very marginal place in the fictional landscape, more often than not used as a jokey satirical stage, like its cameo in Marin Amis’s London Fields . 11 Rare exceptions to this have been D. J. Taylor’s English Settlement , in which money laundering at a south London club becomes entangled in a wider story about the rise of the city, David Peace’s The Damned United and its follow-up Red or Dead , which fictionalizes the football life of Bill Shankly. 12
Of all the arts, poetry’s relationship to football has been the easiest and closest, an amity facilitated by the shared interest of poets and crowds in chants, rhythm and rhymes. Three of the most significant postwar poets—Philip Larkin, Seamus Heaney, and Ted Hughes—all found space for football as a potent childhood memory or a telling element of the urban landscape. 13 In the last twenty years poetry and football have moved closer together. Brighton and Hove Albion made Attila the Stockbroker, the postpunk poet and troubadour, club poet in residence; Ian McMillan was awarded a similar position at Barnsley. Andrew Motion, when Poet Laureate, backed the establishment of a nationwide football laureate. 14 More substantively, Tony Harrison’s “V,” still the most significant poetic reflection on the end of industrial Britain, drew widely on the oppositional and conflictual imagery of the game. Motion’s successor, Carol Ann Duffy, wrote a poem for the nation on David Beckham’s Achilles Heel, while Simon Armitage declared that “I’d always thought of poets as the goalkeepers of the literary world.” Don Paterson, one of Scotland’s leading modern poets, framed his own poetic account of national postindustrial decline through the story of a failing football club in his long collection Nil Nil . 15
The Royal Family had graced football with their official patronage, and their actual presence on the big occasions, since before the First World War, but they had hitherto been studiedly nonpartisan. In the last decade the royal house has let it be known that Her Majesty is a fan of Arsenal, a preference inherited from her mother.

* both the archbishop of Canterbury, George Carey, and the chief rabbi, Jonathan Sacks, were very public Arsenal supporters.

* The language of faith and salvation, miracles and curses is long established in the game, but in the absence of any real belief in the supernatural or the divine, let alone an established theology and morality, the comparison simply will not hold. What remains of religion in a secular world—and Britain has become among the most secular of societies—is the abiding need for collective energies, identities, and shared meanings. As Durkheim put it over a century ago, “The only way of renewing the collective representations which related to sacred things is to retemper them at the very source of religious life, that is to say in assembled groups . . . men are more confident because they felt themselves stronger; and they really are stronger because forces which are languishing are now reawakened into consciousness.” 7 In recent years the British public has assembled in increasing numbers, not only at football, but other sporting occasions, occasions, evangelical gatherings, carnivals, street parades, music festivals, royal celebrations, and urban riots.
Why? Secularization is not the only social change at work here. The passing of industrial Britain has thinned the great crowds that once assembled in huge workplaces and fragmented the communities of the old urban working class. There have been immense individual gains from breaking with the narrow life courses and suffocating conservatism of these communities, but as the growth of these new postindustrial crowds suggests, there is also now a longing for the communal and the public in an individualized and privatized world. Perhaps the most salient social change of all in modern Britain is the fact that we increasingly live alone.

* Eating together, our most basic common activity, has become less prevalent in households of all kinds. By contrast, we go to the football match together and not just as a single unstructured mob, but as couples, families of all kinds in various cross-generational combinations, as well as in loose skeins of acquaintance and tight networks of friends: less than 10 percent of football crowds go to the game alone. We also, increasingly, live apart. The long-term polarization in the distribution of wealth, in England, combined with the geography of the housing market and schools, has produced a society in which rich and poor, indeed every gradation of the class culture, are less likely to live and learn in a broad social mix. 9 Football, by contrast, remains a place of social mixing, where crowds gather and make space, if only for a short moment, truly public.

* John Crace described the close connection between his mental well-being and going to the football. “At the best of times the idea of milling with crowds of shoppers on the high street makes me anxious and homicidal. Yet even when I’m nuts, I feel safe in a football crowd: over and beyond a sense of common purpose. I feel as if I am in a bubble, where there’s nothing getting between me and the moment . . . there is no me: only football. It is the most perfect time off, time out from myself.”
Or Nick Hornby, depressed, on the way to the game after visiting his shrink: “I felt better, less isolated, more purposeful . . . I no longer had to try to explain to myself where I was going or where I had been.” In this guise football appears as a salve for the fragmentation of society and the psyche, for the diseases of affluence rather than the cruelties of poverty.
Finally, there is the longing for narrative, for stories that make sense. This includes the match itself, but more than that, in an era of incredible social and technological change, football offers a sense of how each match and each season fits into a wider and meaningful narrative of personal, sporting, and social history. Certainly the football memoirs and oral histories of the last two decades have often been set over the course of a whole life of watching football and structured structured around the transition from childhood to adolescence, from adulthood to middle age. They invariably track the shifts from the postwar consensus (the golden age of the terraces) to the death of social-democratic industrial Britain (the rise of hooliganism, Thatcherism, Hillsborough, and its aftermath) to the emergence of the deregulated, globalized and deeply polarized postindustrial economy of the twenty-first century (the era of the Premier League). Nearly all are afflicted by a real melancholy that entwines the coming of age with the loss of a gilded if problematic past. From the very earliest days of its new commercialism football was simultaneously serving as a giant obituary notice for the death of industrial Britain, the passing of a masculine working-class world, rough but impassioned and alive, and its replacement with the comfortable but effete bourgeois world of the high arts. As David Thomas predicts, in the Daily Telegraph:
“A decade or two from now, the roar of the crowd may well have dwindled to an appreciative murmur as upscale audiences applaud the subtle interplay of footballers moving with balletic grace.… But as dusk approaches, the ghosts of footballing legends, will look down from on high. They’ll remember the passion. They’ll think of the steam as it rose from a pulsating, shouting, singing crowd, who watched hard men play a hard man’s sport.”

