What’s happened to my beloved NFL?

A couple of weeks ago, the NFL had everybody (players, coaches, referees) wearing pink for breast cancer awareness. They even had pink penalty flags. White people are crazed for awareness. Why isn’t the NFL agitating for some manly man disease instead of a woman’s disease? Let The View raise awareness for breast cancer (and my mom died of it, and so I have no problem of raising money to cure it, just don’t put that in my football). It doesn’t belong in football. I hate the NFL’s “Together We Make Football” campaign. I hate this inclusiveness. I hate the pretense that football is a healthy sport and good for kids and other living creatures. It’s a vicious destructive sport, that’s why we love it.

I love the new book, League of Denial: The NFL, Concussions and the Battle for Truth. I spent seven hours reading it through on Friday. It’s an absorbing story.

I once replaced Jim Otto, the former Raider center, in the broadcast booth. My radio station, KAHI, got ticked with Otto, probably over advertising or something, so for the Placer County vs Nevada County law enforcement tackle football game (circa 1986), they replaced Jim Otto in the booth with me as the third announcer. Jim could only move with the greatest difficulty. Still, he wearily made his way up to the booth at Placer High School stadium expecting to take part in the broadcast and there were the three of us already going on without him, all of us ignoring him, and he slowly made his way back down the stairs.

When I was at the Auburn Journal in 1984, they approached Jim to advertise in the paper (he owned many fast food restaurants such as Burger Kings) and he said he’d only do it if they published an article about him. The paper refused.

In the Spring of 1982, I published an article in my high school newspaper, The Messenger, about preferential treatment given to football players. In retaliation, Jim Otto Jr, a linebacker and tight end, picked me up and threw me in a trash can. Ty Rowe, a giant tackle put his hands around my neck and started squeezing but my journalism advisor, Bob Burge, talked him down.

About Luke Ford

I've written five books (see Amazon.com). My work has been covered in the New York Times, the Los Angeles Times, and on 60 Minutes. I teach Alexander Technique in Beverly Hills (Alexander90210.com).
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