Rabbi Yitzchok Adlerstein writes: Rabbi Shlomo Einhorn, the rav and head of school at Yavneh in Los Angeles, helped me figure out what to learn from ISIS, ימח שמם.
Yesterday, I dropped by to witness and savor his latest creative venture, one of many for which he is justifiably famed. Called “The Longest Shiur,” he went for eighteen hours straight, attempting to establish a record, and to raise $250,000 for his school. He blew me away. Eighteen different topics, and he speaks a mile a minute. One hundred percent content, leaning heavily to chassidus, of which he knows a great deal. The looks of admiration for him and for Torah from the young parents who dropped by were a chizuk in and of themselves. If I meditated on the topic for a year, I could not think of a better way to convey the chashivus of Torah to a Modern Orthodox audience than what he did.
Rabbi Einhorn was not content with keeping the impact of his wonderful creation local. He is way too savvy for that. He streamed it live. He alerted media, well in advance – and they covered it. He used Facebook effectively. By thinking it through in advance, he was able to share it with a much wider audience, and turn a local kiddush Hashem into a global one.