* Like any imagined community, the English football nation is predominantly a mediated occasion. England’s games are, for most, a television experience. But in a telling parallel with much of the nation’s political conversation, the tone of media coverage has consistently been set by the tabloid press. Over the two decades since the 1990 World Cup the steady decline in newspaper sales, and the huge expansion of space for football in the broadsheet press as well as on TV, radio, and Internet, have diluted the impact of the tabloids, but they remain the most powerful voices. Their contribution has been fourfold. First and foremost they have consistently set the narrative arc of every tournament in which England have played. That arc runs from the generation of overinflated expectations to the splenetic recriminations and vacuous post mortems that follow defeat. Secondly, within that arc, the press have elevated the role of the England manager in the story and then pursued a highly personalized and vindictive agenda usually reserved for politicians in their sights. Thirdly, the tabloids have taken the lead in framing England’s opponents in terms of comically antiquated stereotypes. And, fourthly, as sex and violence sell, the press have gone looking for such stories. In the 1990s they simultaneously pilloried and delighted in the violence that accompanied many of England’s games, actively searching out trouble.

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Day 35 Down Under – I Am On The Ledge And The Tide is Coming In

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Guillaume Faye, the Golden one and the metapolitical legion

Professor Ico Maly writes in 2021:

Metapolitics 2.0 is deeply woven into the new media system. The impact and the influence of The Golden One, and thus his role in the distribution of far right ideology, cannot be reduced to his content alone. We have to understand it in relation to online persona and thus also the digital and algorithmic environment in which he produces his voice. The management of visibility, as well as avoiding non-visibility, is a constant worry for all actors in this media system. Making yourself visible is thus critical for all ideological projects. Over The Golden One’s long social media career he has proven himself a master of this game. Further he has remained fully integrated on all major digital platforms (YouTube, Twitter, Instagram and Facebook) for almost a decade. He used the affordances of each platform and adopted classic influencer techniques to grow an audience, keep that audience, and build a community around him.

Key to any contemporary metapolitical project is thus being and staying integrated in each platform’s culture and adjusting to community rules. It is their integration in the new media ecology that allows them to become so influential. Since the end of 2020, the Golden One has struggled to remain integrated. His personal Instagram and Facebook accounts have been deleted. He is now using his existing mainstream accounts to move his audience to new platforms like GAB and Telegram. In a desperate attempt to remain on YouTube, he has announced that he will stop posting political videos there. His attempts to reinstate his Instagram and maintain his YouTube account show us just how important mainstream digital media are for the metapolitical project.

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WHO’S WHO IN THE DISSIDENT RIGHT: BRITTANY PETTIBONE

Colin Liddell writes:

As an e-THOT, it can safely be assumed that she has no ideas, originality, or authenticity of her own worth commenting on. So, why even mention her in a serious compendium like this?

The main and perhaps only reason to keep tabs on Brittany is as an “historical artefact” demonstrating how the combination of social media and thottery became conduits for the degenerative sub-intellectual and sub-ideological content that undermined the once potent force known as the Alt-Right. From a high-IQ, “Apollonian” movement, forging a future spiritual and philosophic elite, it instead transmuted into an impotent, infantalised, emotionalised, and over-feminised hot mess, which is where it kind of remains today.

Characters like Brittany played their part in this tragic downward spiral.

Luckily, I don’t have to do all the tedious research to demonstrate this, as a hard-working academic at a Dutch university has spent years trawling through Pettibone’s Twitter and other social media to build up a convincing picture of how she was turned from an apolitical airhead with a petty interest in sci-fi writing into part of the mooing herd of Alt-Righters stumbling off the conspiritard and meme cliffs.

The academic, Professor Ico Maly details how Pettibone was a nobody on Twitter with low engagement until she started to pick up on the noise generated by the Alt-Right and Trump’s presidential run, and started to tentatively chime in, about one month before the election in November 2016.

Professor Ico Maly (in the Culture Studies Department, Tilburg University in the Netherlands) writes in this 2020 paper:

Far-right movements, activists, and political parties are on the rise worldwide. Several scholars connect this rise of the far-right at least partially to the affordances of digital media and to a new digital metapolitical battle. A lot has been written about the far-right’s adoption of trolling, harassment, and meme-culture in their metapolitical strategy, but researchers have focused less on how far-right vloggers are using the practices of influencer culture for metapolitical goals. This paper tries to fill this gap and bring new theoretical insights based on a digital ethnographic case study. By analyzing political YouTuber and #pizzagate propagator Brittany Pettibone, this paper contributes to our understanding of radicalization processes in relation to the use of digital media.

