If People Tell You Their Problem, Don’t Listen To That

Because if they truly knew what their problem was, they’d have solved it by now. They have a deeper problem and they don’t know what it is. (From a marketing tape by Rick Schefren)

About Luke Ford

I've written five books (see Amazon.com). My work has been covered in the New York Times, the Los Angeles Times, and on 60 Minutes. I teach Alexander Technique in Beverly Hills (Alexander90210.com).
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