Last night, as a time saving move, I was clicking like on every Tinder profile 18-40 within 100 miles of me, when suddenly up popped a message that I would have to pay if I wanted to like more profiles.
I should prove my Jewish bonafides and file a class action lawsuit against Tinder on behalf of older Americans. No more turning the other cheek. It’s time to get Jewish and Old Testament on Tinder. What’s dishonest about suing in the face of discrimination? It’s this kind of bigotry that led to the Holocaust.
From USA Today: The popular dating app Tinder recently announced its premium paid version called Tinder Plus, with features including Passport and Rewind (or undo). Also, there are unlimited likes.
And here’s an interesting caveat: If you are 30 or older, you’ll be paying more than younger daters.
In a statement to Quartz, Tinder said, “Lots of products offer differentiated price tiers by age like Spotify does for students, for example. Tinder is no different; during our testing we’ve learned, not surprisingly, that younger users are just as excited about TinderPlus, but are more budget constrained, and need a lower price to pull the trigger.”
FROM INC.com: The logic behind this pricing strategy is easy enough to understand. Data from OkCupid, Tinder’s sister company within IAC, has shown how users’ desirability to potential mates decreases as they age. Since older users face a harder challenge getting matches, they’re more likely to be willing to pay more for tools that improve their odds.