…Mainstream digital media like YouTube, Facebook, Twitter, and Instagram are used by radical right and far-right actors in connection to niched websites, boards, crowd funding platforms, click farms, bot-networks, and alt-tech to engage in a metapolitical battle: a cultural or ideological war for hegemony.

The Alt Right works in niches because the mainstream means of cultural production (New Yorker, New York Times, Harvard, etc) are shut to them.

Ico Maly writes: “The appropriation of digital culture and digital technologies has changed the metapolitics of the far-right. Not only the intellectual, but also the activist, the politician and the prosumer are now imagined as part of the new right metapolitical battle.”

Colin Liddell points out that prior to 2014, the Alt Right was primarily a written medium, but after 2014, it became primarily a lower IQ podcasting and livestreaming and s***-posting medium.

Maly:

* People do not radicalize in relation to abstract phenomena, but in relation to (a network of) very specific individuals, websites, channels, and discourses. The Trump campaign under Steve Bannon succeeded in connecting several of these niches together (the so-called alt-right, incels, #maga-activists, 4channers, anti-feminists, pizzagaters) in one movement…

* At its core, every new right metapolitical project is about the
production and hegemonization of an ideology that rejects liberal democracy, the left and the (radical) Enlightenment tradition in general.

* micro-celebrity should be understood as ‘a self-presentation technique in which people view themselves as a public persona to be consumed by others, use strategic intimacy to appeal to followers, and regard their audience as fans’…

* This “edited self,” as García-Rapp and Roca-Cuberes (2017) call it, is at the same time a product of the internal norms of each community (shaping its discourses, styles, looks, and ideologies) and the technical affordances and the media-ideologies connected to the platform (visible in its community standards and norms), and the intrinsic features of online content. Influencer culture is thus a socio-technical assemblage: the voice and performance of the social media influencer is not entirely
“free,” but a product of socio-technologic interaction between the vlogger, the platform(s), his or her followers, and the larger niche in which the influencer acts.

* Influencers are an integral part of the so-called attention-economy or what Venturini calls the ‘economy of virality’ (Venturini 2019, p. 133). They capture the attention of the users and activate them (García-Rapp and Roca-Cuberes 2017). Audience labour (Fisher 2015), or more specifically, the interaction between people, interfaces, and algorithms, is the fundament of the contemporary digital economy. This audience labour and attention is measured, quantified, and standardized in the form of “reach,” “views,” “interactions,” “likes,” and “shares.”

* Such claims give readers the impression that those recommendation algorithms work independently and overrule human agency. New research shows that YouTube’s recommendation mechanism does not promote inflammatory or radicalized content (Ledwich and Zaitsev 2020). Both claims do rely on a technological determinism, as they seem to understand the algorithms as completely independent actors. By adopting an ethnographic interactionist approach, the focus is not on the algorithms and the platforms alone, but on what people do with interfaces and algorithms.

* …Pettibone links to a thread from the infamous pro-Trump-reddit
/r/The_Donald as “proof” that the Democratic party organized pedophilia rings. The whole thread is based on one email from performance artist Marina Abramovic to John Podesta in which she says that she is ‘looking forward to the Spirit Cooking dinner at my place’ (Wikileaks 2016). In those tweets, Abromovic’s arty “dinner party” concepts called Spirit Cooking were de-contextualized. They were now read literally as an invitation for “occult/magic gatherings” where children were molested and
murdered. Art—fiction—was turned into “reality.” This re-entextualization has had profound and powerful effects, as it was the start of a new conspiracy theory—Pizzagate…

* In less than one month, Pettibone developed a feel for hashtags and tapped into very successful ones like #DNCleak2, #spiritcooking, #ClintonCult, and #SavetheChildren. The success of these hashtags was not only a matter of organic uptake. Twitter found that 5% of the activity related to the #podestaemail hashtag came from bots (O’Sullivan 2018). The #spiritcooking hashtag was supported by the Russian internet agency (DiResta et al. 2019) and the #pizzagate hashtag was also pushed by
extensive bot-activity, primarily focused on internationalizing the affaire (Guenon des Mesnards and Zaman 2018). This made pizzagate into a global phenomenon getting global traction. Pettibone’s hashtag tactics helped turn Brittany Pettibone, the aspiring teenage writer, into an influential political tweep playing a major role in spreading the #pizzagate conspiracy theory…

* Pettibone, together with the Canadian far right YouTuber and activist Lauren Southern, started travelling to Europe and published vlogs on
their travels and especially on the identitarian movements and their actions in Europe.

