I email the Editor of the Jewish Journal:
Dear Rob,
As part of my ceaseless battle to protect your good name, I recently got into a dispute with a friend about the number of copies the Journal prints each week. I say it’s 75,000. He says 16,000. Who’s right?
He also blogged that you are a Trotskyite publication… I thought you were always more like Mao "Thousand Flowers Bloom" Ze Dong. Who’s right?
LF
>>Dear Luke:
The industry standard is the CVC number. Be wary of any paper that offers non-audited numbers. Three years ago, the time of our last CVC audit, ours was 48,500. Our next audit is in 2008. With a bit of luck, we will be 100,000 by then– the largest in the country. That’s what we’re working very hard to achieve, and I believe we’ll do it. (Keep in mind there are about 150,000 Jewish households in greater LA, not all of them English-reading).
Pray for us, Luke.
Now we fluctuate around 60 K in fat times and 50 K in lean. Our return rate is between 3 and 4 percent– meaning between 3 and 4 percent of the papers we distribute come back (industry standard I’m told is 10 percent).
Of course, when we put put you on the cover, even fewer came back….
BTW, Brad Greenberg didn’t leave Judaism. He was born and raised Christian.
We never "lost" him — we just gained you.
Whoever blogged that we’re Trotskyite made a typo. They meant to say we’re "trusty." Or they don’t read English.
Happy Chanuka/Hanuka/Chanukah/Hanukah
rob
>>Dear Rob,
I have just risen from my knees.
Your email was truly an answer to prayer.
God is good and I am saved.
You are so right about Brad’s Xtianity and I am so very wrong.
May I publish your email on my site? I want the world to know the truth. I can stay silent no longer.
Luke
>>Sure. Your friend owes you a Fosters.
That’s Australian for beer.
