Scott Adams blogs: Trump tested a new Linguistic Kill Shot for Rubio, calling him a “choke artist” for freezing up on stage at the last debate. As always, Trump’s engineered kill shots have the following qualities:
1. The insult is a type you haven’t heard before in politics. I call it a fresh field insult. That allows Trump to imbue it with his own meaning. The words “choke artist” do not remind you of anyone else in politics.
2. Adding “artist” to choke makes you think past the sale. The sale is whether Rubio is a choker. Your brain accepts that truth in order to process whether or not Rubio is an artist at choking or just a regular choker. (I’ll bet you missed that.)
3. It took about ten seconds for Twitter users to realize that “choke artist” reminded them of a sexual act that sometimes happens after the foam party at the gay nightclub. And let’s say the “artist” in this case is not the one standing upright.