7. From Activist Tweep to Metapolitical Influencer

In less than one year after her first political tweet, Pettibone had acquired large visibility—a key value within the attention economy (García-Rapp and Roca-Cuberes 2019)—within the global far right
niche. The name Brittany Pettibone had become a brand with a substantial audience of alt-right and identitarian activists. In the next months and years, she would capitalize on this position. Since May 2017, Pettibone started to craft her channel around her own personality. The banner ‘Virtue of the West’ was replaced by a professionally crafted intro positioning her name and her own logo.

In less than one year after her first political tweet, Pettibone had acquired large visibility—a key value within the attention economy (García-Rapp and Roca-Cuberes 2017)—within the global far-right
niche. The name Brittany Pettibone had become a brand with a substantial audience of alt-right and identitarian activists. In the next months and years, she would capitalize on this position. Since May 2017, Pettibone started to craft her channel around her own personality. The banner ‘Virtue of the West’ was replaced by a professionally crafted intro positioning her name and her own logo.

Since April 2017, we also see that Pettibone more regularly starts to use her Instagram account, giving her followers more insight in “the back office” of her political activism and seemingly giving unfiltered access to her private life. This influencer practice is commonly understood as “networked intimacy.” The concept was initially introduced to try to understand how people use digital media to make friends or to display intimacy in the context of social media (Miguel 2018). In relation to influencers, it has gotten a slightly different meaning. Networked intimacy has become an instrument to bind audiences to the influencer and create a perception of authenticity.
Whereas in 2016 pictures on Pettibone’s Instagram mostly showed typical family pictures, we see a clear break in 2017. From her invite to Trump’s inauguration, over selfies with Lauren Southern to her performance at the Free Speech Rally in Berkeley in April 2017: Instagram was now regularly
used to give her fans a look behind the scenes of her activist life. With the exception of some old #TBT pictures—showing her travelling with friends, celebrating her dog’s birthday and pictures with her family—most pictures were now carefully staged and stylized to contribute to her brand as an “important activist.” The intimacy of these “old family” #TBT photos were re-entextualized in a political context and blended with more glamorous pictures reminiscent of fashion shoots with behind the scenes pictures and stories on her political activism. Influencers, Hou (2019) argues, try to create an aura of authenticity through the (interactive) representation of the intimate and private self.
A practice Hou calls staged authenticity. A good example of how Pettibone uses staged authenticity for metapolitical goals is her wedding. In the weeks and months before her wedding with Martin Sellner (see Figure 8)—a key figure within the pan-European identitarian movement Generation
Identity—followers on her Instagram could see her getting her wedding ring sized, kissing Martin Sellner on a carriage under the caption ‘Du bist die liebe meines lebens,’ and pictures of both giving their wedding vows in a church on the Austrian countryside.

* Uptake refers to (1) the fact that within the digital ecology users are not only consumers but also (re)producers of discourse, so-called prosumers (Miller 2011) and (2) that algorithms and the interfaces of digital media play an important role in the dissemination and reproduction of ideas (see Maly 2019a, 2020c). Uptake through human and non-human actors (from bots to the algorithms organizing the communication on a platform) has become a crucial part of any political and metapolitical battle. Metapolitical messaging in the digital age is thus not a linear process between sender (the intellectual) and receiver (the people), but involves a multitude of human and non-human actors that
are all potential senders and receivers. This “uptake” is as crucial as the input.

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The Barcelona Complex: Lionel Messi and the Making–and Unmaking–of the World’s Greatest Soccer Club

Simon Kuper writes in this 2021 book:

* By 1970, they had developed a revolutionary new brand of football, one that would help shape the sport for the next fifty years, especially in the Netherlands and Barcelona. Ajax people didn’t really have a name for the style, but foreigners called it “total football.”
“Total football” meant that every player attacked and everyone defended. Ajax’s players changed position so fluidly that it became hard even to speak about positions. Ajax’s game evolved into what Cruyff called “a controlled chaos.” 26 Every player had to think for himself nonstop, adapting his position second by second depending on where every other player was. The ideal of a totally fluid football team went back to the “Danubian Whirl” of the 1930s’ Austrian Wunderteam. Ajax had reinvented it for a new era. 27
The dominant style of the 1960s had been defensive Italian catenaccio . Ajax took the opposite approach: they played in the opponents’ half, passing one-touch at top speed, with players changing positions all the time. They positioned themselves so the man on the ball always had at least two diagonal passes to choose from. A pass that goes straight ahead is easy for an opponent to read, while a square ball is usually pointless, and can be fatal if intercepted. But no single opposition player can block two diagonals simultaneously. So Ajax made triangles, prefiguring the great Barcelona teams of Cruyff himself and Pep Guardiola.
Cruyff saw football as geometry, a question of space. When Ajax had the ball, they made the pitch wide: he said wingers had to have “chalk on their boots.” When Ajax lost possession, they shrank space: several players would “press” the opponent on the ball, aiming to win it back at once. That was the perfect moment, because a team that had just won the ball was usually disorganized, disorganized, with players out of position. If you could rob them, you could have a clear run on goal. And if your opponents never got a chance to build, they grew demoralized.
Pressing, or “hunting,” as Ajax called it, required almost military coordination. Each player had to occupy exactly the right spot, and everyone had to join the press. Ajax’s attackers were the first defenders. Conversely, the goalkeeper was the first attacker, starting moves with incisive passes. He played like a “fly keeper” in street football, patrolling his entire half as if he were a defender in gloves. This meant that Ajax used all eleven players, whereas other teams played with just ten.
“Nobody had overturned the codes of football like we did,” 28 Cruyff said later. Arrigo Sacchi, coach of “il Grande Milan” of 1987–1990, would comment, “There has only been one real tactical revolution, and it happened when football shifted from an individual to a collective game. It happened with Ajax.” 29
Cruyff marshaled the collective. He could pass in any direction because he was, in the phrase of his great biographer, Nico Scheepmaker, “four-footed”: 30 he used the insides and outsides of both feet, curling the ball like a snooker player. He clocked at a glance which foot a defender had planted in the ground, and accelerated past him on that side. He always said that speed wasn’t about running fast, but about knowing when to run—a claim that denied his own astonishing acceleration.
On the field, Cruyff was everywhere. Ajax’s trademark changes of position were in part an adaptation to his penchant for roaming. He was an extreme version of what we now call a “false nine”: a center-forward who constantly abandoned his position, dropping back into midfield or the wing or even central defense, losing his markers to find space and opportunity. He once explained, “If they don’t follow me, I’m free. If they follow me, they’re one man short in defense.” 31 Ajax’s midfielders would burst into the space he vacated.

