The Dark Truth About Buying Women Gifts

I’ve never had a good result from buying a woman a gift less than three months into a relationship. It always has lowered my value in her eyes.

From the Chateau: On a number of blogs and websites covering the story of Steve Jobs’ death, there was much consternation among the commentariat about a small anecdote from his personal life retold in his new biography. Supposedly, Jobs was on a date with Joan Baez and he refrained from buying her an expensive dress that she swooned over when she saw it in the store window. Instead, he opened his billionaire’s wallet with his alligator arms and bought himself a few shirts.

Alpha.

Naturally, the dweebs that typically infest comments sections took this as evidence that Jobs is an asshole (true) and a beta who doesn’t know how to win a lady’s heart (false). The manginiac whining crescendoed in a giant betaboy wail that real men buy women stuff if they want to impress them. You could call these panty piddlers part of the lost beta generation. They have no clue.

It is much more likely that Jobs’ refusal to buy Baez that dress made him seem *more* alpha, and hence more desirable, to her. Buying women stuff — particularly buying them stuff before you have sexed them numerous times — is a surefire way to fast track yourself into the beta provider zone where women lose all arousal and make you wait three months for sex.

For the slow learners: Women do not get viscerally turned on by men who buy them things. They get avaricious when they think they have a gullible mark in their grasp. Buying women stuff to win their approval is a great way to ensure you date only heartless golddiggers.

About Luke Ford

I've written five books (see Amazon.com). My work has been covered in the New York Times, the Los Angeles Times, and on 60 Minutes. I teach Alexander Technique in Beverly Hills (Alexander90210.com).
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