The female-dominated New Age (with its positive focus on self) and the male-dominated realm of conspiracy theory (with its negative focus on global politics) may seem antithetical. There is a synthesis of the two, however, that we call ‘conspirituality’. We define, describe, and analyse this hybrid system of belief; it has been noticed before without receiving much scholarly attention. Conspirituality is a rapidly growing web movement expressing an ideology fuelled by political disillusionment and the popularity of alternative worldviews. It has international celebrities, bestsellers, radio and TV stations. It offers a broad politico-spiritual
philosophy based on two core convictions, the first traditional to conspiracy theory, the second rooted in the New Age: 1) a secret group covertly controls, or is trying to control, the political and social order, and 2) humanity is undergoing a ‘paradigm shift’ in consciousness. Proponents believe that the best strategy for dealing with the threat of a totalitarian ‘new world order’ is to act in accordance with an awakened ‘new paradigm’ worldview.
The growth of industry, cities, and administrative structures has led to the separation and specialisation of social institutions. Individuals themselves occupy distinct roles (in the family, workplace, and community) that may no longer overlap. This social and personal fragmentation has caused conventional religion to become disconnected from everyday life. Alternative ideologies are available, however, offering holistic worldviews that contest the political pragmatism, economic rationalism, scientific empiricism, and social dislocation characteristic of the modern age. Examples include the Romantic movement that began in the late eighteenth century and the counter-culture of the 1960s.
In this article we focus on two forms of holistic thought that are increasingly prevalent in the contemporary period. One is what has variously been labelled the New Age, alternative spirituality or the holistic milieu (Heelas and Woodhead). These groups embrace the idea of a person as an integrated whole, with mind, body, and spirit subject to a common set of principles. The second ideology is conspiracy theory. Here one finds a denial of contingency, the discovery of patterns in events that might otherwise seem to be random, and the attribution of agency to hidden forces (Aaronovitch).
Barkun identifies three principles found in nearly every conspiracy theory: a) nothing happens by accident, b) nothing is as it seems, c) everything is connected. Similar principles are fundamental to much New Age thought and alternative spirituality. These worldviews make public and personal life respectively seem less subject to random forces and therein lies part of their appeal…
We argue that conspirituality is a politico-spiritual philosophy based on two core convictions, the first traditional to conspiracy theory, the second rooted in the New Age:
(1) A secret group covertly controls, or is trying to control, the political and
social order (Fenster).
(2) Humanity is undergoing a ‘paradigm shift’ in consciousness, or awareness, so solutions to (1) lie in acting in accordance with an awakened ‘new paradigm’ worldview.
Because conspirituality appears to be an internet-based movement with a relatively modest presence in ‘real life’, web ethnography is the method of choice.
Conspirituality appears to be a means by which political cynicism is tempered with spiritual optimism. It curbs the belligerence of conspiracy theory and the self-absorption of the New Age.