* The great player used to live like a rock star. He was pursued by groupies. He expected his body to give out by the age of thirty. He didn’t make a fortune. And so he lived large. After all, being a genius meant you didn’t have to work hard. Ferenc Puskás in the 1950s was fat, George Best in the 1960s an alcoholic, Cruyff chain-smoked, and Maradona took cocaine. The temptations of stardom were magnificent; succumbing was almost the point.
Best after 1968, and Maradona and Pelé for most of their club careers, played with many unremarkable teammates. Maradona at Napoli often received passes behind him (which he would kindly applaud). Both for his club and his country, he learned to play alone.
Few of these men aspired to weekly brilliance. Pelé was forever crossing the planet to play lucrative exhibition games. Maradona turned it on for World Cups but rarely in between. And they all got kicked a lot. In 1966, Pelé limped out of the World Cup. A few years later, before Cruyff joined Barça, Real Madrid’s chairman Santiago Bernabéu warned that the Spanish league wouldn’t suit the Dutchman, “because they’ll break those little legs of his within three weeks.” 55 Watching clips of Cruyff playing for Barcelona, it’s noticeable that almost every opponent chops or trips or elbows him, or slides in with a two-footed challenge, or at least tries to. In his first match against Granada, his teammates wouldn’t let him enter the opposition’s penalty area for a corner: “You don’t go into the box against these guys.” 56
In 1983, Maradona’s spell with Barcelona effectively ended when his ankle was crushed by the defender Andoni Goikoetxea, the “Butcher of Bilbao.” “Maradona has not died,” Goikoetxea pointed out in mitigation. Sometimes, intimidation took baroque psychological forms. A month before Goikoetxea’s assault, Barcelona hosted Nottingham Forest in a preseason friendly. Forest’s manager Brian Clough went up to Maradona in the tunnel before the game, announced, “You might be able to play a bit, but I can still grab you by the balls,” and proceeded to do just that, recalled Clough’s midfielder Steve Hodge. 57
What transformed the star’s lot was TV. Before the 1990s, few matches were televised live. Then Rupert Murdoch and Silvio Berlu-sconi built TV channels on football. Suddenly clubs became content providers, and stars were premium content. The clubs offered the stars a new deal: we’ll pay you fortunes if you’ll live like professionals. Messi and Ronaldo accepted the offer.
Football’s authorities protected stars by cracking down on fouls and banning the tackle from behind. Messi said in 2005, “In professional football nothing really happens because there are referees. At school was where kicks were real kicks.” 58 Once he became recognized as an international treasure, from about 2008, he received extra protection. Even if a referee missed a foul, the culprit still had to worry about being caught on camera. Cruyff noted in retirement, “TV improved the skill level. Now the good players are protected.” 59 Imagine what Cruyff himself could have done with that protection.
Perfect, telegenic fields have helped, too. Messi didn’t have to navigate the muddy Dutch fields of Cruyff’s youth, when simply not falling over was sometimes a feat. And Messi was never going to destroy his knee on a frozen pitch on Boxing Day, as Brian Clough did as a brilliant forward in 1962.
In the TV era, the best players have congregated at a handful of the richest clubs. Messi has spent his entire club career playing with world-class teammates, who enabled him to reach his best.

