New research by Trevor Foulk, Andrew Woolum, and Amir Erez at the University of Florida takes that same first step in identifying a different kind of contagious menace: rudeness. In a series of studies, Foulk and colleagues demonstrate that being the target of rude behavior, or even simply witnessing rude behavior, induces rudeness. People exposed to rude behavior tend to have concepts associated with rudeness activated in their minds, and consequently may interpret ambiguous but benign behaviors as rude. More significantly, they themselves are more likely to behave rudely toward others, and to evoke hostility, negative affect, and even revenge from others.
The finding that negative behavior can beget negative behavior is not exactly new, as researchers demonstrated decades ago that individuals learn vicariously and will repeat destructive actions. In the now infamous Bobo doll experiment, for example, children who watched an adult strike a Bobo doll with a mallet or yell at it were themselves abusive toward the doll. Similarly, supervisors who believe they are mistreated by managers tend to pass on this mistreatment to their employees.
Previous work on the negative contagion effect, however, has focused primarily on high-intensity behaviors like hitting or abusive supervision that are (thankfully) relatively infrequent in everyday life. In addition, in most previous studies the destructive behavior was modeled by someone with a higher status than the observer. These extreme negative behaviors may thus get repeated because (a) they are quite salient and (b) the observer is consciously and intentionally trying to emulate the behavior of someone with an elevated social status.
Foulk and colleagues wondered about low-intensity negative behaviors, the kind you are likely to encounter in your everyday interactions with coworkers, clients, customers, and peers. We spend far more of our time with coworkers and clients than we do with supervisors, and so their actions, if contagious, are likely to have a much broader effect on us. Evidence for negative contagion among peers and customers might also suggest that there is more than one mode of infection. We are far less likely to intentionally base our behavior on our customers than we are on our bosses, and thus any behavioral contagion observed in these settings is likely driven by unconscious, unintentional processes rather than by purposeful imitation. Perhaps we can “catch” behaviors without even trying.
Foulk’s team first explored whether low-intensity behaviors like rudeness are contagious. In one study, they examined whether observing rude behavior activates concepts related to rudeness. Participants first completed a brief 15 minute survey, and when they were finished, a confederate playing the part of a late participant arrived at the study and asked to be included in the study. In the control condition, the experimenter politely told the late participant that the experiment had already begun and offered to schedule her for another session. In the negative condition, the experimenter rudely berated the late participant and told her to leave. All participants then completed a lexical decision task (LDT) in which they decided as quickly as possible whether strings of letters (e.g., CHIKHEN) formed a word. Critically, some of the LDT words were friendly (e.g., helpful), some were aggressive (e.g., savage), and some were rude (e.g., tactless). Response times to the friendly and aggressive items were similar across conditions, but response times to the rude items were significantly faster for participants in the negative condition relative to the control condition. People who watched a rude interaction had concepts about rudeness active in their mind, and thus were faster to respond to those concepts in the LDT. These findings suggest that exposure to rudeness seems to sensitize us to rude concepts in a way that is not intentional or purposeful, but instead happens automatically.
- https://PayPal.Me/lukeisback
"Luke Ford reports all of the 'juicy' quotes, and has been doing it for years." (Marc B. Shapiro)
"This guy knows all the gossip, the ins and outs, the lashon hara of the Orthodox world. He’s an [expert] in... all the inner workings of the Orthodox world." (Rabbi Aaron Rakeffet-Rothkoff) LATEST POSTS:
- The Most Ridiculous Story Ever Told
- Tanner Greer
- Economist Tyler Cowen
- Richard Reeves: A Life in Institutions
- Jake Adelstein: The Reporter Who Became His Story
- Jim Goad (1961-2026)
- Moira Greyland
- Robert Oscar Lopez: The Inconvenient Witness
- Two Ledgers: Decoding the Gurus and the Price of Talk
- The Pervert’s Progress: Costin Vlad Alamariu and the Making of Bronze Age Pervert
- Curtis Yarvin: A Life Against Democracy
- Mark Helprin: Against the Current
- Mark Brandt: The Man Who Asked Who Else Is Prejudiced
- John T. Jost: The Psychologist of Acquiescence
- Strange Bedfellows in the Academy: Alliance Theory and the Straussian Schism
- Tournier on Desmond Ford
- The Fence and the Blessing: How Jews Have Thought About Gentiles
- Tournier on Luke Ford
- Tournier on The Nostradamus Kid
- An Alliance Theory of Antisemitism
BEST POSTS:
- * The Enlightenment Wasn’t Enlightened (6-23-26)
* Mr. Burge Draws The Line (6-23-26)
* 'Improving on Democracy' (6-17-26)
* People Leak To People Who Are Fun (6-11-26)
* Why Does Australia Produce So Many Great Journalists? (6-11-26)
* Steve Wynn and the Press: Power, Litigation, and the Contest Over Las Vegas (6-3-26)
* Sheldon Adelson and the Journalists (6-3-26)
* The Vigilant Animal: Thinkers Who Reject the Myth of Human Gullibility (6-2-26)
* The Cost of Refusing the Misunderstanding Myth (6-2-26)
* Show Me How It Travels (6-2-26)
* The Norm Explainers (6-2-26)
* Centering Marginalized Voices (6-1-26)
* What would it look like if the Washington Post put its reader first? (6-1-26)
* What would it look like if the Financial Times put its reader first? (6-1-26)
* What It Would Mean for the Los Angeles Times to Put the Reader First? (6-1-26)
* What It Would Mean for The New York Times to Put the Reader First? (6-1-26)
* Why Wembanyama Lives on the Perimeter (5-31-26)
* The Emotional Palettes Of San Diego, Los Angeles, San Francisco & Sacramento (5-27-26)
* The Administrative Capital: Sacramento Legal Culture (5-27-26)
* San Diego - The Quiet Republic (5-27-26)
* The Quiet Bar: San Diego Legal Culture (5-27-26)
* SF v LA Legal Culture (5-27-26)
* Why Talent Travels Poorly Between San Francisco and Los Angeles (5-27-26)
* San Francisco and Los Angeles as Rival Models of Urban Access (5-27-26)
* Social Cliques in New York, 2026 (5-25-26)
* Social Cliques in San Francisco, 2026 (5-25-26)
* The Rival Courts of Washington (5-25-26)
* The City of Private Rooms (5-25-26)
