HIV Drug Ads On TV

I was watching an NBA game tonight and there was a 60-second ad celebrating the joys of gay life while promoting the HIV drug cabenuva.

Do a lot of gay guys watch the NBA? Asking for a friend.

Repugnant Blackpills posts on X:

ARE YOU PAYING ATTN?? ARE THEY TRYING TO NORMALIZE / REBRAND HIV AGAIN?!?

Recently I’ve been binging a show on Prime, and there’s these nonstop recurring ads for TWO different HIV drugs.

Cabenuva’s commercial says it’s geared towards “adults who are undetectable”… SMH… Dontcha just love how these underwriters (cleverer than Francis Bacon’s finest wordspell) come up w/ these mindfuck phrases to soften or distort things, like “undetectable adults”?

The Apertude commercial seems to be exclusively geared to market to gay men and trans women.

The HIV drug commercial is so iconic that SNL even did a skit on it.

Janine posts on Quora:

I do not want to personally be associated with the lifestyle presented in the commercials bombarding the television programs I watch with my family!!! All my friends and their families also object, but do not know how to stop it. Changing channels is useless.

What an adult chooses to do privately is their business! Heterosexual people do not usually behave publicly in distasteful ways. Although, I know there are exceptions. But, we are not being overly saturated with it in constant commercials! In my experience, most adults keep their sexual lifestyle private.

Do the majority of the population have any say in this? We are being forced to watch these commercials produced by those pushing products needed by a very small percentage of the whole population! I do not think small children are ready to see these kind of commercials! Especially, OVER AND OVER AGAIN! DAY AFTER DAY, TOO!

I am not afraid to express my opinion! By the way, my own nephew is gay and I love him dearly. I may not agree with his lifestyle, but it is his choice. He would never publicly behave as the actors in these commercials depict people.

About Luke Ford

I've written five books (see Amazon.com). My work has been covered in the New York Times, the Los Angeles Times, and on 60 Minutes. I teach Alexander Technique in Beverly Hills (Alexander90210.com).
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