* Messi’s need for a band became clear during all those tournaments struggling in front of mediocre midfielders and defenders with Argentina. He was unable to imagine the mindset of a player who couldn’t see obvious one-twos or execute basic one-touch passes. At the World Cup 2010 I was transfixed by Newcastle United’s ungainly winger, Jonás Gutiérrez, who performed a comic impersonation of a right-back for Argentina while often struggling to stay upright. The next World Cup it was center-back Federico Fernández, astute enough to know he had been promoted beyond his competence, so terrified of the ball that the moment he received it, he would try to shove it into the feet of the nearest teammate.
The manager of a leading national team explained to me the difference between the Messi of Barça and the Messi of Argentina. For his club, the manager said, Messi typically received the ball near the opposition’s penalty area, after a series of short passes involving multiple players. He then had about five teammates within twenty meters of him, each one drawing away defenders. He could choose between multiple passes, or he could dribble. Often he was in a one-against-one situation, and as Mourinho said, “When Messi has the ball one-on-one, you’re dead. There’s no way to solve that problem.” 61
Argentina, by contrast, are a team without a system. They rarely manage to win the ball near the opposition’s goal, and they give it to Messi when they can find him rather than when he asks for it. Often that’s in midfield, with no teammates near him, as if plan A is for him to re-create Maradona’s solo goal against England. Opponents closing in on him know something useful: he’ll probably dribble.
Argentina have forced Messi to play like a pibe . At the 2014 World Cup, he completed forty-six dribbles, seventeen more than his nearest rival, Holland’s Arjen Robben; meanwhile, Messi completed only 242 passes, two fewer than Germany’s keeper, Manuel Neuer. But Messi didn’t want to be a pibe anymore. Whereas Maradona was the individual who wanted to beat the system, Barcelona had socialized Messi into a Cruyffian collective game. With Argentina, his frustrations often spilled over into quarrels with teammates and referees. After the defender Nicolás Burdisso was unable to get the ball to him during a match in 2011, he and Messi had to be separated in the changing room. 62 Cruyff in the 1970s had enjoyed playing for his national team because the standard was higher than at Barça; 63 for Messi it was the other way around.
Only at Barcelona did Messi find the ideal environment for greatness. One afternoon, a woman who lives in Castelldefels drove me past his home, and I realized: the essential underpinning of his routinely brilliant football was a boring life. High up in this unremarkable town, away from the beaches, he had bought the neighbor’s house and constructed a compound complete with mini–football field. Palm trees, bougainvillea, and white walls provided privacy. He lived here for years without security cameras or alarms until eventually the club installed some. He later learned to make himself unpredictable to criminals by driving different routes to training in different cars. 64 But even with these precautions, his tranquil home life couldn’t have been further from the overheated chaos of Argentina.

* …let’s pause for a moment and think of what Messi does for global happiness. To paraphrase Cruyff’s biographer, Scheepmaker, he has made our lives richer than they would have been without him. We live in the age of Messi, and it often feels like the best way to spend this time is to watch him. A friend who has struggled with his mental health told me that for years he tried to catch almost every match Messi played for Barcelona: “For me, watching him has something of a therapeutic quality. He’s basically an accessible genius, on a weekly basis at a relatively low cost of a yearly subscription.”
Messi can even have that effect on opponents during a game. The French striker Djibril Cissé recalled, “I was surprised to find myself watching him, leaving the match and becoming a spectator.” 85
Messi is extraordinary even when playing for his country. If the Messi of Argentina sometimes seems disappointing, that’s because we compare him with the Messi of Barça and with the Maradona of the World Cup 1986. In fact, according to the sports statistician Benjamin Morris, the Barcelona Messi and the Argentina Messi have been probably “the two best players in the world.” 86 Remember that between 2007 and 2016, Messi reached four finals with Argentina, three in the Copa América and the World Cup final of 2014. He lost them all, but three of them only by the finest of margins.

* Sociability is part of the point of Barça’s football, Seirul·lo told me. “That’s why we pass the ball a lot,” he said, “so that all the players are involved.” Eamon Dunphy, in Only a Game? in 1976, put it even higher:
If you are just knocking a ball between you, on a training ground, a relationship develops between you. It’s a form of expression—you are communicating as much as if you are making love to somebody. If you take two players who work together in midfield, say, they will know each other through football as intimately as two lovers. That would apply to Giles and Bremner, for example. It’s a very close relationship you build up when you are resolving problems together, trying to create situations together. It’s an unspoken relationship, but your movements speak, your game speaks. The kind of ball you give each other, the kind of passes you give each other, the kind of situations you set up together, speak for you. You don’t necessarily become closer in a social sense, but you develop a close unspoken understanding.

* Great soloists were what distinguished Barcelona from the Spanish national team of their era. Spain passed like Barcelona, pressed like Barcelona, and built walls like Barcelona, but they didn’t score like Barcelona, because they didn’t have the soloists. They won the World Cup in 2010 by scoring just eight goals and conceding two in seven games.

* A coach has to seduce players into accepting his ideas. Whereas motivating players is a top-down relationship, seduction implies a relationship of equals. The contemporary manager is more film director than military general. Authoritarian rule has faded out even faster in football than in most high-skill workplaces.

* Lilian Thuram: “I’ve never met a racist person in football. Maybe they were, but I didn’t see it. You know why? Because people who are racist tend not to know the Other. In football, we share things. And in football it’s harder to have discrimination, because we are judged on very specific performances.”

