* I think the selling point is attractive girls.
Women’s basketball fails cuz of too many big ugly women.
But soccer women look like ‘girls next door’, at least compared to beasties in some other women’s sports.
* Put them in bikinis
* To make money they simply need their own version of the Lingerie Football League, and yes that’s a real thing, just google and oogle. Incidentally, the only extended attention I have ever payed women’s soccer was the last five minutes before Brandy Chastain un-jerseyed herself and then strained her neck veins in that triumphant roar from her knees. Why do girls play soccer? Cause playing soccer in college means you get tickets to the exclusive athlete party scene, a veritable stud fest. I swam every summer and so I learned early that girl’s raw athletic ability peaks at about age fourteen. And yet we suffer them their pro leagues. Lingerie, please.
* Interest in Women’s Sports is just too periodic. And vulnerable to Lesbian or Roid Rage monstrosities.
Look at Women’s Tennis. Since the Williams Sisters showed that women with the approximate build of a Middle Linebacker could win and in fact dominate Women’s Tennis, interest has declined. Billie Jean King and Martina Navratolova certainly undermined the idea of Tennis as a cute girls game. No woman wanting an Alpha Male (which is every straight woman) wants to be even thought for a minute as a full on Diesel version of a Lesbian.
Nor does she want to be thought of as a Middle Linebacker in a Dress.
By contrast, as you noted, the girly-girl women’s ice skating for the most princessy-princess draws lots and lots of female viewers. Unless the sport is deliberately set up to exclude the most over Diesel versions of Lesbians and the most extreme Middle Linebackers, they’ll dominate and drive away women and girl viewers. [I guarantee men were not watching the Women’s soccer team, Beach Volleyball being another thing.]
Any attempt to make money off Women’s Soccer will degenerate into farce. Will the Next Bruce Jenner play? Heck just for laughs you could reel in all the over the hill, indebted soccer players and have them “self-identify” as female. Play the women’s team. Hilarity ensues.
