PicoRob.com will focus on the Jewish community of Pico/Robertson and zip code 90035.
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"Luke Ford reports all of the 'juicy' quotes, and has been doing it for years." (Marc B. Shapiro)
"This guy knows all the gossip, the ins and outs, the lashon hara of the Orthodox world. He’s an [expert] in... all the inner workings of the Orthodox world." (Rabbi Aaron Rakeffet-Rothkoff)"This generation's Hillel." (Nathan Cofnas)