* [Luis] Van Gaal left at the end of that season after multiple conflicts with his Brazilian players, and no prizes. He had learned what happens in modern football when the talent clashes with the club: the talent wins.
Many fans find this incomprehensible. They still expect a manager to command his players like the no-nonsense headmaster of a 1950s reform school for bad boys. In fact, a macho coach who tries to break the players’ will, or who attempts heavy-handed “motivation,” will prompt talent flight. Modern clubs have abandoned the fantasy of dominating their mobile, multinational, multimillionaire, near-irreplaceable players, most of them armed with egos, agents, and journalistic sycophants. In a talent-driven business, rule by talent is inevitable.

* Money is the best measure of player power in football. Big clubs spend about 50 to 70 percent of their revenues on footballers’ salaries, and another 20 to 40 percent on transfer fees, calculates Ian Graham of Liverpool. In other words, the talent is able to command up to 90 percent of clubs’ revenues.

* But the truth is that sport isn’t a very useful model for business. On the contrary: many sports clubs are so badly run that they ought to model themselves on ordinary companies. (The only sphere of excellence inside many clubs is the playing squad.)
More fundamentally, though, a football club is a different kind of animal than a bank, a law firm, or a multinational oil business. The biggest difference is the importance of talent.

* Wenger, who went from running Arsenal to giving management talks at corporate conferences, admitted that lessons from sport weren’t easily transferable: “Players have to be as close as possible to 100 percent of their potential to be efficient—what is not the case in daily life.”

* At Barça—and in Spanish life more generally—there are high expectations of courtesy. Public tellings-off are not tolerated. This indirectness can be a problem. It helps explain (along with the family nature of Barça) why nobody ever took Busquets or Piqué aside to tell them they had got old and it was time to go.
“It’s part of top-level sport that you say things, and discuss things,” said Zenden. But in Spain, “if you have an open clash with a player, it won’t automatically come good again.” Any criticism needs to be delivered in private and carefully phrased. A shrewd coach will first invest time building a relationship of trust with a player before trying to broach sensitive issues.

* Inside a football team, pay is the main measure of status. Cruyff said, “The degree of appreciation is expressed in money. So it’s not about the sum that you earn, but the hierarchical position that you occupy.” 23 Piqué was signaling, in the grossest possible way, that his status was stratospheres above that of the people who abuse him.
Since money in football equals status, players keep trying to gouge more of it from their club, no matter how much they already have.

* High-intensity running—defined as moving at over fifteen kilometers an hour—increased 30 percent in the English Premier League between 2006 and 2013, according to the Gatorade Sport Science Institute. The number of sprints rose sharply in the Champions League, too. “We have to have a much better physical condition to play our game,” Paco Seirul·lo told me.
Modern coaches push players almost every day for eleven months of the year, leaving little time for recovery. Most players can perform optimally in the autumn, but struggle to maintain that level between February and May—the period that Barça defines as “high competition,” with lots of matches, travel, and sleep loss.
Gil Rodas, a specialist in sports medicine at the University of Barcelona who has worked with Barça for many years, said the game’s rising “intensity and density” had prompted an increase in muscle and tendon injuries, which he called “the cancer” of football. The packed schedule didn’t help: one study found “a 6.2-fold higher injury rate in players who played two matches per week compared with those who played only one.” 10 As players’ pay rose, so did the cost of injury: on a salary of €8 million, spread across forty club games, each match appearance was worth €200,000.
In short, footballers needed to get fitter. How best to achieve that? An unspoken truth in the game is that doping will do more for you than broccoli. I’m sure there are some illegal drugs in football. On the other hand, clubs, doctors, and players have strong incentives not to risk getting caught.

* Here are some of Barça’s recommendations:
• Cheeringly, caffeine appears to improve everything in football from cognition through sprinting to passing accuracy. Barça’s booklet recommends tea or coffee at pre-training breakfast, and caffeinated sports drinks (or gum) on match days, ideally to be taken during the warm-up. 13
• Carbs are an essential part of the pre-match meal, usually eaten about three hours before kickoff. Most clubs also provide them at halftime, often in the form of a gel or a drink.

* Within an hour of a match ending, players should ingest protein to help their damaged muscle fibers recover. (The player’s cycle is “damage/recovery, damage/recovery,” said Lizárraga.) The anti-inflammatory protein recovery shake—which some clubs personalize for each player—has become a ritual in the industry after training and matches.

* For all the effort invested in getting footballers to eat right, there is still little scientific evidence that it makes a difference. We just don’t know whether good nutrition wins football matches or does much to prevent injury.

* Decision-making and football intelligence—pattern recognition, in effect—seemed to improve with age, he explained. “The percentage of successful passes is 3–5 percent higher in players over 30 compared to players between 16 and 29 years old.” That could compensate for a decline in speed. Lago Peñas cited a study of players in Germany’s Bundesliga: after age thirty, their number of sprints (defined as runs faster than 6.3 meters per second, maintained for at least a second) was 21 percent lower than for younger players.

* Active footballers may not be any happier than the rest of us, but they do have more intensity. The basic illusion of top-class sport is that it is more important than life and death. Winning in front of a hundred thousand fans provides a buzz unmatched in ordinary life. So, perversely, does losing. You sit in the changing room with all your teammates, your body hurting, too tired to lift a bottle of water to your lips, slumped in misery, and it is a shared intensity of emotion that you will never experience again after football. Retirement in one’s thirties is a widespread fantasy among Dilberts in office cubicles, but most top-class athletes have too much internal motivation to spend their remaining decades on the sun lounger.
They struggle to understand how the rest of us put up with our low-adrenaline lives.

* But deprived of Barça, [Neymar] lost some of his discipline. At times he degenerated into a number ten who liked to receive the ball standing still, then taunt opponents by doing tricks while they kicked him. It was his natural game, and perhaps he preferred it to brilliant servitude at Barça. Stuck in the French league, the most gifted player of his generation effectively retired from weekly top-class football.

* Only outside Western Europe does youth football remain pre-Cruyffian. Around 2013, a kids’ indoor soccer tournament in Rockville Centre, New York, found itself a referee short. One of the organizers asked the parents: Does anyone know the rules well enough to call a game? A Hispanic-looking man in a baseball cap volunteered.
But he turned out to interpret his role rather broadly. He kept stopping the game to advise both teams on positioning. The watching parents, who had come to see their kids win, grew antsy. “Come on! Let them play!” they shouted.
The guy in the baseball cap, on sabbatical in New York after four draining seasons at Barça, was Pep Guardiola.

* In Catalonia today, people stomp out of Sunday family lunch or break up with old friends because of quarrels about independence. Catalonia has become an even more distrustful place than the rest of Spain, which is itself low-trust by European standards. In the World Values Survey for 2010 to 2014, only 14 percent of people in Catalonia strongly agreed that “most people can be trusted”—less than half the level of Madrid.

* Messi (and for the most part, Luis Suárez) stopped defending—an almost unheard-of privilege in top-class football. When Barça lost the ball, opponents aimed to play the ball out through Messi’s zone, while he just stood there and watched them go. Then he would often trudge back alone, yards offside behind the opposition’s defenders, watching play unfold at the far end of the field. Teammates like Rakitić, Arturo Vidal, Sergi Roberto, and Griezmann acted as his legs, pulling forty-yard sprints to cover the holes he left. That dragged Barça’s midfield out of shape.
As the team aged with Messi, Barça’s training sessions slowed down. This was a shock for Griezmann, who had come from Atlético Madrid. There, he recalled, “Every training session was at the intensity level of a match.” 6 To the quiet dismay of Barça’s younger players, football’s most demanding rondo descended into a warm-up routine. In matches, Barcelona’s defenders and midfielders rarely overlapped anymore.

* “Every day football gets more spectacular, the players physically, technically, and tactically stronger,” remarked Gerard Piqué. “I always say that the best defenders in history are those of today.” Even Franz Beckenbauer, he added, was “worse on the ball, slower and understood the game less well” than Piqué’s generation. As for defenders who just kicked people, they had died out. 7
Piqué was right that football kept improving—but most of all outside Barcelona. While Barça neglected pressing, other teams updated it. Gegenpressing , the Germans called the latest version: chasing up the opposition the moment you lose possession, so as to win the ball near their goal, before their defense could organize. It was Ajax’s “hunting” of the 1970s on fast-forward—a game so rapid it should be called “storming.”
Storming teams adopted some of Barça’s innovations, such as Guardiola’s five-second pressing rule, but discarded others, like the obsession with possession. Whereas Guardiola’s Barça had hated losing the ball, for teams like Klopp’s Liverpool, losing the ball and then winning it back was the strategy.
In 2014, Germany’s 1–7 thrashing of Brazil with rapid forward pressing had seemed like a hilarious one-off. It turned out to be the portent of a new phenomenon: blowout wins by teams playing at a pace that would have seemed impossible as recently as 2010. By 2020, storming had become the orthodoxy, practiced even by traditionally cautious teams like Juventus and Chelsea. 8 Wing-backs pelted forward nonstop. Midfielders pulled sprints when their team won the ball, and also when they lost it.
Wenger told me in 2020:
In the last ten, fifteen years we have gone for real athletes, and from the day on where everybody could measure the physical performance, all the players who could not perform physically well were kicked out of the game. Today football goes at two hundred miles an hour, so you have to show first that you can go on the train. Once you’re on the train you can express your talent, but if you cannot get on the train, you don’t play.
A football field is about seven thousand square meters in size. Teams like Bayern and Liverpool, said Wenger, squeezed their defending into 8 percent of that space: they massed players around the ball in a zone of about six hundred square meters in the opposition’s half. Storming had become so overwhelming that a brilliant lightweight like Mesut Özil was squeezed out of the Premier League at Arsenal.
“It has killed some artists,” said Wenger. “I think it has uniformized a little bit too much the way to play football. . . . Everybody presses on the first ball from the keeper. . . . It has emphasized the chain defending to close balls down. And it has killed a little bit the creativity.”
Yet storming produced lots of goals. After a team went ahead, rather than sitting on their lead they just kept on storming.

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